{"id":1699,"date":"2020-11-12T11:31:51","date_gmt":"2020-11-12T02:31:51","guid":{"rendered":"https:\/\/kimera.jp\/?post_type=blog&#038;p=1699"},"modified":"2023-06-06T17:39:29","modified_gmt":"2023-06-06T08:39:29","slug":"%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e3%82%b5%e3%83%96%e3%82%b9%e3%82%af%e3%83%aa%e3%83%97%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%8c%e6%b8%ac%e5%ae%9a%e3%81%99%e3%81%b9","status":"publish","type":"blog","link":"https:\/\/kurojica.com\/invoice\/blog\/1699\/","title":{"rendered":"\u3059\u3079\u3066\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u304c\u6e2c\u5b9a\u3059\u3079\u304d5\u3064\u306e\u6307\u6a19"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"\/invoice\/wp-content\/uploads\/2020\/11\/blog_5_metrics_every_subscription_business_measure_main-1024x538.jpg\" alt=\"\u3059\u3079\u3066\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u304c\u6e2c\u5b9a\u3059\u3079\u304d5\u3064\u306e\u6307\u6a19\" class=\"wp-image-1700\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/blog_5_metrics_every_subscription_business_measure_main-1024x538.jpg 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/blog_5_metrics_every_subscription_business_measure_main-300x158.jpg 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/blog_5_metrics_every_subscription_business_measure_main-768x403.jpg 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/blog_5_metrics_every_subscription_business_measure_main.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3053\u3093\u306b\u3061\u306f\u3002<a href=\"\/invoice\/\" rel=\"noreferrer noopener\">\u300c\u30af\u30ed\u30b8\u30ab\u8acb\u6c42\u7ba1\u7406\u300d<\/a>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u82b1\u7530\u3067\u3059\u3002<\/p>\n\n\n\n<section class=\"article-info\">\u5143\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.saasholic.com\/5-metrics-that-every-subscription-business-should-measure\" target=\"_blank\" rel=\"noopener noreferrer\">5 Metrics That Every Subscription Business Should Measure\n<\/a><br>\u8457\u8005\uff1aDiego Gomes<\/section>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u304c\u6e2c\u5b9a\u3059\u3079\u304d\u30e1\u30c8\u30ea\u30af\u30b9\u306f\u4f55\u304b\u3001\u7121\u6570\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30ea\u30b9\u30c8\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4fbf\u5229\u306a\u6307\u6a19\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u304c\u3001SaaS\u3084\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u672c\u5f53\u306b\u4e0d\u53ef\u6b20\u306a5\u3064\u306e\u6307\u6a19\u3092\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30ea\u30b9\u30c8\u306f\u79c1\u306e\u500b\u4eba\u7684\u306a\u898b\u89e3\u3067\u3042\u308a\u3001\u304a\u305d\u3089\u304f\u5e38\u8b58\u3067\u3042\u308b\u3053\u3068\u306b\u6ce8\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u304c\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u6700\u5927100\u306e\u7570\u306a\u308b\u30e1\u30c8\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u305f\u3081\u30011\u3064\u307e\u305f\u306f2\u3064\u306e\u30e1\u30c8\u30ea\u30c3\u30af\u304c\u6b20\u843d\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u306f1\u3064\u3060\u3051\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u4e00\u90e8\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u3001\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u3001\u307e\u305f\u306f\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u3088\u308a\u4e00\u822c\u7684\u306a\u8a08\u7b97\u306e\u5024\u304c\u8003\u616e\u3055\u308c\u307e\u3059\u3002\u6700\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u8a08\u7b97\u5f0f\u3092\u9078\u629e\u3057\u307e\u3057\u305f\u304c\u3001\u5225\u306e\u65b9\u6cd5\u3067\u8a08\u7b97\u3057\u3066\u3082\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u6708\u9593\u7d4c\u5e38\u53ce\u76ca<\/a><ul><li><a href=\"#MRR\">MRR\u3068\u306f?<\/a><\/li><li><a href=\"#MRR-2\">MRR\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><ul><li><a href=\"#i-2\">\u9867\u5ba2\u3054\u3068<\/a><\/li><li><a href=\"#i-3\">\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#MRR-3\">MRR\u306e\u6210\u9577\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\uff1f<\/a><ul><li><a href=\"#MRR-4\">\u65b0\u898fMRR<\/a><\/li><li><a href=\"#MRR-5\">\u62e1\u5f35MRR<\/a><\/li><li><a href=\"#MRR-6\">\u30c1\u30e3\u30fc\u30f3MRR<\/a><\/li><li><a href=\"#MRR-7\">MRR\u306e\u6210\u9577<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\">\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024<\/a><ul><li><a href=\"#LTV\">LTV\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#LTV-2\">LTV\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\uff1f<\/a><ul><li><a href=\"#i-5\">\u9867\u5ba2\u306e\u53ce\u76ca\u6027<\/a><\/li><\/ul><\/li><li><a href=\"#i-6\">\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8<\/a><ul><li><a href=\"#CAC\">CAC\u3068\u306f?<\/a><\/li><li><a href=\"#CAC-2\">CAC\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\uff1f<\/a><ul><li><a href=\"#i-7\">\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u30b9\u30c6\u30fc\u30b8\u3054\u3068\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/a><\/li><li><a href=\"#i-8\">\u8ca9\u58f2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528<\/a><\/li><li><a href=\"#CACLTV\">CAC\u3068LTV<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#i-9\">\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca<\/a><ul><li><a href=\"#ARPA\">ARPA\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#ARPA-2\">ARPA\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li><a href=\"#i-10\">\u65b0\u898f\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u65e2\u5b58\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6bd4\u8f03<\/a><\/li><\/ul><\/li><li><a href=\"#i-11\">\u30c1\u30e3\u30fc\u30f3<\/a><ul><li><a href=\"#i-12\">\u30c1\u30e3\u30fc\u30f3\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i-13\">\u306a\u305c\u9867\u5ba2\u306f\u89e3\u7d04\u3059\u308b\u306e\u304b\uff1f<\/a><\/li><li><a href=\"#i-14\">\u89e3\u7d04\u3092\u6e1b\u3089\u3059\u65b9\u6cd5\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i-15\">\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u3068\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3<\/a><\/li><li><a href=\"#i-16\">\u30c1\u30e3\u30fc\u30f3\uff08\u89e3\u7d04\u7387\uff09\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><ul><li><a href=\"#i-17\">\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3<\/a><\/li><li><a href=\"#i-18\">\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3<\/a><\/li><li><a href=\"#i-19\">\u30cd\u30ac\u30c6\u30a3\u30d6\u30c1\u30e3\u30fc\u30f3<\/a><\/li><\/ul><\/li><li><a href=\"#i-20\">\u8a31\u5bb9\u53ef\u80fd\u306a\u89e3\u7d04\u7387\u306f\u3069\u308c\u304f\u3089\u3044\u304b\uff1f<\/a><ul><li><a href=\"#3050\">30\uff5e50\u4eba\u898f\u6a21\u306e\u4f01\u696d<\/a><\/li><li><a href=\"#i-21\">\u4e2d\u5c0f\u4f01\u696d<\/a><\/li><li><a href=\"#i-22\">\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30ec\u30d9\u30eb<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8cbc\"><span id=\"i\">\u6708\u9593\u7d4c\u5e38\u53ce\u76ca<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7905\"><span id=\"MRR\">MRR\u3068\u306f?<\/span><\/h3>\n\n\n\n<p>MRR\u3068\u547c\u3070\u308c\u308b\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\u306f\u3001\u3059\u3079\u3066\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u304a\u305d\u3089\u304f\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u3053\u305d\u304c\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u7d20\u6674\u3089\u3057\u3044\u3082\u306e\u306b\u3057\u3066\u3044\u308b\u7406\u7531\u3067\u3059\u3002\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3068\u3001\u7d4c\u5e38\u53ce\u76ca\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u6bce\u6708\u306e1\u56de\u9650\u308a\u306e\u8ca9\u58f2\u306b\u3064\u3044\u3066\u5fc3\u914d\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u5f93\u6765\u306e\u8ca9\u58f2\u3068\u306f\u7570\u306a\u308a\u3001\u7d99\u7d9a\u7387\u3084\u89e3\u7d04\u7387\u306a\u3069\u306e\u65b0\u305f\u306a\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u306fMRR\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u4e88\u6e2c\u53ef\u80fd\u3067\u5b9a\u671f\u7684\u306a\u53ce\u76ca\u8981\u7d20\u306e\u5c3a\u5ea6\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u3001\u4e00\u56de\u9650\u308a\u306e\u6599\u91d1\u3084\u5909\u52d5\u6599\u91d1\u306f\u542b\u307e\u308c\u307e\u305b\u3093\u304c\u3001\u6708\u5358\u4f4d\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u305d\u306e\u3088\u306a\u9805\u76ee\u3082\u542b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fe2a\"><span id=\"MRR-2\">MRR\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"897d\"><span id=\"i-2\">\u9867\u5ba2\u3054\u3068<\/span><\/h4>\n\n\n\n<p>\u9867\u5ba2\u3054\u3068\u306eMRR\u306e\u8a08\u7b97\u3092\u884c\u3046\u305f\u3081\u306e\u3088\u308a\u826f\u3044\u65b9\u6cd5\u306f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30d9\u30fc\u30b9\u306e\u3059\u3079\u3066\u306e\u6709\u6599\u9867\u5ba2\u304c\u652f\u6255\u3046\u6708\u984d\u6599\u91d1\u3092\u5358\u7d14\u306b\u5408\u8a08\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2A\u304c200\u30c9\u30eb\/\u6708\u3001\u9867\u5ba2B\u304c100\u30c9\u30eb\/\u6708\u3092\u652f\u6255\u3063\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u306eMRR\u306f300\u30c9\u30eb\u306b\u306a\u308a\u307e\u3059\u3002\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30f3\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u3055\u307e\u3056\u307e\u306a\u88fd\u54c1\u3092\u542b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u5404\u9867\u5ba2\u304c\u7570\u306a\u308b\u91d1\u984d\u3092\u652f\u6255\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>MRR = \u9867\u5ba2\u304c\u652f\u6255\u3046\u6708\u984d\u6599\u91d1\u306e\u5408\u8a08<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6d0f\"><span id=\"i-3\">\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca<\/span><\/h4>\n\n\n\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u3092\u8a08\u7b97\u3059\u308b\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001ARPA\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff08\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\uff09\u304c\u5206\u304b\u308c\u3070\u3001\u652f\u6255\u3044\u3092\u3057\u3066\u3044\u308b\u9867\u5ba2\u306e\u7dcf\u6570\u306b\u3001\u9867\u5ba2\u304c\u6bce\u6708\u652f\u6255\u3063\u3066\u3044\u308b\u5e73\u5747\u91d1\u984d\u3092\u4e57\u7b97\u3059\u308b\u3060\u3051\u3067\u3059\u3002\u3064\u307e\u308a\u300110\u4eba\u306e\u9867\u5ba2\u304c\u652f\u6255\u3044\u3092\u3057\u3066\u3044\u3066\u3001\u5e73\u5747\u91d1\u984d\u304c100\u30c9\u30eb\/\u6708\u3060\u3068\u3059\u308b\u3068\u3001MRR\u306f1,000\u30c9\u30eb\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>MRR&nbsp;= ARPA \u00d7 \u9867\u5ba2\u6570\u306e\u5408\u8a08<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"990f\"><span id=\"MRR-3\">MRR\u306e\u6210\u9577\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308c\u3070MRR\u304c\u4f38\u3073\u308b\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u4e8b\u5b9f\u3067\u3059\u304c\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30fb\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u306f\u305d\u308c\u3060\u3051\u3067\u306f\u8db3\u308a\u307e\u305b\u3093\u3002MRR\uff08\u7279\u306bMRR\u306e\u6210\u9577\uff09\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u3001MRR\u306e3\u3064\u306e\u7570\u306a\u308b\u5074\u9762\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"MRR-4\">\u65b0\u898fMRR<\/span><\/h3>\n\n\n\n<p>\u65b0\u898fMRR\u306f\u3001\u65b0\u898f\u306b\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u308b\u53ce\u76ca\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u6708\u306b5\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u304c100\u30c9\u30eb\/\u6708\u3092\u652f\u6255\u3044\u30012\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u304c200\u30c9\u30eb\/\u6708\u3092\u652f\u6255\u3046\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u6708\u306e\u65b0\u898fMRR\u306f900\u30c9\u30eb\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"MRR-5\">\u62e1\u5f35MRR<\/span><\/h3>\n\n\n\n<p>\u3053\u3053\u3067\u3001\u30d7\u30e9\u30f3\u3092100\u30c9\u30eb\/\u6708\u304b\u3089200\u30c9\u30eb\/\u6708\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u9867\u5ba2\u304c3\u4eba\u3044\u308b\u3068\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u304c\u53ce\u76ca\u3092\u62e1\u5927\u3057\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3092\u62e1\u5f35MRR\u3068\u547c\u3073\u307e\u3059\u3002\u305d\u306e\u6708\u306e\u62e1\u5f35MRR\u306f300\u30c9\u30eb\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u62e1\u5f35MRR\u306f\u30a2\u30c3\u30d7\u30bb\u30eb\uff08\u9867\u5ba2\u304c\u5f7c\u3089\u306e\u8a08\u753b\u3092\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\uff09\u307e\u305f\u306f\u30af\u30ed\u30b9\u30bb\u30eb\uff08\u9867\u5ba2\u304c\u8ffd\u52a0\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\uff09\u304b\u3089\u767a\u751f\u3059\u308b\u3053\u3068\u306b\u7559\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"MRR-6\">\u30c1\u30e3\u30fc\u30f3MRR<\/span><\/h3>\n\n\n\n<p>\u307e\u305f\u3001\u30c1\u30e3\u30fc\u30f3\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c1\u30e3\u30fc\u30f3MRR\u306f\u3001\u9867\u5ba2\u304c\u30d7\u30e9\u30f3\u3092\u30ad\u30e3\u30f3\u30bb\u30eb\u307e\u305f\u306f\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u3053\u3068\u3067\u5931\u308f\u308c\u305f\u53ce\u76ca\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u6708\u306b100\u30c9\u30eb\/\u6708\u306e\u30d7\u30e9\u30f3\u304c2\u56de\u30ad\u30e3\u30f3\u30bb\u30eb\u3055\u308c\u3001\u4ed6\u306e3\u4eba\u306e\u9867\u5ba2\u304c200\u30c9\u30eb\/\u6708\u304b\u3089100\u30c9\u30eb\/\u6708\u306b\u30d7\u30e9\u30f3\u3092\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u6708\u306e\u30c1\u30e3\u30fc\u30f3MRR\u306f500\u30c9\u30eb\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6765\u6708\u306e\u7d4c\u5e38\u53ce\u76ca\u304c500\u30c9\u30eb\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30c1\u30e3\u30fc\u30f3MRR\u306f\u9867\u5ba2\u306e\u89e3\u7d04\u3068\u306f\u7570\u306a\u308b\u3053\u3068\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e14a\"><span id=\"MRR-7\">MRR\u306e\u6210\u9577<\/span><\/h3>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001MRR\u306e\u6210\u9577\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\u3001\u3053\u308c\u30893\u3064\u306e\u5074\u9762\u3059\u3079\u3066\u3092\u5b9f\u969b\u306b\u6570\u5f0f\u3067\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7d14\u65b0\u898fMRR = \u65b0\u898fMRR + \u62e1\u5f35MRR - \u30c1\u30e3\u30fc\u30f3MRR<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"421\" src=\"\/invoice\/wp-content\/uploads\/2020\/11\/saas-mrr-growth-chart-1024x421.png\" alt=\"MRR\u6210\u9577\u30c1\u30e3\u30fc\u30c8\u306e\u4f8b\" class=\"wp-image-1703\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/saas-mrr-growth-chart-1024x421.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/saas-mrr-growth-chart-300x123.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/saas-mrr-growth-chart-768x315.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/saas-mrr-growth-chart-1536x631.png 1536w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/saas-mrr-growth-chart.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">MRR\u6210\u9577\u30c1\u30e3\u30fc\u30c8\u306e\u4f8b<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-4\">\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"LTV\">LTV\u3068\u306f\u4f55\u304b\uff1f<\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306f\u3001\u901a\u5e38LTV\uff08CLTV\u307e\u305f\u306fCLV\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\uff09\u3068\u547c\u3070\u308c\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u4efb\u610f\u306e\u9867\u5ba2\u304b\u3089\u4f5c\u308b\u5229\u76ca\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u76ee\u7684\u306f\u3001\u5404\u9867\u5ba2\u306e\u8ca1\u52d9\u7684\u4fa1\u5024\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u6e2c\u5b9a\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u5178\u578b\u7684\u306a\u9867\u5ba2\u304b\u3089\u306e\u8ca1\u52d9\u7684\u4fa1\u5024\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306f\u3001\u8ca9\u58f2\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u88fd\u54c1\u958b\u767a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u306e\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3069\u308c\u304f\u3089\u3044\u306e\u8cbb\u7528\u3092\u304b\u3051\u308b\u3079\u304d\u304b\uff1f<\/li>\n\n\n\n<li>\u6700\u826f\u306e\u9867\u5ba2\u306f\u8ab0\u304b\uff1f\u305d\u306e\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\uff1f<\/li>\n\n\n\n<li>\u9867\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u8cbb\u7528\u304c\u5fc5\u8981\u304b\uff1f<\/li>\n\n\n\n<li>\u55b6\u696d\u62c5\u5f53\u8005\u306f\u3069\u306e\u30bf\u30a4\u30d7\u306e\u9867\u5ba2\u306b\u6700\u3082\u6642\u9593\u3092\u8cbb\u3084\u3059\u3079\u304d\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"LTV-2\">LTV\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306eLTV\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u6b21\u306e3\u3064\u306e\u5909\u6570\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>ARPA\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff09<\/li>\n\n\n\n<li>Churn\uff08\u89e3\u7d04\u7387\uff09<\/li>\n\n\n\n<li>\u7c97\u5229\u76ca<\/li>\n<\/ul>\n\n\n\n<p>LTV\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u304b\u3089\u5f97\u305f\u53ce\u76ca\u3092\u53d6\u308a\u3001\u9867\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u8cbb\u3084\u3057\u305f\u304a\u91d1\u3092\u5dee\u3057\u5f15\u304d\u3001\u89e3\u7d04\u3059\u308b\u524d\u306b\u3001\u9867\u5ba2\u304c\u3053\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u7d9a\u3051\u308b\u671f\u9593\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>LTV = ARPA \u00d7 %\u7c97\u5229\u76ca \u00f7 % MRR\u89e3\u7d04\u7387<\/strong><\/p>\n\n\n\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306b\u5287\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e38\u306b\u9ad8\u3044ARPA\uff08\u3088\u308a\u591a\u304f\u306e\u304a\u91d1\u3092\u652f\u6255\u3063\u3066\u304f\u308c\u308b\u9867\u5ba2\uff09\u3001\u3088\u308a\u9ad8\u3044\u7c97\u5229\u76ca\uff08\u751f\u7523\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\uff09\u3001\u304a\u3088\u3073\u3001\u3088\u308a\u4f4e\u3044\u89e3\u7d04\u7387\uff08\u3088\u308a\u9577\u3044\u6642\u9593\u652f\u6255\u3063\u3066\u304f\u308c\u308b\uff09\u3092\u76ee\u6307\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"182d\"><span id=\"i-5\">\u9867\u5ba2\u306e\u53ce\u76ca\u6027<\/span><\/h3>\n\n\n\n<p>\u60c5\u5831\u6e90\u306b\u3088\u3063\u3066\u306f\u3001\u3053\u306e\u8a08\u7b97\u3092LTV\u3067\u306f\u306a\u304fCP(Customers Profitability)\u3068\u547c\u3093\u3067\u3044\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001CP\u304c\u3001\u6307\u5b9a\u3055\u308c\u305f\u671f\u9593\u4e2d\u306e\u9867\u5ba2\u95a2\u4fc2\u304b\u3089\u5f97\u3089\u308c\u305f\u53ce\u76ca\u3068\u9867\u5ba2\u95a2\u4fc2\u306b\u95a2\u9023\u3059\u308b\u30b3\u30b9\u30c8\u306e\u5dee\u3092\u8868\u3059\u65b9\u6cd5\u3067\u3059\u3002 LTV\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306b\u8d77\u56e0\u3059\u308b\u5c06\u6765\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306e\u73fe\u5728\u4fa1\u5024\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5171\u901a\u306e\u5408\u610f\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001SaaS\u3067\u306fLTV\u306e\u307f\u3092\u4f7f\u7528\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7267\"><span id=\"i-6\">\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"97eb\"><span id=\"CAC\">CAC\u3068\u306f?<\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08Customer Acquisition Cost\uff09\u3001\u307e\u305f\u306f\u5358\u306bCAC\u306f\u3001\u8ffd\u52a0\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u4f01\u696d\u304c\u5272\u308a\u5f53\u3066\u308b\u5fc5\u8981\u306e\u3042\u308b\u30ea\u30bd\u30fc\u30b9\uff08\u8ca1\u52d9\u307e\u305f\u306f\u305d\u306e\u4ed6\uff09\u3092\u6307\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3057\u3001\u305d\u308c\u3089\u3092\u8cfc\u5165\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u9867\u5ba2\u306b\u306a\u308b\u3088\u3046\u306b\u8aac\u5f97\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u306e\u5358\u4e00\u306e\u52aa\u529b\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306a\u30bb\u30fc\u30eb\u30b9\uff06\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306b\u306f\u3001\u5e83\u544a\u8cbb\u3001\u30bb\u30fc\u30eb\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30bf\u30c3\u30d5\u306e\u7d66\u4e0e\u3001CRM\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3001\u9867\u5ba2\u3078\u306e\u30d7\u30ec\u30bc\u30f3\u30c8\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"02a2\"><span id=\"CAC-2\">CAC\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\uff1f<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"413c\"><span id=\"i-7\">\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u30b9\u30c6\u30fc\u30b8\u3054\u3068\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/span><\/h4>\n\n\n\n<p>CAC\u3092\u8a08\u7b97\u3059\u308b1\u3064\u306e\u65b9\u6cd5\u306f\u3001CAC\u3092\u69cb\u6210\u3059\u308b3\u3064\u306e\u5909\u6570\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u8a73\u7d30\u306a\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u306e\u30b3\u30b9\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u3044\u3066\u306e\u512a\u308c\u305f\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u306b\u306f\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>CPL (Cost Per Lead\uff1a\u30ea\u30fc\u30c9\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8) (\u4f8b: \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8)<\/li>\n\n\n\n<li>\u30bf\u30c3\u30c1\u30b3\u30b9\u30c8(\u4f8b\uff1a\u55b6\u696d\u30b9\u30bf\u30c3\u30d5\u306e\u7d66\u4e0e)<\/li>\n\n\n\n<li>\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u6bb5\u968e\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n<\/ul>\n\n\n\n<p><strong>CAC = (\u9867\u5ba21\u4eba\u5f53\u305f\u308a\u306eCPL + \u9867\u5ba21\u4eba\u5f53\u305f\u308a\u306e\u300c\u30bf\u30c3\u30c1\u300d\u306e\u30b3\u30b9\u30c8) \u00d7\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7a1e\"><span id=\"i-8\">\u8ca9\u58f2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528<\/span><\/h4>\n\n\n\n<p>\u8ca9\u58f2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u5272\u308a\u51fa\u3059\u3082\u3063\u3068\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001\u30bb\u30fc\u30eb\u30b9\uff06\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u3059\u3079\u3066\u5408\u8a08\u3057\u3066\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u7372\u5f97\u3057\u305f\u9867\u5ba2\u6570\u3067\u5272\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4eca\u67081,000\u30c9\u30eb\u3092\u30bb\u30fc\u30eb\u30b9\uff06\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8cbb\u3084\u3057\u30015\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u306eCAC\u306f200\u30c9\u30eb\u3068\u306a\u308a\u3001\u5404\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b200\u30c9\u30eb\u3092\u8cbb\u3084\u3057\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>CAC = \u7dcf\u30bb\u30fc\u30eb\u30b9\uff06\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528 \u00f7 \u65b0\u898f\u9867\u5ba2\u6570<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2520\"><span id=\"CACLTV\">CAC\u3068LTV<\/span><\/h4>\n\n\n\n<p>\u3053\u3053\u3067\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u3001CAC\u306fLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u77e5\u3089\u306a\u3051\u308c\u3070\u307b\u3068\u3093\u3069\u610f\u5473\u304c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u3092\u53ce\u76ca\u5316\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u305f\u3081\u3001\u4e07\u80fd\u306e\u30b7\u30ca\u30ea\u30aa\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u822c\u7684\u306b\u3001\u88fd\u54c1\u306e\u4fa1\u683c\u304c\u9ad8\u3044\u307b\u3069\u3001CAC\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CAC\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u9867\u5ba2\u306e\u4fa1\u5024\u3068\u3001\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u306e\u8cb7\u53ce\u306e\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u3092\u8a08\u7b97\u3059\u308b\u4e0a\u3067\u4e3b\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u9867\u5ba2\u8a55\u4fa1\u306e\u8a08\u7b97\u306f\u3001\u4f01\u696d\u304c\u7279\u5b9a\u306e\u9867\u5ba2\u306b\u3069\u308c\u3060\u3051\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u6709\u76ca\u306b\u8cbb\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u4f1a\u793e\u306b\u3068\u3063\u3066\u306e\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u8ab2\u984c\u306f\u3001\u4e00\u65b9\u3092\u4ed6\u65b9\u306b\u5bfe\u3057\u3066\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u6570\u5b57\u306f\u3001\u305d\u308c\u3089\u306e\u9593\u306e\u6bd4\u7387\u3088\u308a\u3082\u91cd\u8981\u3067\u306f\u306a\u3044\u3002\u3069\u306e\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u3082\u3001LTV\u3092\u6700\u5927\u5316\u3057\u306a\u304c\u3089CAC\u3092\u6700\u5c0f\u5316\u3059\u308b\u3053\u3068\u304c\u76ee\u6a19\u3067\u3059\u3002\u6700\u9ad8\u306eSaaS\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001LTV\u3068CAC\u306e\u6bd4\u7387\u304c3\u3092\u8d85\u3048\u30017\u307e\u305f\u306f8\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6b0a\"><span id=\"i-9\">\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"c776\"><span id=\"ARPA\">ARPA\u3068\u306f\uff1f<\/span><\/h3>\n\n\n\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff08\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u307e\u305f\u306f\u30e6\u30cb\u30c3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u3068\u3082\u547c\u3070\u308c\u307e\u3059\uff09\u306f\u3001\u901a\u5e38ARPA\u3068\u7565\u3055\u308c\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u3001\u901a\u5e38\u306f1\u5e74\u307e\u305f\u306f1\u304b\u6708\u3042\u305f\u308a\u306e\u53ce\u76ca\u306e\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u306f\u9867\u5ba2\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u3092\u8868\u3059\u3068\u8a00\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304c\u3001\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u306b\u3088\u3063\u3066\u306f\u3001\u9867\u5ba2\u304c\u8907\u6570\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308b\u3053\u3068\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u53ce\u76ca\u306e\u751f\u6210\u3068\u30e6\u30cb\u30c3\u30c8\u3042\u305f\u308a\u306e\u6210\u9577\u306e\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u6295\u8cc7\u5bb6\u306f\u3069\u306e\u88fd\u54c1\u304c\u9ad8\u53ce\u76ca\u307e\u305f\u306f\u4f4e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5b84\"><span id=\"ARPA-2\">ARPA\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h3>\n\n\n\n<p>ARPA\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\u3001\u6a19\u6e96\u7684\u306a\u671f\u9593\u3092\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u6708\u5358\u4f4d\u3067\u904b\u55b6\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30d7\u30e9\u30f3\u3084\u8ab2\u91d1\u30aa\u30d7\u30b7\u30e7\u30f3\u306b\u5fdc\u3058\u3066\u3001\u6bce\u5e74\u307e\u305f\u306f\u56db\u534a\u671f\u3054\u3068\u306b\u3082\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002\u671f\u9593\u4e2d\u306b\u3059\u3079\u3066\u306e\u9867\u5ba2\uff08\u6709\u6599\u52a0\u5165\u8005\uff09\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u305f\u7dcf\u53ce\u5165\u3092\u3001\u9867\u5ba2\u306e\u7dcf\u6570\u3067\u5272\u308b\u3053\u3068\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>ARPA = MRR \u00f7 \u9867\u5ba2\u306e\u7dcf\u6570<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"f2ba\"><span id=\"i-10\">\u65b0\u898f\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u65e2\u5b58\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6bd4\u8f03<\/span><\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306e\u5e73\u5747\u53ce\u76ca\u3092\u500b\u5225\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066 ARPA \u30e1\u30c8\u30ea\u30af\u30b9\u3092\u8a2d\u5b9a\u3059\u308b\u4ee3\u308f\u308a\u306b\u30012\u3064\u306e\u7570\u306a\u308b\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u65e2\u5b58\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u3068\u65b0\u898f\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001ARPA\u304c\u3069\u306e\u3088\u3046\u306b\u9032\u5316\u3057\u3066\u3044\u308b\u304b\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3068\u6bd4\u8f03\u3057\u305f\u5834\u5408\u306e\u65b0\u898f\u9867\u5ba2\u306e\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5f7c\u3089\u304c\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u53d7\u3051\u5165\u308c\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u304c\u3001\u500b\u5225\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8a08\u7b97\u65b9\u6cd5\u306f\u540c\u3058\u3067\u3059\u304c\u3001\u552f\u4e00\u306e\u9055\u3044\u306f\u3001\u4e00\u5ea6\u306b\u3059\u3079\u3066\u3092\u5b9f\u884c\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u30012\u3064\u306e\u7570\u306a\u308b\u30af\u30e9\u30b9\u30bf\u30fc\u3067\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6448\"><span id=\"i-11\">\u30c1\u30e3\u30fc\u30f3<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8e71\"><span id=\"i-12\">\u30c1\u30e3\u30fc\u30f3\u3068\u306f\uff1f<\/span><\/h3>\n\n\n\n<p>\u30c1\u30e3\u30fc\u30f3\uff08\u89e3\u7d04\uff09\u306f\u3001\u3042\u3089\u3086\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f1a\u793e\u306e\u6575\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306a\u5b9a\u7fa9\u3067\u306f\u3001\u30c1\u30e3\u30fc\u30f3\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u5185\u306b\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4e2d\u6b62\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d0\u30fc\u306e\u6570\u307e\u305f\u306f\u5272\u5408\u3067\u3059\u3002\u4f01\u696d\u304c\u9867\u5ba2\u57fa\u76e4\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6210\u9577\u7387\uff08\u65b0\u898f\u9867\u5ba2\u6570\uff09\u304c\u89e3\u7d04\u7387\uff08\u5931\u308f\u308c\u305f\u9867\u5ba2\u6570\uff09\u3092\u4e0a\u56de\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d6c8\"><span id=\"i-13\">\u306a\u305c\u9867\u5ba2\u306f\u89e3\u7d04\u3059\u308b\u306e\u304b\uff1f<\/span><\/h3>\n\n\n\n<p>\u89e3\u7d04\u306f\u907f\u3051\u3089\u308c\u307e\u305b\u3093\u3002\u89e3\u7d04\u306f\u69d8\u3005\u306a\u7406\u7531\u3067\u8d77\u3053\u308b\u305f\u3081\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u304c\u6c38\u9060\u306b\u9867\u5ba2\u3067\u3042\u308a\u7d9a\u3051\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4e2d\u6b62\u3059\u308b\u7406\u7531\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul>\n<li>\u4e88\u7b97\u304c\u306a\u3044\/\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6599\u91d1\u3092\u652f\u6255\u3046\u4f59\u88d5\u304c\u306a\u3044\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u304c\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3067\u304d\u306a\u3044\/\u7406\u89e3\u3067\u304d\u306a\u3044\u3002<\/li>\n\n\n\n<li>\u88fd\u54c1\u306e\u54c1\u8cea\/\u6a5f\u80fd\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li>\u88fd\u54c1\u306f\u826f\u3044\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u60aa\u3044\u3002<\/li>\n\n\n\n<li>\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u306b\u5909\u66f4\u3057\u305f\u3002<\/li>\n\n\n\n<li>B2B\u306e\u9867\u5ba2\u304c\u5012\u7523\u3057\u305f\u3002<\/li>\n\n\n\n<li>B2B\u306e\u9867\u5ba2\u304c\u8cb7\u53ce\u3055\u308c\u305f\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u3042\u306a\u305f\u306e\u624b\u306b\u306f\u8ca0\u3048\u306a\u3044\u30a4\u30d9\u30f3\u30c8\u3084\u5909\u6570\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u3001\u3053\u306e\u5834\u5408\u3042\u306a\u305f\u304c\u3067\u304d\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5e78\u3044\u306a\u3053\u3068\u306b\u3001\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3001\u4fa1\u683c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u89e3\u7d04\u306e\u7406\u7531\u306f\u3042\u306a\u305f\u306e\u7ba1\u7406\u4e0b\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b8b7\"><span id=\"i-14\">\u89e3\u7d04\u3092\u6e1b\u3089\u3059\u65b9\u6cd5\u3068\u306f\uff1f<\/span><\/h3>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u8ab2\u984c\u306f\u3001\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u6e80\u8db3\u5ea6\uff08NPS\u306e\u6e2c\u5b9a\u306a\u3069\uff09\u3092\u6df1\u304f\u7406\u89e3\u3057\u3066\u304b\u3089\u3001\u89e3\u7d04\u3092\u9632\u6b62\u304a\u3088\u3073\u524a\u6e1b\u3059\u308b\u305f\u3081\u306b\u7ba1\u7406\u4e0b\u306b\u3042\u308b\u554f\u984c\u3092\u4fee\u6b63\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u5206\u6790\u306f\u3001\u6a5f\u80fd\u3092\u4f5c\u308b\u3001\u307e\u305f\u306f\u6e1b\u3089\u3059\u305f\u3081\u306e\u65b0\u3057\u3044\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u88fd\u54c1\u30b5\u30dd\u30fc\u30c8\u3078\u306e\u6295\u8cc7\u3001\u3042\u308b\u3044\u306f\u4fa1\u683c\u30e2\u30c7\u30eb\u306e\u5909\u66f4\u306b\u3064\u306a\u304c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u89e3\u7d04\u3092\u6e1b\u3089\u3059\u6700\u826f\u306e\u65b9\u6cd5\u306f\u3001\u88fd\u54c1\u3092\u4e0d\u53ef\u6b20\u306a\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u3092\u30e6\u30fc\u30b6\u30fc\u306e\u65e5\u5e38\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u4e00\u90e8\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u4fa1\u5024\u3092\u983b\u7e41\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u826f\u3044\u6226\u7565\u306f\u3001\u30e1\u30fc\u30eb\u3001SMS\u3001\u304a\u3088\u3073\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e\u901a\u77e5\u3092\u4f7f\u7528\u3057\u3066\u9867\u5ba2\u3068\u95a2\u308f\u308a\u3001\u9867\u5ba2\u306e\u305f\u3081\u306b\u305d\u3053\u306b\u3044\u308b\u3053\u3068\u3092\u601d\u3044\u51fa\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u88fd\u54c1\u304c\u63d0\u4f9b\u3059\u308b\u6700\u3082\u91cd\u8981\u306a\u60c5\u5831\u3084\u4fa1\u5024\u3092\u793a\u3059\u30e1\u30fc\u30eb\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"da1a\"><span id=\"i-15\">\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u3068\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3<\/span><\/h3>\n\n\n\n<p>\u3053\u3053\u3067\u6ce8\u610f\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30c1\u30e3\u30fc\u30f3\uff09\u306f\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3\uff08\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\uff09\u3068\u306f\u7570\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4e2d\u6b62\u3057\u305f\u9867\u5ba2\u306e\u6570\u3092\u6307\u3057\u307e\u3059\u3002\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3\u3068\u306f\u3001\u5931\u308f\u308c\u305f\u9867\u5ba2\u304c\u53ce\u76ca\u306b\u5360\u3081\u308b\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u88fd\u54c1\u304c10\u30c9\u30eb\/\u6708\u3068100\u30c9\u30eb\/\u6708\u306e\u6599\u91d1\u30d7\u30e9\u30f3\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u3057\u307e\u3057\u3087\u3046\u3002100\u30c9\u30eb\/\u6708\u3092\u652f\u6255\u3046\u4e00\u4eba\u306e\u9867\u5ba2\u3092\u5931\u3046\u3053\u3068\u306b\u6bd4\u3079\u3066\u300110\u30c9\u30eb\/\u6708\u3092\u652f\u6255\u30465\u4eba\u306e\u9867\u5ba2\u3092\u5931\u3046\u3053\u3068\u306f\u4f9d\u7136\u3068\u3057\u3066\u826f\u597d\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3\uff08\u901a\u5e38\u306fMRR\u30c1\u30e3\u30fc\u30f3\u3068\u547c\u3070\u308c\u307e\u3059\uff09\u306f\u3001\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u3088\u308a\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"429\" src=\"\/invoice\/wp-content\/uploads\/2020\/11\/0_bX7ppvstKuZlsCUc-1024x429.png\" alt=\"\u9867\u5ba2\u89e3\u7d04\u3068MRR\u89e3\u7d04\u306e\u30c1\u30e3\u30fc\u30c8\u306e\u4f8b\" class=\"wp-image-1702\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/0_bX7ppvstKuZlsCUc-1024x429.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/0_bX7ppvstKuZlsCUc-300x126.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/0_bX7ppvstKuZlsCUc-768x322.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/0_bX7ppvstKuZlsCUc-1536x644.png 1536w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/11\/0_bX7ppvstKuZlsCUc.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u9867\u5ba2\u89e3\u7d04\u3068MRR\u89e3\u7d04\u306e\u30c1\u30e3\u30fc\u30c8\u306e\u4f8b<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ab24\"><span id=\"i-16\">\u30c1\u30e3\u30fc\u30f3\uff08\u89e3\u7d04\u7387\uff09\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"65c1\"><span id=\"i-17\">\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3<\/span><\/h4>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u9867\u5ba220\u793e\u306b1\u793e\u304c\u6bce\u6708\u52a0\u5165\u3092\u3084\u3081\u305f\u3068\u3059\u308b\u3068\u3001\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u89e3\u7d04\u7387\u306f5%\u306b\u306a\u308a\u307e\u3059\u3002\u89e3\u7d04\u7387\u306f\u7279\u5b9a\u306e\u671f\u9593\u3001\u901a\u5e38\u306f1\u5e74\u307e\u305f\u306f1\u30f6\u6708\u3067\u8a08\u7b97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c1\u30e3\u30fc\u30f3\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4e2d\u6b62\u3057\u305f\u9867\u5ba2\u306e\u6570\u3092\u5408\u8a08\u3059\u308b\u3060\u3051\u3067\u3059\u3002\u4e00\u30f6\u6708\u306b\u89e3\u7d04\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u9867\u5ba2\u3092\u5408\u8a08\u3059\u308b\u3068\u3001\u6bce\u6708\u306e\u89e3\u7d04\u6570\u304c\u51fa\u307e\u3059\u3002\u307e\u305f\u306f\u4e00\u5e74\u306b\u89e3\u7d04\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u9867\u5ba2\u3092\u5408\u8a08\u3059\u308b\u3068\u3001\u5e74\u9593\u306e\u89e3\u7d04\u6570\u304c\u51fa\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u7d04\u6570 = \u89e3\u7d04\u3057\u305f\u9867\u5ba2\u306e\u6570<\/strong><\/p>\n\n\n\n<p>\u307e\u305f\u306f\u3001\u9867\u5ba2\u306e\u7dcf\u6570\u306b\u5bfe\u3059\u308b\u89e3\u7d04\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408\u3092\u8868\u3059\u89e3\u7d04\u7387\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u89e3\u7d04\u7387 = \u89e3\u7d04\u3057\u305f\u9867\u5ba2\u306e\u6570 \u00f7 \u524d\u6708\u306e\u7dcf\u9867\u5ba2\u6570<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"d57e\"><span id=\"i-18\">\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3<\/span><\/h4>\n\n\n\n<p>3\u4eba\u306e\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u6708\u306b\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4e2d\u6b62\u3057\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u6700\u521d\u306e\u9867\u5ba2\u306f10\u30c9\u30eb\/\u6708\u30012\u756a\u76ee\u306e\u9867\u5ba2\u306f50\u30c9\u30eb\/\u6708\u30013\u756a\u76ee\u306e\u9867\u5ba2\u306f100\u30c9\u30eb\/\u6708\u3092\u652f\u6255\u3063\u3066\u3044\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3\u306f\u3001\u6765\u6708\u3042\u306a\u305f\u306e\u30dd\u30b1\u30c3\u30c8\u306b\u5165\u3063\u3066\u3053\u306a\u304f\u306a\u308b\u3053\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6599\u91d1\u306e\u5408\u8a08\u3001\u3064\u307e\u308a160\u30c9\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>MRR\u89e3\u7d04\u7387 = \u89e3\u7d04\u3057\u305f\u9867\u5ba2\u306eMRR\u306e\u7dcf\u6570<\/strong><\/p>\n\n\n\n<p>MRR\u30c1\u30e3\u30fc\u30f3\u306f\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3059\u3053\u3068\u3082\u3067\u304d\u3001MRR\u5168\u4f53\u306e\u4e2d\u3067\u3069\u308c\u3060\u3051\u306e\u5272\u5408\u3092\u8868\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>MRR\u30c1\u30e3\u30fc\u30f3\uff08%\uff09 = \u30c1\u30e3\u30fc\u30f3MRR \u00f7 \u5148\u6708\u672b\u6642\u70b9\u306eMRR<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"f7ee\"><span id=\"i-19\">\u30cd\u30ac\u30c6\u30a3\u30d6\u30c1\u30e3\u30fc\u30f3<\/span><\/h4>\n\n\n\n<p>\u30cd\u30ac\u30c6\u30a3\u30d6\u30c1\u30e3\u30fc\u30f3\u306f\u3001\u3059\u3079\u3066\u306eSaaS \/\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u8d77\u696d\u5bb6\u306e\u5922\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u73fe\u5728\u306e\u65b0\u898f\u9867\u5ba2\u6570\/\u30a2\u30c3\u30d7\u30bb\u30eb\/\u30af\u30ed\u30b9\u30bb\u30eb\u304c\u3001\u89e3\u7d04\u306e\u305f\u3081\u306b\u5931\u308f\u308c\u3066\u3044\u308b\u53ce\u76ca\u3092\u4e0a\u56de\u3063\u305f\u5834\u5408\u306b\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30cd\u30ac\u30c6\u30a3\u30d6\u30c1\u30e3\u30fc\u30f3\u306b\u5230\u9054\u3059\u308b\u306b\u306f\u3001\u6b21\u306e3\u3064\u306e\u3053\u3068\u306e1\u3064\u4ee5\u4e0a\u3092\u5b9f\u884c\u3067\u304d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u62e1\u5f35\uff1a\u4f7f\u7528\u91cf\u306e\u5897\u52a0\u306b\u5fdc\u3058\u3066\u5897\u52a0\u3059\u308b\u4fa1\u683c\u8a2d\u5b9a\u30e2\u30c7\u30eb\u3002<\/li>\n\n\n\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb\uff1a\u3088\u308a\u9ad8\u6a5f\u80fd\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u79fb\u884c\u3059\u308b\u9867\u5ba2\u3002<\/li>\n\n\n\n<li>\u30af\u30ed\u30b9\u30bb\u30eb\uff1a\u8ffd\u52a0\u306e\u6a5f\u80fd\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u30cd\u30ac\u30c6\u30a3\u30d6\u30c1\u30e3\u30fc\u30f3\u3092\u767a\u751f\u3055\u305b\u308b\u306e\u306f\u7c21\u5358\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002David Skok\u6c0f\u304c\u30d6\u30ed\u30b0\u8a18\u4e8b\u300cSaaS\u3067\u30c1\u30e3\u30fc\u30f3\u304c\u91cd\u8981\u3067\u3042\u308b\u7406\u7531\u300d\u3067\u8ff0\u3079\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u521d\u306e12\uff5e24\u30f6\u6708\u9593\u306f\u3001\u3053\u308c\u3092\u7406\u89e3\u3059\u308b\u306b\u306f\u6642\u671f\u5c1a\u65e9\u3067\u3042\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u306b\u5e83\u304f\u63a1\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3088\u308a\u91cd\u8981\u3067\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306b\u306f\u9867\u5ba2\u306e\u305f\u3081\u306b\u30b7\u30f3\u30d7\u30eb\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e114\"><span id=\"i-20\">\u8a31\u5bb9\u53ef\u80fd\u306a\u89e3\u7d04\u7387\u306f\u3069\u308c\u304f\u3089\u3044\u304b\uff1f<\/span><\/h3>\n\n\n\n<p>\u3082\u3061\u308d\u3093\u3001\u3053\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u30d9\u30b9\u30c8\u30a2\u30f3\u30b5\u30fc\u306f\u300c\u53ef\u80fd\u306a\u9650\u308a\u4f4e\u304f\u300d\u3067\u3059\u304c\u3001\u7269\u4e8b\u306f\u305d\u3093\u306a\u306b\u5358\u7d14\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u79c1\u305f\u3061\u306f\u77e5\u3063\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u8a31\u5bb9\u53ef\u80fd\u306a\u89e3\u7d04\u7387\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u4f1a\u793e\u306e\u898f\u6a21\/\u30e2\u30fc\u30e1\u30f3\u30c8\u3068\u3044\u30462\u3064\u306e\u8981\u56e0\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u826f\u3044\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u89e3\u7d04\u7387\u306f\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u4f4e\u4e0b\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u304b\u3089\u8aac\u660e\u3059\u308b\u3053\u306e\u53c2\u7167\u306f\u30012\u6b73\u524d\u5f8c\u306e\u4f01\u696d\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"967f\"><span id=\"3050\">30\uff5e50\u4eba\u898f\u6a21\u306e\u4f01\u696d<\/span><\/h4>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u9867\u5ba2\u304cVSB\uff0830\uff5e50\u4eba\u898f\u6a21\u306e\u4f01\u696d\uff09\u306e\u5834\u5408\u306f\u3001\u3068\u3066\u3082\u4fa1\u5024\u306e\u3042\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u3063\u3066\u3082\u3001\u304b\u306a\u308a\u306e\u5272\u5408\u3067\u89e3\u7d04\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u5927\u4f01\u696d\u3068\u306f\u7570\u306a\u308a\u3001VSB\u306f\u4f1a\u793e\u81ea\u4f53\u304c\u6210\u9577\u3057\u306a\u3044\u9650\u308a\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u306f\u307b\u3068\u3093\u3069\u306a\u304f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u4e8b\u696d\u306e\u65b9\u5411\u6027\u3092\u6c7a\u5b9a\u307e\u305f\u306f\u5909\u66f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"fade\"><span id=\"i-21\">\u4e2d\u5c0f\u4f01\u696d<\/span><\/h4>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u9867\u5ba2\u304cSMB\uff08300\u4eba\u4ee5\u4e0b\u306e\u4f01\u696d\uff09\u306e\u5834\u5408\u3001\u8a31\u5bb9\u53ef\u80fd\u306a\u89e3\u7d04\u7387\u306e\u76ee\u5b89\u306f\u6bce\u67083\uff5e5\uff05\u7a0b\u5ea6\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u30bc\u30ed\u304b\u30de\u30a4\u30ca\u30b9\u3092\u76ee\u6a19\u306b\u3059\u308b\u3079\u304d\u3067\u3059\u3002\u3088\u308a\u5065\u5168\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306b\u306f\u3001\u5e74\u738710%\u672a\u6e80\u3068\u3044\u3046\u306e\u304c\u826f\u3044\u57fa\u6e96\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"99f8\"><span id=\"i-22\">\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30ec\u30d9\u30eb<\/span><\/h4>\n\n\n\n<p>5\u6841\/\u6708\u4ee5\u4e0a\u306e\u30c1\u30b1\u30c3\u30c8\u3092\u6301\u3064\u5927\u4f01\u696d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u89e3\u7d04\u7387\u306f1%\u4ee5\u4e0b\u306b\u6291\u3048\u3089\u308c\u3001\u53ce\u76ca\u306e\u5897\u52a0\u306b\u6bd4\u4f8b\u3057\u3066\u4f4e\u4e0b\u3059\u308b\u306f\u305a\u3067\u3059\u3002\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30baSaaS\u306f\u3001\u5927\u898f\u6a21\u306a\u9867\u5ba2\u304b\u3089\u306e\u7d14\u53ce\u76ca\u304c\u524d\u5e74\u3088\u308a\u3082\u6bce\u5e74\u5897\u52a0\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306e\u307f\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<section class=\"article-info mb-4\">\u672c\u8a18\u4e8b\u306f\u3001\u300c<a href=\"https:\/\/www.saasholic.com\/5-metrics-that-every-subscription-business-should-measure\" target=\"_blank\" rel=\"noopener noreferrer\">SaaSholic<\/a>\u300d\u306b\u63b2\u8f09\u3055\u308c\u305f\u8a18\u4e8b\u3092\u8457\u8005\u306e\u627f\u8afe\u3092\u5f97\u3066\u7ffb\u8a33\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/section>\n","protected":false},"excerpt":{"rendered":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u304c\u6e2c\u5b9a\u3059\u3079\u304d\u30e1\u30c8\u30ea\u30af\u30b9\u306f\u4f55\u304b\u3001\u7121\u6570\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30ea\u30b9\u30c8\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4fbf\u5229\u306a\u6307\u6a19\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u304c\u3001SaaS\u3084\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u672c\u5f53\u306b\u4e0d\u53ef\u6b20\u306a5\u3064\u306e\u6307\u6a19\u3092\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\n\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u306f1\u3064\u3060\u3051\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002","protected":false},"author":8,"featured_media":1700,"template":"","tags":[44,32,26,27],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1699"}],"collection":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":3,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1699\/revisions"}],"predecessor-version":[{"id":9617,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1699\/revisions\/9617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media\/1700"}],"wp:attachment":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media?parent=1699"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/tags?post=1699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}