{"id":5666,"date":"2022-06-14T16:43:19","date_gmt":"2022-06-14T07:43:19","guid":{"rendered":"https:\/\/kimera.jp\/?post_type=blog&#038;p=5666"},"modified":"2023-06-14T16:20:51","modified_gmt":"2023-06-14T07:20:51","slug":"btob%e3%82%b5%e3%83%96%e3%82%b9%e3%82%af%e3%83%aa%e3%83%97%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ab%e6%96%b0%e8%a6%8f%e5%8f%82%e5%85%a5%ef%bc%81%e5%a3%b2%e3%82%8a%e5%88%87%e3%82%8a%e5%9e%8b%e3%81%8b","status":"publish","type":"blog","link":"https:\/\/kurojica.com\/invoice\/blog\/5666\/","title":{"rendered":"BtoB\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u65b0\u898f\u53c2\u5165\uff01\u58f2\u308a\u5207\u308a\u578b\u304b\u3089\u306e\u79fb\u884c\u3067\u6ce8\u610f\u3059\u3079\u304d\uff13\u3064\u306e\u3053\u3068\u3068\u306f\uff1f"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business-main-1024x538.png\" alt=\"BtoB\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u65b0\u898f\u53c2\u5165\uff01\u58f2\u308a\u5207\u308a\u578b\u304b\u3089\u306e\u79fb\u884c\u3067\u6ce8\u610f\u3059\u3079\u304d\uff13\u3064\u306e\u3053\u3068\u3068\u306f\uff1f\" class=\"wp-image-5667\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business-main-1024x538.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business-main-400x210.png 400w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business-main-768x403.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business-main.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3053\u3093\u306b\u3061\u306f\u3002<a href=\"\/invoice\/\" rel=\"noreferrer noopener\">\u300c\u30af\u30ed\u30b8\u30ab\u8acb\u6c42\u7ba1\u7406\u300d<\/a>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u82b1\u7530\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300cBtoB\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3063\u3066\u3069\u3046\u3084\u3063\u3066\u59cb\u3081\u305f\u3089\u3044\u3044\u306e\uff1f\u300d\u300c\u58f2\u308a\u5207\u308a\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u3069\u3046\u9055\u3046\uff1f\u300d<\/p>\n\n\n\n<p>\u305d\u306e\u3088\u3046\u306b\u601d\u3063\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001BtoB\u3068BtoC\u306e\u9055\u3044\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u58f2\u308a\u5207\u308a\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u308a\u5207\u308a\u578b\u304b\u3089\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3078\u79fb\u884c\u3059\u308b\u305f\u3081\u306b\u3084\u308b\u3079\u304d\u3053\u3068\u30923\u3064\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3068\u306f<\/a><\/li><li><a href=\"#BtoBBtoC\">BtoB\u3068BtoC\u306e\u9055\u3044<\/a><\/li><li><a href=\"#i-2\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u5f93\u6765\u306e\u58f2\u308a\u5207\u308a\u578b\u3068\u306e\u9055\u3044<\/a><ul><li><a href=\"#1\">(1)\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/a><\/li><li><a href=\"#2\">(2)\u9867\u5ba2\u306e\u610f\u8b58<\/a><\/li><li><a href=\"#3\">(3)\u6599\u91d1\u8a2d\u5b9a<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\">\u58f2\u308a\u5207\u308a\u578b\u304b\u3089\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3078\u79fb\u884c\u3059\u308b\u305f\u3081\u306b\u3084\u308b\u3079\u304d\u3053\u3068<\/a><ul><li><a href=\"#1-2\">(1)\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u4f53\u5236\u69cb\u7bc9<\/a><ul><li><a href=\"#i-4\">\u2460\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u8ca2\u732e\u3059\u308b<\/a><\/li><li><a href=\"#i-5\">\u2461\u9867\u5ba2\u304b\u3089\u9078\u3070\u308c\u308b\u5b58\u5728\u306b\u306a\u308b<\/a><\/li><li><a href=\"#i-6\">\u2462\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u73fe\u5834\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/a><\/li><\/ul><\/li><li><a href=\"#2KPI\">(2)KPI\u306e\u8a2d\u5b9a<\/a><ul><li><a href=\"#LTV\">\u2460LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/a><\/li><li><a href=\"#Churn_Rate\">\u2461Churn Rate\uff08\u89e3\u7d04\u7387\uff09<\/a><\/li><li><a href=\"#MRR\">\u2462MRR\uff08\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#3-2\">(3)\u6539\u5584\u306e\u7d99\u7d9a<\/a><\/li><\/ul><\/li><li><a href=\"#i-7\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u79fb\u884c\u5f8c\u306f\u8acb\u6c42\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u306b\u3088\u308a\u52b9\u7387\u5316<\/a><ul><li><a href=\"#i-8\">\u2460\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u304c\u3059\u3050\u306b\u59cb\u3081\u3089\u308c\u308b<\/a><\/li><li><a href=\"#i-9\">\u2461\u4e8b\u52d9\u4f5c\u696d\u306e\u52b9\u7387\u5316<\/a><\/li><\/ul><\/li><li><a href=\"#i-10\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3068\u306f<\/span><\/h2>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3068\u306f\u3001\u9867\u5ba2\u304c\u6bce\u6708\u5b9a\u984d\u6599\u91d1\u3092\u652f\u6255\u3046\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3067\u304d\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002\u4e00\u5ea6\u58f2\u3063\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u9593\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u5229\u7528\u6599\u3092\u7d99\u7d9a\u7684\u306b\u53d7\u3051\u53d6\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6709\u540d\u306a\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u306f\u3001<a href=\"https:\/\/www.amazon.co.jp\/gp\/prime\/pipeline\/signup?showLandingPage=1&amp;renderingType=mobile&amp;primeCampaignId=primeMobileSignupWhite\" target=\"_blank\" rel=\"noopener\" title=\"Amazon\u30d7\u30e9\u30a4\u30e0\">\u30a2\u30de\u30be\u30f3\u30d7\u30e9\u30a4\u30e0<\/a>\u3084<a href=\"https:\/\/www.netflix.com\/jp\/\" target=\"_blank\" rel=\"noopener\" title=\"Netflix\">Netflix<\/a>\u306a\u3069\u306e\u52d5\u753b\u3084\u97f3\u58f0\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u500b\u4eba\u3092\u5bfe\u8c61\u3068\u3057\u305f\u52d5\u753b\u3084\u97f3\u58f0\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306f\u3001BtoC\u578b\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u547c\u3070\u308c\u307e\u3059\u3002\u98df\u6750\u3084\u6d0b\u670d\u3001\u8eca\u3082\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3067\u5229\u7528\u3067\u304d\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5bfe\u8c61\u306f\u3069\u3093\u3069\u3093\u62e1\u5927\u4e2d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001<a href=\"https:\/\/www.adobe.com\/jp\/creativecloud.html\" target=\"_blank\" rel=\"noopener\" title=\"Adobe Creative Cloud\">adobe\u793e\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/a>\u3084Microsoft\u793e\u306e<a href=\"https:\/\/www.microsoft.com\/ja-jp\/microsoft-365\" target=\"_blank\" rel=\"noopener\" title=\"Office365\">Office365<\/a>\u306f\u3001\u4e3b\u306b\u4f01\u696d\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u4f01\u696d\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u306f\u3001BtoB\u578b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u547c\u3070\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u95a2\u9023\u3057\u3066\u3001\u300cSaaS\u300d\u3068\u3044\u3046\u8a00\u8449\u3082\u899a\u3048\u3066\u304a\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002SaaS\u306f\u300cSoftware as a Service\u300d\u306e\u7565\u3067\u3001\u3053\u308c\u307e\u3067\u30d1\u30c3\u30b1\u30fc\u30b8\u3067\u8ca9\u58f2\u3057\u3066\u3044\u305f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u30af\u30e9\u30a6\u30c9\u3067\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u4f1a\u8a08\u30b7\u30b9\u30c6\u30e0\u3084\u52e4\u6020\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u306e\u696d\u52d9\u7cfb\u30b7\u30b9\u30c6\u30e0\u306e\u5229\u7528\u304c\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u5bfe\u7167\u7684\u306a\u306e\u304c\u3001\u8cb7\u3044\u5207\u308a\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002\u8cb7\u3044\u5207\u308a\u578b\u306f\u3001\u9867\u5ba2\u304c1\u3064\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u305f\u3073\u306b\u6599\u91d1\u3092\u652f\u6255\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30de\u30be\u30f3\u30d7\u30e9\u30a4\u30e0\u3084Netflix\u304c\u6025\u6fc0\u306b\u4f38\u3073\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u308f\u304b\u308b\u3068\u304a\u308a\u3001\u9867\u5ba2\u306e\u884c\u52d5\u306f\u300c\u6240\u6709\u304b\u3089\u5229\u7528\u3078\u300d\u3068\u5909\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u30d1\u30bd\u30b3\u30f3\u3084\u30b9\u30de\u30db\u3092\u4f7f\u3044\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u5897\u3048\u3001\u30e2\u30ce\u3092\u6240\u6709\u3059\u308b\u3053\u3068\u3078\u306e\u95a2\u5fc3\u304c\u4e0b\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u3068\u3057\u3066\u3082\u3001\u8cb7\u3044\u5207\u308a\u578b\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u3063\u3066\u5229\u76ca\u3092\u51fa\u3059\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u500b\u4eba\u306e\u6d88\u8cbb\u884c\u52d5\u306b\u3042\u308f\u305b\u3066\u3001\u300c\u6240\u6709\u304b\u3089\u5229\u7528\u3078\u300d\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u79fb\u884c\u3057\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u4f01\u696d\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"BtoBBtoC\"><strong>BtoB\u3068BtoC\u306e\u9055\u3044<\/strong><\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u3067\u300cBtoB\u300d\u3068\u300cBtoC\u300d\u306b\u3064\u3044\u3066\u5c11\u3057\u3060\u3051\u78ba\u8a8d\u3057\u307e\u3059\u3002BtoB\u306f\u300cBusiness to Business\u300d\u306e\u7565\u3067\u3001\u6cd5\u4eba\u5bfe\u6cd5\u4eba\u306e\u53d6\u5f15\u3092\u6307\u3057\u307e\u3059\u3002\u5bfe\u3057\u3066\u3001BtoC\u306f\u300cBusiness to Customer\u300d\u306e\u7565\u3067\u3001\u6cd5\u4eba\u5bfe\u500b\u4eba\u3068\u306e\u53d6\u5f15\u3067\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u3068BtoC\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u306f\u3001\u4ee5\u4e0b\u306e\u8868\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u304a\u304a\u307e\u304b\u306b\u6574\u7406\u3059\u308b\u3068\u3001BtoB\u306f\u4f01\u696d\u304c\u5bfe\u8c61\u3068\u306a\u308b\u305f\u3081\u3001\u5229\u76ca\u304c\u51fa\u308b\u3053\u3068\u306b\u52a0\u3048\u591a\u304f\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u308f\u308a\u88fd\u54c1\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304b\u3089\u3001\u5408\u7406\u7684\u306a\u5224\u65ad\u57fa\u6e96\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002\u4e00\u65b9BtoC\u306f\u500b\u4eba\u304c\u5bfe\u8c61\u3068\u306a\u308b\u305f\u3081\u3001\u5408\u7406\u6027\u3060\u3051\u3067\u306a\u304f\u76f4\u611f\u3084\u6e80\u8db3\u611f\u3068\u3044\u3063\u305f\u89b3\u70b9\u3082\u91cd\u8996\u3055\u308c\u308b\u50be\u5411\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><br><\/td><td>BtoB\uff08\u6cd5\u4eba\u5411\u3051\uff09<\/td><td>BtoC\uff08\u500b\u4eba\u5411\u3051\uff09<\/td><\/tr><tr><td>\u5224\u65ad\u57fa\u6e96<\/td><td>\u30fb\u9ad8\u6a5f\u80fd\u3001\u591a\u6a5f\u80fd\u306a\u3082\u306e\u3092\u91cd\u8996<br>\u30fb\u5229\u76ca\u304c\u51fa\u308b\u304b\u3068\u3044\u3046\u6295\u8cc7\u5bfe\u52b9\u679c\u304c\u91cd\u8981<\/td><td>\u30fb\u5fc5\u305a\u3057\u3082\u9ad8\u6a5f\u80fd\u3001\u591a\u6a5f\u80fd\u512a\u5148\u3067\u306f\u306a\u3044<br>\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u3042\u308b\u304c\u3001\u76f4\u611f\u3084\u6e80\u8db3\u611f\u3092\u91cd\u8996<\/td><\/tr><tr><td>\u610f\u601d\u6c7a\u5b9a\u8005<\/td><td>\u30fb\u8907\u6570\u90e8\u9580\u306e\u6c7a\u88c1\u8005\u304c\u5c02\u9580\u7684\u306b\u5224\u65ad<br>\u30fb\u5ba2\u89b3\u7684\u304b\u3064\u5408\u7406\u7684\u306a\u5224\u65ad\u57fa\u6e96\u304c\u5fc5\u8981<\/td><td>\u30fb\u610f\u601d\u6c7a\u5b9a\u8005\u306f\u672c\u4eba\u306e\u307f<br>\u30fb\u500b\u4eba\u306e\u76f4\u611f\u3092\u91cd\u8996<\/td><\/tr><tr><td>\u8cfc\u5165\u30b5\u30a4\u30af\u30eb<\/td><td>\u30fb\u8907\u6570\u90e8\u9580\u304c\u304b\u304b\u308f\u308b\u305f\u3081\u3001\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044<\/td><td>\u30fb\u5fc5\u8981\u306a\u3068\u304d\u306b\u8cfc\u5165\u3059\u308b\u305f\u3081\u3001\u691c\u8a0e\u671f\u9593\u306f\u77ed\u3044<\/td><\/tr><tr><td>\u4fa1\u683c<\/td><td>\u30fb\u9ad8\u6a5f\u80fd\u3001\u591a\u6a5f\u80fd\u3067\u3001\u9ad8\u984d\u306b\u306a\u308a\u3084\u3059\u3044<\/td><td>\u30fb\u4e00\u822c\u7684\u306a\u6a5f\u80fd\u3067\u6bd4\u8f03\u7684\u5b89\u3044<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-2\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u5f93\u6765\u306e\u58f2\u308a\u5207\u308a\u578b\u3068\u306e\u9055\u3044<\/span><\/h2>\n\n\n\n<p>\u6b21\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u5f93\u6765\u306e\u58f2\u308a\u5207\u308a\u578b\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3057\u307e\u3059\u3002\u6700\u521d\u306b\u8a00\u3063\u3066\u304a\u304f\u3068\u3001\u3053\u308c\u306f\u3069\u3061\u3089\u304c\u826f\u3044\uff0f\u60aa\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u58f2\u308a\u5207\u308a\u578b\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3001\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u306b\u3042\u308f\u305b\u3066\u9069\u5207\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business-1024x1024.png\" alt=\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u5f93\u6765\u306e\u58f2\u308a\u5207\u308a\u578b\u3068\u306e\u9055\u3044\" class=\"wp-image-5668\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business-1024x1024.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business-400x400.png 400w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business-150x150.png 150w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business-768x768.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2022\/06\/subscription-and-flow-business.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1\">(1)\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u5ea6\u8ca9\u58f2\u3057\u305f\u3089\u305d\u308c\u3067\u7d42\u308f\u308a\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u304f\u308c\u308b\u9650\u308a\u3001\u4f01\u696d\u306f\u7d99\u7d9a\u7684\u306b\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u5f93\u6765\u306e\u58f2\u308a\u5207\u308a\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u4e00\u5ea6\u8ca9\u58f2\u3067\u304d\u305f\u3068\u3057\u3066\u3082\u307e\u305f\u30bc\u30ed\u304b\u3089\u58f2\u4e0a\u3092\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u7d99\u7d9a\u7684\u306b\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5927\u304d\u306a\u7279\u5fb4\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2\">(2)\u9867\u5ba2\u306e\u610f\u8b58<\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u9b45\u529b\u3092\u611f\u3058\u306a\u304f\u306a\u308b\u3068\u89e3\u7d04\u3055\u308c\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u4e0d\u6e80\u306b\u6c17\u3065\u304d\u3084\u3059\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u9577\u671f\u306e\u95a2\u4fc2\u69cb\u7bc9\u3067\u89e3\u7d04\u3092\u9632\u3050\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u58f2\u308a\u5207\u308a\u578b\u3067\u306f\u3001\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u305f\u5f8c\u306b\u9867\u5ba2\u304c\u5229\u7528\u3057\u306a\u304f\u306a\u3063\u305f\u5834\u5408\u3067\u3082\u4f01\u696d\u304c\u305d\u308c\u306b\u6c17\u3065\u304f\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u58f2\u308a\u5207\u308a\u578b\u3068\u6bd4\u8f03\u3057\u3066\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u306e\u610f\u8b58\u304c\u3064\u304b\u307f\u3084\u3059\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3\">(3)\u6599\u91d1\u8a2d\u5b9a<\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5185\u5bb9\u3092\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3057\u3001\u6599\u91d1\u3082\u67d4\u8edf\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u4e00\u65b9\u58f2\u308a\u5207\u308a\u578b\u3067\u306f\u3001\u539f\u4fa1\u7387\u3084\u5229\u76ca\u7387\u3092\u30d9\u30fc\u30b9\u306b\u6599\u91d1\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u3001\u67d4\u8edf\u306a\u6599\u91d1\u8a2d\u5b9a\u306f\u56f0\u96e3\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65e2\u5b58\u306e\u9867\u5ba2\u304c\u8cfc\u5165\u5f8c\u306b\u5024\u4e0b\u3052\u3092\u884c\u3046\u3068\u3001\u5024\u4e0b\u3052\u524d\u306e\u9ad8\u3044\u5024\u6bb5\u3067\u8cfc\u5165\u3057\u305f\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u53cd\u767a\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u6599\u91d1\u8a2d\u5b9a\u306e\u67d4\u8edf\u6027\u306b\u9055\u3044\u304c\u3042\u308b\u3053\u3068\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-3\">\u58f2\u308a\u5207\u308a\u578b\u304b\u3089\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3078\u79fb\u884c\u3059\u308b\u305f\u3081\u306b\u3084\u308b\u3079\u304d\u3053\u3068<\/span><\/h2>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u7d99\u7d9a\u7684\u306b\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u671f\u5f85\u3067\u304d\u308b\u3068\u3044\u3046\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u9b45\u529b\u3092\u611f\u3058\u306a\u304f\u306a\u308b\u3068\u3059\u3050\u306b\u89e3\u7d04\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306b\u7d99\u7d9a\u7684\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u306b\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"1-2\">(1)\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u4f53\u5236\u69cb\u7bc9<\/span><\/h3>\n\n\n\n<p>BtoB\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u9867\u5ba2\u306e\u89e3\u7d04\u3092\u9632\u3050\u305f\u3081\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u8cfc\u5165\u6642\u306b\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u5546\u54c1\u3067\u3042\u3063\u3066\u3082\u3001\u7d99\u7d9a\u3057\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u306f\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u300d\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u4f53\u5236\u69cb\u7bc9\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u76f4\u8a33\u3059\u308b\u3068\u300c\u9867\u5ba2\u306e\u6210\u529f\u300d\u3068\u306a\u308a\u3001\u3053\u3053\u3067\u306f\u9867\u5ba2\u306e\u696d\u7e3e\u30a2\u30c3\u30d7\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306b\u6210\u529f\u4f53\u9a13\u3092\u611f\u3058\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u88fd\u54c1\u3092\u7d99\u7d9a\u3057\u3066\u4f7f\u7528\u3057\u3066\u3082\u3089\u3046\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3067\u306f\u3001\u9867\u5ba2\u306e\u72b6\u6cc1\u3092\u9069\u5207\u306b\u628a\u63e1\u3057\u3001\u7a4d\u6975\u7684\u306b\u50cd\u304d\u304b\u3051\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u6b21\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span id=\"i-4\">\u2460\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u8ca2\u732e\u3059\u308b<\/span><\/h4>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u611f\u3058\u3066\u3044\u308b\u8ab2\u984c\u3092\u89e3\u6c7a\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u5c06\u6765\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u30c8\u30e9\u30d6\u30eb\u3092\u9632\u304e\u9867\u5ba2\u306e\u4e0d\u6e80\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306f\u3001\u89e3\u7d04\u7387\u306e\u6539\u5584\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u3053\u3068\u3067\u89e3\u7d04\u306e\u30ea\u30b9\u30af\u306b\u6c17\u3065\u304f\u3088\u3046\u306b\u306a\u308a\u3001\u89e3\u7d04\u306b\u3064\u306a\u304c\u308b\u524d\u306b\u5bfe\u5fdc\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span id=\"i-5\">\u2461\u9867\u5ba2\u304b\u3089\u9078\u3070\u308c\u308b\u5b58\u5728\u306b\u306a\u308b<\/span><\/h4>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u304c\u9054\u6210\u3059\u3079\u304d\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u9054\u6210\u306b\u5411\u3051\u3066\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u3088\u3051\u308c\u3070\u9867\u5ba2\u306f\u305d\u306e\u4f01\u696d\u306b\u611b\u7740\u3092\u611f\u3058\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u8ca9\u58f2\u3057\u305f\u5546\u54c1\u3092\u7d99\u7d9a\u3057\u3066\u4f7f\u7528\u3057\u3066\u3082\u3089\u3044\u3064\u3064\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u58f2\u4e0a\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u671f\u5f85\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f\u3001\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u8ffd\u52a0\u6a5f\u80fd\u306e\u63a1\u7528\u3092\u4fc3\u3057\u3001\u5358\u4fa1\u30a2\u30c3\u30d7\u3092\u56f3\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u3001\u65e2\u5b58\u306e\u5546\u54c1\u306b\u95a2\u9023\u3059\u308b\u5225\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span id=\"i-6\">\u2462\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u73fe\u5834\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/span><\/h4>\n\n\n\n<p>\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u3053\u3068\u306b\u3088\u308a\u6c17\u3065\u3044\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u70b9\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u73fe\u5834\u3078\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306f\u81ea\u5206\u306e\u5e0c\u671b\u3059\u308b\u4ed5\u69d8\u304c\u5b9f\u88c5\u3055\u308c\u305f\u3068\u3044\u3046\u7d4c\u9a13\u304c\u66f4\u306a\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2KPI\"><strong>(2)KPI\u306e\u8a2d\u5b9a<\/strong><\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u52b9\u7387\u7684\u306b\u6210\u679c\u3092\u3042\u3052\u308b\u306b\u306f\u3001\u300cKPI\u3092\u4f55\u306b\u3059\u308b\u304b\u300d\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002KPI\u306fKey Performance Indicator\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u696d\u7e3e\u304c\u4f38\u3073\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3068\u304d\u306b\u3044\u304f\u3064\u304b\u306e\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u304c\u3001KPI\u306f\u305d\u306e\u4e2d\u3067\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001LTV\u3001Churn Rate\u3001MRR\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span id=\"LTV\">\u2460LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/span><\/h4>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u5358\u4fa1\u306f\u3001\u300cLTV\uff08Life Time Value\uff09\u300d\u3067\u7ba1\u7406\u3057\u3066\u3044\u307e\u3059\u3002LTV\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u9867\u5ba2\u304b\u3089\u751f\u6daf\u3092\u901a\u3058\u3066\u3082\u305f\u3089\u3055\u308c\u308b\u5229\u76ca\u306e\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u307b\u3069LTV\u306f\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span id=\"Churn_Rate\">\u2461Churn Rate\uff08\u89e3\u7d04\u7387\uff09<\/span><\/h4>\n\n\n\n<p>Churn Rate\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u306f\u89e3\u7d04\u7387\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u6708\u9593\u306e\u89e3\u7d04\u5229\u7528\u8005\u6570\u00f7\u6708\u521d\u306e\u5229\u7528\u8005\u6570\u3067\u7b97\u51fa\u3055\u308c\u3001\u6708\u521d\u306b\u3044\u308b\u5229\u7528\u8005\u306e\u3046\u3061\u3001\u6708\u672b\u307e\u3067\u306b\u3069\u308c\u304f\u3089\u3044\u89e3\u7d04\u3055\u308c\u305f\u306e\u304b\u3092\u793a\u3057\u307e\u3059\u3002Churn Rate\u3092\u6bce\u6708\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6570\u306e\u52d5\u5411\u4e88\u6e2c\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u4e2d\u9577\u671f\u7684\u306a\u8a08\u6e2c\u306b\u3088\u308a\u4e8b\u696d\u306b\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u3082\u305f\u3089\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span id=\"MRR\">\u2462MRR\uff08\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\uff09<\/span><\/h4>\n\n\n\n<p>MRR\uff08Monthly Recurring Revenue\uff09\u306f\u3001\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002MRR\u306f\u3001\u5229\u7528\u8005\u304c\u5897\u3048\u308b\u3068\u5897\u52a0\u3057\u3001\u5229\u7528\u8005\u304c\u6e1b\u308b\u3068\u6e1b\u5c11\u3057\u307e\u3059\u3002\u5229\u76ca\u306e\u5897\u6e1b\u5206\u6790\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u6226\u7565\u306e\u9069\u5207\u306a\u898b\u76f4\u3057\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002MRR\u306e\u6e2c\u5b9a\u306b\u3088\u308a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u3069\u306e\u304f\u3089\u3044\u306e\u5229\u76ca\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u4eca\u5f8c\u8d77\u3053\u3059\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u4f55\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"3-2\"><strong>(3)\u6539\u5584\u306e\u7d99\u7d9a<\/strong><\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6539\u5584\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u300c\u6240\u6709\u304b\u3089\u5229\u7528\u3078\u300d\u3001\u300c\u30e2\u30ce\u304b\u3089\u30b3\u30c8\u3078\u300d\u306e\u79fb\u884c\u306f\u3001\u4eca\u5f8c\u3082\u9032\u3080\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u7d99\u7d9a\u7684\u306b\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u4e00\u65b9\u3067\u3001\u9867\u5ba2\u304c\u6e80\u8db3\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u5e38\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u5b8c\u6210\u304c\u306a\u304f\u3001\u5e38\u306b\u9032\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u6d3b\u7528\u3057\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u3064\u304b\u307f\u3001\u5e38\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u306b\u3088\u308a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u6210\u529f\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-7\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u79fb\u884c\u5f8c\u306f\u8acb\u6c42\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u306b\u3088\u308a\u52b9\u7387\u5316<\/span><\/h2>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u304c\u4e00\u5ea6\u5951\u7d04\u624b\u7d9a\u304d\u3092\u6e08\u307e\u305b\u308c\u3070\u7d99\u7d9a\u7684\u306a\u58f2\u4e0a\u304c\u898b\u8fbc\u3081\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u5229\u7528\u8005\u306e\u4eba\u6570\u3068\u7d99\u7d9a\u7387\u304c\u91cd\u8981\u306a\u9375\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u7d99\u7d9a\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u524d\u8ff0\u306e\u3068\u304a\u308a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u5e38\u306b\u6539\u5584\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u5229\u7528\u8005\u306e\u4eba\u6570\u304c\u5897\u3048\u308c\u3070\u5897\u3048\u308b\u307b\u3069\u8acb\u6c42\u696d\u52d9\u3084\u6c7a\u6e08\u696d\u52d9\u304c\u7169\u96d1\u306b\u306a\u308a\u696d\u52d9\u8ca0\u8377\u304c\u5897\u5927\u3057\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u554f\u984c\u304c\u751f\u3058\u305f\u5834\u5408\u306f\u3001\u8acb\u6c42\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u6700\u5f8c\u306b\u8acb\u6c42\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u3079\u304d\u7406\u7531\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-8\">\u2460\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u304c\u3059\u3050\u306b\u59cb\u3081\u3089\u308c\u308b<\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u3059\u3079\u3066\u4e00\u304b\u3089\u63d0\u4f9b\u3059\u308b\u306b\u306f\u591a\u304f\u306e\u6642\u9593\u304c\u5fc5\u8981\u3067\u3059\u3002\u8acb\u6c42\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u81ea\u5206\u3067\u4e00\u304b\u3089\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u3001\u65e9\u671f\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-9\">\u2461\u4e8b\u52d9\u4f5c\u696d\u306e\u52b9\u7387\u5316<\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u7d4c\u7406\u30fb\u4f1a\u8a08\u696d\u52d9\u3001\u9867\u5ba2\u60c5\u5831\u7ba1\u7406\u306a\u3069\u591a\u304f\u306e\u4e8b\u52d9\u4f5c\u696d\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u6708\u984d\u6599\u91d1\u306e\u8acb\u6c42\u3001\u56de\u53ce\u3082\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u3001\u4e8b\u52d9\u8ca0\u62c5\u304c\u91cd\u304f\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u8acb\u6c42\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308c\u3070\u5b9a\u671f\u7684\u306a\u8acb\u6c42\u696d\u52d9\u3092\u7701\u529b\u5316\u30fb\u81ea\u52d5\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u4eba\u7684\u30df\u30b9\u306e\u6291\u5236\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u8ca9\u58f2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u66f4\u306a\u308b\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-10\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<p>BtoB\u3068\u306f\u300cBusiness to Business\u300d\u306e\u7565\u3067\u3001\u6cd5\u4eba\u5bfe\u6cd5\u4eba\u306e\u53d6\u5f15\u3092\u6307\u3057\u307e\u3059\u3002BtoB\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u4f01\u696d\u304c\u76f8\u624b\u306b\u306a\u308b\u305f\u3081\u3001\u9ad8\u6a5f\u80fd\u3001\u591a\u6a5f\u80fd\u306e\u5546\u54c1\u304c\u91cd\u8996\u3055\u308c\u3001\u4f01\u696d\u306e\u8907\u6570\u90e8\u9580\u306e\u6c7a\u88c1\u8005\u304c\u5c02\u9580\u7684\u306b\u5224\u65ad\u3059\u308b\u305f\u3081\u3001\u5ba2\u89b3\u7684\u304b\u3064\u5408\u7406\u7684\u306a\u5224\u65ad\u57fa\u6e96\u304c\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u58f2\u308a\u5207\u308a\u578b\u304b\u3089\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3078\u79fb\u884c\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u9867\u5ba2\u306e\u89e3\u7d04\u3092\u9632\u3050\u305f\u3081\u306b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3001KPI\uff08Key Performance Indicator\uff1a\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u9ad8\u3081\u308b\u3053\u3068\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u3001\u306e3\u3064\u304c\u7279\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u79fb\u884c\u5f8c\u306f\u3001\u8acb\u6c42\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u8acb\u6c42\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u5b9a\u671f\u7684\u306a\u8acb\u6c42\u696d\u52d9\u306e\u52b9\u7387\u5316\u3084\u4e8b\u52d9\u4f5c\u696d\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u524a\u6e1b\u3057\u305f\u6642\u9593\u3092\u30b7\u30b9\u30c6\u30e0\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u305f\u8ca9\u58f2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u4f7f\u3046\u3053\u3068\u3067\u3001\u66f4\u306a\u308b\u58f2\u4e0a\u30a2\u30c3\u30d7\u304c\u53ef\u80fd\u3067\u3059\u3002\u8acb\u6c42\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u3092\u3054\u691c\u8a0e\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u300cBtoB\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3063\u3066\u3069\u3046\u3084\u3063\u3066\u59cb\u3081\u305f\u3089\u3044\u3044\u306e\uff1f\u300d\u300c\u58f2\u308a\u5207\u308a\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u3069\u3046\u9055\u3046\u306e\uff1f\u300d\n\u305d\u3046\u601d\u3063\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\n\u672c\u8a18\u4e8b\u3067\u306f\u3001BtoB\u3068BtoC\u306e\u9055\u3044\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u58f2\u308a\u5207\u308a\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u9055\u3044\u3068\u3001\u58f2\u308a\u5207\u308a\u578b\u304b\u3089\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3078\u79fb\u884c\u3059\u308b\u305f\u3081\u306b\u3084\u308b\u3079\u304d\u3053\u3068\u30923\u3064\u8aac\u660e\u3057\u307e\u3059\u3002","protected":false},"author":8,"featured_media":5667,"template":"","tags":[44,32],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/5666"}],"collection":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":2,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/5666\/revisions"}],"predecessor-version":[{"id":10129,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/5666\/revisions\/10129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media\/5667"}],"wp:attachment":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media?parent=5666"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/tags?post=5666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}