{"id":3707,"date":"2021-11-09T14:03:07","date_gmt":"2021-11-09T05:03:07","guid":{"rendered":"https:\/\/kimera.jp\/?post_type=blog&#038;p=3707"},"modified":"2023-06-12T12:06:30","modified_gmt":"2023-06-12T03:06:30","slug":"%e3%82%b5%e3%83%96%e3%82%b9%e3%82%af%e3%83%aa%e3%83%97%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%aekpi%e3%81%a8%e3%81%af%ef%bc%9f%e4%ba%8b%e6%a5%ad%e6%88%90%e5%8a%9f","status":"publish","type":"blog","link":"https:\/\/kurojica.com\/invoice\/blog\/3707\/","title":{"rendered":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306eKPI\u3068\u306f\uff1f\u4e8b\u696d\u6210\u529f\u306e\u305f\u3081\u306e\u57fa\u672c\u7528\u8a9e\u3092\u89e3\u8aac"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img width=\"1200\" height=\"630\" decoding=\"async\" src=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2021\/11\/what-are-subscription-business-KPIs-main.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u3053\u3093\u306b\u3061\u306f\u3002<a href=\"\/invoice\/\" rel=\"noreferrer noopener\">\u300c\u30af\u30ed\u30b8\u30ab\u8acb\u6c42\u7ba1\u7406\u300d<\/a>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u82b1\u7530\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u5897\u3048\u3066\u3044\u308b\u306e\u304c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u3059\u3002\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u7279\u5fb4\u306f\u3001\u5546\u54c1\u3092\u8cb7\u3044\u53d6\u3089\u305a\u306b\u3001\u5229\u7528\u6a29\u3092\u501f\u308a\u3066\u7d99\u7d9a\u8ab2\u91d1\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u97f3\u697d\u3001\u6620\u753b\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e2d\u5fc3\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u306fIT\u4ee5\u5916\u306e\u5206\u91ce\u306b\u3082\u62e1\u5927\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u304c\u76db\u3093\u306b\u306a\u3063\u305f\u80cc\u666f\u3068\u3057\u3066\u300c\u4fa1\u5024\u89b3\u306e\u5909\u5316\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u7269\u306e\u6240\u6709\u306b\u4fa1\u5024\u3092\u611f\u3058\u308b\u4eba\u306f\u6e1b\u5c11\u50be\u5411\u306b\u3042\u308a\u3001\u53cd\u9762\u3067\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3084\u4f53\u9a13\u306b\u4fa1\u5024\u3092\u898b\u51fa\u3059\u4eba\u304c\u5897\u3048\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u52a0\u3048\u3066\u3001\u7d99\u7d9a\u8ab2\u91d1\u306b\u3088\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u306f\u7d4c\u55b6\u306e\u5b89\u5b9a\u5316\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u6bce\u6708\u3001\u5b9a\u984d\u306e\u53ce\u5165\u3092\u898b\u8fbc\u3081\u308b\u306e\u306f\u4f01\u696d\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u9b45\u529b\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u304c\u91cd\u306a\u308a\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3063\u3068\u3082\u3001\u6d41\u884c\u306e\u30d3\u30b8\u30cd\u30b9\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u7c21\u5358\u306b\u6210\u529f\u3059\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u4e8b\u696d\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u9069\u5207\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306e\u7ba1\u7406\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3053\u306e\u305f\u3081\u4e8b\u696d\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066KPI\u306b\u95a2\u3059\u308b\u77e5\u8b58\u306f\u4e0d\u53ef\u6b20\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3068\u3053\u308d\u304c\u3001\u76ee\u6a19\u7ba1\u7406\u306b\u95a2\u3059\u308b\u7528\u8a9e\u306b\u306f\u3001\u8033\u6163\u308c\u306a\u3044\u30ab\u30bf\u30ab\u30ca\u8a9e\u304c\u591a\u304f\u3001\u308f\u304b\u308a\u306b\u304f\u3044\u3068\u3044\u3046\u306e\u304c\u6b63\u76f4\u306a\u3068\u3053\u308d\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308bKPI\u3092\u57fa\u790e\u304b\u3089\u89e3\u8aac\u3057\u307e\u3059\u3002\u672c\u7a3f\u306e\u5185\u5bb9\u304c\u3001\u5c11\u3057\u3067\u3082\u4e8b\u696d\u6539\u5584\u306e\u53c2\u8003\u306b\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#KPIKGIKFS\">KPI\u30fbKGI\u30fbKFS\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li><a href=\"#KPI\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308bKPI\u306b\u3064\u3044\u3066\u7528\u8a9e\u3092\u89e3\u8aac<\/a><ul><li><a href=\"#CR\">\u89e3\u7d04\u7387\uff08CR\uff1a\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09<\/a><\/li><li><a href=\"#RPM\">\u5b9a\u671f\u5229\u76ca\u7387\uff08RPM\uff09<\/a><\/li><li><a href=\"#GEIGrowth_Efficiency_Index\">\u6210\u9577\u52b9\u7387\u6027\u6307\u6a19\uff08GEI\uff1aGrowth Efficiency Index\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"KPIKGIKFS\">KPI\u30fbKGI\u30fbKFS\u3068\u306f\u4f55\u304b\uff1f<\/span><\/h2>\n\n\n\n<p>KPI\u3068\u306f\u300cKey Performance Indicator\u300d\u306e\u7565\u3067\u3042\u308a\u3001\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u306b\u5230\u9054\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8a08\u6e2c\u3057\u3001\u76e3\u8996\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\u55b6\u696d\u3092\u4f8b\u306b\u6319\u3052\u3066\u8003\u3048\u308b\u3068\u8a2a\u554f\u4ef6\u6570\u3084\u53d7\u6ce8\u4ef6\u6570\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u696d\u52d9\u7ba1\u7406\u306b\u3042\u305f\u3063\u3066\u4e3b\u89b3\u3067\u5bfe\u5fdc\u3057\u3066\u3044\u3066\u306f\u696d\u7e3e\u30a2\u30c3\u30d7\u306f\u671b\u3081\u307e\u305b\u3093\u3002\u696d\u7e3e\u304c\u60aa\u5316\u3057\u305f\u6642\u306e\u5bfe\u5fdc\u304c\u9045\u308c\u305f\u308a\u3001\u696d\u7e3e\u304c\u597d\u8abf\u3067\u3042\u3063\u3066\u3082\u3055\u3089\u306a\u308b\u30a2\u30af\u30bb\u30eb\u3092\u8e0f\u3081\u306a\u3044\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u5ba2\u89b3\u7684\u306a\u6570\u5024\u304c\u793a\u3055\u308c\u308c\u3070\u9069\u5207\u306a\u696d\u52d9\u9042\u884c\u304c\u53ef\u80fd\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u3068\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u3082\u306e\u3068\u3057\u3066KGI\u3068KSF\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001KGI\u3068\u306f\u300cKey Goal Indicator\u300d\u306e\u7565\u3067\u3042\u308a\u3001\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4e00\u5b9a\u306e\u671f\u9593\u306b\u304a\u3051\u308b\u6700\u7d42\u76ee\u6a19\u3092\u6570\u5024\u3067\u793a\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u5177\u4f53\u4f8b\u3092\u3042\u3052\u308b\u3068\u300c\u4eca\u671f\u306e\u55b6\u696d\u90e8\u9580\u5168\u4f53\u3067\u306e\u58f2\u4e0a\u3092\u6628\u5bfe\u6bd4\u306750\uff05\u4ee5\u4e0a\u5411\u4e0a\u3055\u305b\u308b\u300d\u3068\u3044\u3063\u305f\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u306a\u308b\u3079\u304f\u5177\u4f53\u7684\u306b\u6570\u5024\u5316\u3057\u3066\u793a\u3059\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3068\u3044\u3046\u306e\u3082\u300c\u4eca\u671f\u306e\u58f2\u4e0a\u9ad8\u3067\u696d\u754cNo.1\u306b\u306a\u308b\u300d\u3068\u3044\u3063\u305f\u6f20\u7136\u3068\u3057\u305f\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u5230\u9054\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u66d6\u6627\u3067\u76ee\u6a19\u3092\u7acb\u3066\u305f\u3060\u3051\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3046\u6050\u308c\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001KFS\u3068\u306f\u300cKey Factor for Success\u300d\u306e\u7565\u8a9e\u3067\u3042\u308a\u3001\u91cd\u8981\u6210\u529f\u8981\u56e0\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306e\u8981\u56e0\u3092\u793a\u3057\u305f\u3082\u306e\u3067\u3059\u3002KFS\u3092\u6570\u5024\u5316\u3057\u3066\u6307\u6a19\u306b\u3057\u305f\u3082\u306e\u304cKPI\u3060\u3068\u8003\u3048\u3066\u4e0b\u3055\u3044\u3002\u5177\u4f53\u7684\u306b\u306f\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u306f\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u5fc5\u8981\u3060\u3068\u3059\u308c\u3070\u3001\u55b6\u696d\u5148\u306e\u6570\u3068\u56de\u6570\u306e\u5897\u52a0\u304cKFS\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u55b6\u696d\u5148\u3092\u4f55\u4ef6\u306b\u3059\u308b\u304b\u3001\u56de\u6570\u306f\u4f55\u56de\u306b\u3059\u308b\u304b\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u6570\u5024\u304cKPI\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066KPI\u306f\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306e\u6307\u6a19\u3067\u3059\u3002KGI\u3092\u6700\u7d42\u30b4\u30fc\u30eb\u3068\u3059\u308c\u3070\u3001KFI\u306f\u4e2d\u9593\u76ee\u6a19\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u6700\u7d42\u7684\u306bKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u62c5\u5f53\u8005\u306f\u8ab0\u304b\u3001\u671f\u9650\u306f\u3044\u3064\u304b\u3001\u624b\u6bb5\u306f\u3069\u3046\u3059\u308b\u306e\u304b\u306a\u3069\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5b9a\u91cf\u5316\u3057\u3066\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u65e5\u5e38\u696d\u52d9\u304c\u6570\u5024\u5316\u3055\u308c\u307e\u3059\u3002\u76ee\u6a19\u5230\u9054\u307e\u3067\u306b\u4f55\u3092\u3059\u308b\u3079\u304d\u304b\u30c1\u30fc\u30e0\u69cb\u6210\u54e1\u5168\u54e1\u306e\u76ee\u306b\u660e\u3089\u304b\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u7d50\u679c\u3001\u30c1\u30fc\u30e0\u306e\u8ab0\u3082\u304c\u76ee\u6a19\u3068\u30d7\u30ed\u30bb\u30b9\u3092\u5171\u6709\u3057\u3064\u3064\u696d\u52d9\u3092\u3053\u306a\u3057\u3066\u3044\u304d\u3001\u6700\u7d42\u76ee\u6a19\u306b\u5230\u9054\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"KPI\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308bKPI\u306b\u3064\u3044\u3066\u7528\u8a9e\u3092\u89e3\u8aac<\/span><\/h2>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u7279\u5fb4\u3068\u3057\u3066\u3001\u9867\u5ba2\u304c\u81ea\u5206\u306b\u6700\u9069\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3079\u308b\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5229\u7528\u6599\u91d1\u3084\u5229\u7528\u671f\u9593\u3001\u6599\u91d1\u4f53\u7cfb\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u3063\u3066\u591a\u7a2e\u591a\u69d8\u306a\u30d7\u30e9\u30f3\u306e\u4e2d\u304b\u3089\u6700\u9069\u306a\u3082\u306e\u3092\u9078\u3079\u308b\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u521d\u671f\u8cbb\u7528\u304c\u5b89\u3044\u305f\u3081\u306b\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3084\u3059\u3044\u3053\u3068\u3082\u6307\u6458\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u5f93\u6765\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u306f\u7570\u306a\u308b\u7279\u5fb4\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u6301\u3061\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001KPI\u306e\u8a2d\u5b9a\u3067\u3082\u72ec\u81ea\u306e\u6570\u5024\u3084\u7528\u8a9e\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3092\u9032\u3081\u308b\u305f\u3081\u306b\u306f\u3069\u3093\u306aKPI\u3092\u7acb\u3066\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u9032\u3081\u3066\u3044\u304f\u3079\u304d\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1200\" height=\"1200\" decoding=\"async\" src=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2021\/11\/what-are-subscription-business-KPIs.png\" alt=\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306eKPI\u3068\u306f\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"CR\">\u89e3\u7d04\u7387\uff08CR\uff1a\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09<\/span><\/h3>\n\n\n\n<p>\u4e00\u822c\u306b\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3092\u5927\u5207\u306b\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u304c\u3001\u3088\u308a\u4e00\u5c64\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u89e3\u7d04\u7387\u306f\u300cChurn \u00f7 ARR\u300d\u3068\u3044\u3046\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002ARR\u306f\u300cAnnual Recurring Revenue\u300d\u306e\u7565\u3067\u3001\u5e74\u9593\u5b9a\u671f\u53ce\u76ca\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u89e3\u7d04\u7387\u304c\u4e0b\u304c\u308b\u3068\u65e2\u5b58\u9867\u5ba2\u304c\u7dad\u6301\u3055\u308c\u307e\u3059\u3002\u7d50\u679c\u7684\u306b\u9577\u671f\u7684\u306a\u53ce\u76ca\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5b9a\u91cf\u5316\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u306f\u6708\u3054\u3068\u306b\u7d99\u7d9a\u3068\u89e3\u7d04\u3092\u8a18\u9332\u3057\u3066\u6708\u3054\u3068\u306b\u6bd4\u8f03\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u3001\u89e3\u7d04\u7387\u3092\u5e74\u959310\uff05\u4ee5\u4e0b\u306b\u7dad\u6301\u3057\u7d9a\u3051\u308b\u306e\u304c\u76ee\u6307\u3059\u3079\u304d\u76ee\u6a19\u3068\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"RPM\">\u5b9a\u671f\u5229\u76ca\u7387\uff08RPM\uff09<\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u7d99\u7d9a\u7684\u306b\u58f2\u4e0a\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u5f93\u6765\u578b\u306e\u5546\u54c1\u8ca9\u58f2\u3067\u306f\u3001\u5546\u54c1\u306e\u8ca9\u58f2\u6642\u306b\u5358\u767a\u7684\u306a\u58f2\u4e0a\u304c\u767a\u751f\u3059\u308b\u3060\u3051\u306a\u306e\u3068\u5bfe\u7167\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>RPM\u306f\u3001\uff5b ARR \u2013 ( Churn + \u58f2\u4e0a\u539f\u4fa1 + \u4e00\u822c\u7ba1\u7406\u8cbb + \u7814\u7a76\u958b\u767a\u8cbb ) \uff5d\u00f7 ARR\u3068\u3044\u3046\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u306a\u306e\u306f\u958b\u767a\u8cbb\u306e\u6271\u3044\u3067\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306b\u3001\u7d99\u7d9a\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u307e\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u3001\u7814\u7a76\u958b\u767a\u8cbb\u306f\u5e38\u306b\u767a\u751f\u3057\u7d9a\u3051\u307e\u3059\u3002\u3053\u306e\u70b9\u3067\u3082\u3001\u4e00\u822c\u7684\u306a\u5546\u54c1\u3067\u306f\u7814\u7a76\u958b\u767a\u8cbb\u306f\u3001\u521d\u671f\u6295\u8cc7\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u308b\u306e\u3068\u5bfe\u7167\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"GEIGrowth_Efficiency_Index\">\u6210\u9577\u52b9\u7387\u6027\u6307\u6a19\uff08GEI\uff1aGrowth Efficiency Index\uff09<\/span><\/h3>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u6226\u7565\u3092\u793a\u3057\u3001\u6295\u8cc7\u306e\u53ef\u5426\u3092\u5224\u65ad\u3059\u308b\u969b\u306b\u91cd\u8996\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002GEI\u306f\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u3000\u00f7\u3000\u55b6\u696d\u5229\u76ca\u3068\u3044\u3046\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u3053\u3067\u6ce8\u76ee\u3055\u308c\u308b\u306e\u306f\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8cbb\u7528\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30b3\u30b9\u30c8\u306f\u3069\u3093\u306a\u4e8b\u696d\u3092\u884c\u3046\u5834\u5408\u3082\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u3067\u304d\u308c\u3070\u306a\u308b\u3079\u304f\u5c11\u306a\u3044\u30b3\u30b9\u30c8\u3067\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u3001\u52b9\u7387\u3088\u304f\u30d3\u30b8\u30cd\u30b9\u3092\u56de\u3057\u3066\u3044\u304d\u305f\u3044\u3082\u306e\u3067\u3059\u3002\u5358\u7d14\u306b\u30b3\u30b9\u30c8\u6e1b\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u5206\u65e9\u3044\u6bb5\u968e\u304b\u3089\u5229\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u305f\u3081\u3001GEI\u306f\u6210\u9577\u6226\u7565\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306e\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u7d99\u7d9a\u8ab2\u91d1\u3092\u57fa\u672c\u3068\u3059\u308b\u305f\u3081\u3001\u7d4c\u55b6\u304c\u5b89\u5b9a\u3057\u3084\u3059\u3044\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u53cd\u9762\u3067\u3059\u3050\u306b\u5927\u304d\u306a\u5229\u76ca\u3092\u898b\u8fbc\u3080\u306e\u306f\u96e3\u3057\u304f\u3001\u5fc5\u7136\u7684\u306b\u6295\u4e0b\u8cc7\u672c\u306e\u56de\u53ce\u306b\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u3092\u3055\u305b\u308b\u9375\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306b\u3042\u308a\u307e\u3059\u3002\u7406\u7531\u306f\u3001\u4e00\u822c\u306b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3068\u6bd4\u3079\u3066\u7d045\u500d\u3082\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u65b0\u898f\u9867\u5ba2\u304c\u5897\u3048\u305f\u3068\u3057\u3066\u3082\u89e3\u7d04\u7387\u304c\u9ad8\u3051\u308c\u3070\u5229\u76ca\u3092\u51fa\u3059\u3053\u3068\u306f\u56f0\u96e3\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>KPI\u306e\u8a2d\u5b9a\u306e\u969b\u3082\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u7279\u5fb4\u3092\u8e0f\u307e\u3048\u3066\u3001\u6700\u9069\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3079\u304d\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u5b9f\u969b\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3001\u3069\u3093\u306a\u6307\u6a19\u306b\u3059\u308b\u304b\u3067\u696d\u52d9\u306e\u6210\u679c\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u81ea\u793e\u304c\u884c\u3063\u3066\u3044\u308b\u30d3\u30b8\u30cd\u30b9\u3092\u6b63\u78ba\u306b\u5206\u6790\u3057\u305f\u4e0a\u3067\u614e\u91cd\u306b\u8a2d\u5b9a\u3059\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3053\u306e\u305f\u3081\u4e8b\u696d\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066KPI\u306b\u95a2\u3059\u308b\u77e5\u8b58\u306f\u4e0d\u53ef\u6b20\u3068\u3044\u3048\u307e\u3059\u3002\n\u672c\u8a18\u4e8b\u3067\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308bKPI\u3092\u57fa\u790e\u304b\u3089\u89e3\u8aac\u3057\u307e\u3059\u3002\u672c\u8a18\u4e8b\u306e\u5185\u5bb9\u304c\u3001\u5c11\u3057\u3067\u3082\u4e8b\u696d\u6539\u5584\u306e\u53c2\u8003\u306b\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002","protected":false},"author":8,"featured_media":3708,"template":"","tags":[44,32],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/3707"}],"collection":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":4,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/3707\/revisions"}],"predecessor-version":[{"id":9993,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/3707\/revisions\/9993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media\/3708"}],"wp:attachment":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media?parent=3707"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/tags?post=3707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}