{"id":1625,"date":"2020-10-28T15:03:36","date_gmt":"2020-10-28T06:03:36","guid":{"rendered":"https:\/\/kimera.jp\/?post_type=blog&#038;p=1625"},"modified":"2023-05-25T14:08:30","modified_gmt":"2023-05-25T05:08:30","slug":"saas%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%82%92%e9%81%8b%e5%96%b6%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae10%e3%81%ae%e3%83%ab%e3%83%bc%e3%83%ab","status":"publish","type":"blog","link":"https:\/\/kurojica.com\/invoice\/blog\/1625\/","title":{"rendered":"SaaS\u30d3\u30b8\u30cd\u30b9\u3092\u904b\u55b6\u3059\u308b\u305f\u3081\u306e10\u306e\u30eb\u30fc\u30eb"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"\/invoice\/wp-content\/uploads\/2020\/10\/blog_rules_to_run_your_saas_business_by_main-1024x538.jpg\" alt=\"SaaS\u30d3\u30b8\u30cd\u30b9\u3092\u904b\u55b6\u3059\u308b\u305f\u3081\u306e10\u306e\u30eb\u30fc\u30eb\" class=\"wp-image-1626\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/10\/blog_rules_to_run_your_saas_business_by_main-1024x538.jpg 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/10\/blog_rules_to_run_your_saas_business_by_main-300x158.jpg 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/10\/blog_rules_to_run_your_saas_business_by_main-768x403.jpg 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/10\/blog_rules_to_run_your_saas_business_by_main.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3053\u3093\u306b\u3061\u306f\u3002<a href=\"\/invoice\/\" rel=\"noreferrer noopener\">\u300c\u30af\u30ed\u30b8\u30ab\u8acb\u6c42\u7ba1\u7406\u300d<\/a>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u82b1\u7530\u3067\u3059\u3002<\/p>\n\n\n\n<section class=\"article-info\">\u5143\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.ben-cotton.com\/blog\/rules-to-run-your-saas-business-by\" target=\"_blank\" rel=\"noopener noreferrer\">Rules to Run Your SaaS Business By<\/a><br>\u8457\u8005\uff1aBen Cotton<\/section>\n\n\n\n<p><strong>SaaS\uff08Software as a Service\uff09\u696d\u754c\u30675\u5e74\u4ee5\u4e0a\u50cd\u304f\u9593\u306b\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u3044\u3066\u60f3\u50cf\u4ee5\u4e0a\u306b\u591a\u304f\u306e\u3053\u3068\u3092\u5b66\u3073\u3001\u5e74\u3092\u8ffd\u3046\u3054\u3068\u306b\u500b\u4eba\u7684\u306a\u6210\u9577\u306f\u52a0\u901f\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u6025\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u3067\u3042\u308bHubSpot\u3068Indeed.com\u3068\u4e00\u7dd2\u306b\u4ed5\u4e8b\u3092\u3057\u3066\u304d\u305f\u3053\u3068\u3067\u3001\u3053\u306e2\u3064\u306e\u5168\u304f\u7570\u306a\u308b\u4f01\u696d\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u305d\u308c\u305e\u308c\u306e\u696d\u754c\u3092\u5e2d\u5dfb\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u304b\u3092\u5b66\u3073\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u3053\u308c\u3089\u306e\u7d4c\u9a13\u304b\u3089\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u3092\u7acb\u3061\u4e0a\u3052\u3001\u6210\u9577\u3055\u305b\u3001\u6700\u7d42\u7684\u306b\u65b0\u3057\u3044\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u306b\u306f\u3001\u696d\u754c\u5185\u3067\u306f\u3088\u304f\u77e5\u3089\u308c\u305f\u30eb\u30fc\u30eb\u3082\u3042\u308c\u3070\u3001\u3053\u308c\u307e\u3067\u307b\u3068\u3093\u3069\u77e5\u3089\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u30eb\u30fc\u30eb\u3082\u3042\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<p>\u3053\u306e\u30eb\u30fc\u30eb\u3092\u6398\u308a\u4e0b\u3052\u308b\u524d\u306b\u3001\u4e00\u3064\u3060\u3051\u8a00\u3063\u3066\u304a\u304d\u305f\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u79c1\u306f\u3001\u30eb\u30fc\u30eb\u3068\u306f\u58ca\u3055\u308c\u308b\u524d\u63d0\u3067\u4f5c\u3089\u308c\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u30ac\u30a4\u30c9\u3084\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u307e\u305f\u306f\u30ac\u30fc\u30c9\u30ec\u30fc\u30eb\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u308b\u3079\u304d\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u79c1\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u306b\u95c7\u96f2\u306b\u5f93\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u8b70\u8ad6\u306e\u51fa\u767a\u70b9\u3068\u3057\u3066\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3066\u3001\u305d\u308c\u3067\u306f\u79c1\u304cSaaS\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u5b66\u3093\u3060\u91cd\u8981\u306a\u30eb\u30fc\u30eb\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#40\">40%\u306e\u6cd5\u5247 - \u6210\u9577\u6027\u3068\u53ce\u76ca\u6027\u306e\u9069\u5207\u306a\u4e2d\u9593\u5730\u70b9\u3092\u898b\u3064\u3051\u308b<\/a><\/li><li><a href=\"#310\">3\u306810\u306e\u6cd5\u5247-\u6210\u9577\u3059\u308b\u3068\u3059\u3079\u3066\u304c\u58ca\u308c\u308b<\/a><\/li><li><a href=\"#LTVCAC31\">LTV:CAC\u306f3:1\u4ee5\u4e0a\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308b<\/a><\/li><li><a href=\"#7\">\u5e74\u9593\u89e3\u7d04\u7387\u30927%\u4ee5\u4e0b\u306b\u4fdd\u3064<\/a><\/li><li><a href=\"#NPS\">NPS\u3092\u7dbf\u5bc6\u306b\u8ffd\u8de1\u3059\u308b<\/a><\/li><li><a href=\"#i\">\u5272\u5f15\u30d7\u30ed\u30bb\u30b9\u3092\u4f5c\u6210\u3059\u308b<\/a><\/li><li><a href=\"#i-2\">\u6295\u8cc7\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6301\u3064<\/a><\/li><li><a href=\"#CAC\">\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u306e\u63d0\u4f9b\u3067CAC\u3092\u6e1b\u3089\u3059<\/a><\/li><li><a href=\"#i-3\">\u7d4c\u9a13\u3067\u306f\u306a\u304f\u3001\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u3066\u96c7\u3046<\/a><\/li><li><a href=\"#i-4\">\u904e\u98df\u3092\u907f\u3051\u308b - \u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u3088\u308a\u5c11\u306a\u3044\u3053\u3068\u3092\u884c\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"40\">40%\u306e\u6cd5\u5247 - \u6210\u9577\u6027\u3068\u53ce\u76ca\u6027\u306e\u9069\u5207\u306a\u4e2d\u9593\u5730\u70b9\u3092\u898b\u3064\u3051\u308b<\/span><\/h2>\n\n\n\n<p>SaaS\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u6700\u3082\u6709\u540d\u306a\u30eb\u30fc\u30eb\u306f\u304a\u305d\u3089\u304f\u300c<a href=\"https:\/\/avc.com\/2015\/02\/the-40-rule\/\" target=\"_blank\" rel=\"noreferrer noopener\">40%\u306e\u6cd5\u5247<\/a>\u300d\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u5065\u5168\u6027\u3092\u7d20\u65e9\u304f\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u7b97\u65b9\u6cd5\u3067\u3059\u3002\u3053\u306e\u30eb\u30fc\u30eb\u3067\u306f\u3001\u4f01\u696d\u306e\u5e74\u9593\u53ce\u76ca\u6210\u9577\u7387\u306b\u5229\u76ca\u3092\u52a0\u3048\u305f\u3082\u306e\u304c40\uff05\u4ee5\u4e0a\u3067\u3042\u308b\u3079\u304d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u306e\u6210\u9577\u7387\u304c20\uff05\u306e\u5834\u5408\u3001\u5229\u76ca\u306f20\uff05\u4ee5\u4e0a\u304c\u671b\u307e\u3057\u3044\u3068\u3055\u308c\u3001\u3082\u3057\u6210\u9577\u7387\u304c40\uff05\u306e\u5834\u5408\u306f\u53ce\u652f\u5747\u8861\u3067\u554f\u984c\u306a\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4ed6\u3069\u306e\u3088\u3046\u306a\u9806\u5217\u3067\u3042\u3063\u3066\u3082\u3001\u6210\u9577\u7387\u3068\u5229\u76ca\u3092\u5408\u308f\u305b\u305f\u6570\u304c40\uff05\u4ee5\u4e0a\u306b\u7b49\u3057\u3044\u9650\u308a\u306f\u554f\u984c\u306a\u3044\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u30c1\u30e3\u30fc\u30c8\u306f\u300140%\u306e\u6cd5\u5247\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u3001\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308bSaaS\u4f01\u696d\u306e\u6570\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/invoice\/wp-content\/uploads\/2020\/10\/saas-rule-of-40.png\" alt=\"\" class=\"wp-image-1854\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.forentrepreneurs.com\/2017-saas-survey-part-1\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source: For Entrepreneurs<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>\u79c1\u304c\u3053\u306e\u30eb\u30fc\u30eb\u3067\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u6210\u9577\u3068\u53ce\u76ca\u6027\u3068\u3044\u30462\u3064\u306e\u91cd\u8981\u306a\u8ab2\u984c\u3092\u8003\u616e\u3057\u3066\u304a\u308a\u3001\u6210\u9577\u30b9\u30c6\u30fc\u30b8\u306b\u95a2\u4fc2\u306a\u304f\u9069\u7528\u3067\u304d\u308b\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u3067\u306f\u306a\u305c\u6210\u9577\u30b9\u30c6\u30fc\u30b8\u304c\u91cd\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u30b5\u30fc\u30d3\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u3053\u3068\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u3059\u308b\u3053\u3068\u304c\u4f01\u696d\u306b\u3068\u3063\u3066\u6b63\u3057\u3044\u52d5\u304d\u3067\u3042\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u5834\u5408\u306f\u3001\u7279\u306b\u3088\u308a\u6210\u719f\u3057\u305f\u5e02\u5834\u3067\u306f\u3001\u305d\u308c\u304c\u6b63\u3057\u3044\u3068\u306f\u9650\u3089\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u300240%\u306e\u6cd5\u5247\u306f\u3001\u4e21\u65b9\u306e\u30b7\u30ca\u30ea\u30aa\u3068\u305d\u306e\u9593\u306e\u3059\u3079\u3066\u3092\u8003\u616e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"310\">3\u306810\u306e\u6cd5\u5247-\u6210\u9577\u3059\u308b\u3068\u3059\u3079\u3066\u304c\u58ca\u308c\u308b<\/span><\/h2>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3068\u3068\u3082\u306b\u3001\u904b\u55b6\u65b9\u6cd5\u81ea\u4f53\u304c\u6839\u672c\u7684\u306b\u5909\u5316\u3059\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u8a8d\u8b58\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u305d\u306e\u305f\u3081\u306e\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u3082\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u5f93\u696d\u54e1\u304c50\u4eba\u306e\u969b\u306b\u6a5f\u80fd\u3057\u3066\u3044\u305f\u3082\u306e\u3067\u3082\u3001500\u4eba\u306b\u306a\u308b\u3068\u5927\u304d\u304f\u8ecb\u307f\u30015,000\u4eba\u306b\u306a\u308b\u3068\u5d29\u58ca\u3057\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3059\u308b\u306b\u3064\u308c\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30bb\u30b9\u3001\u4eba\u6750\u3001\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3001\u304a\u3088\u3073\u8ffd\u52a0\u306e\u7ba1\u7406\u30ec\u30a4\u30e4\u30fc\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u300c<a href=\"https:\/\/davidcummings.org\/2017\/04\/21\/the-rule-of-3-and-10-everything-breaks-when-tripling-in-company-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">3\u306810\u306e\u6cd5\u5247<\/a>\u300d\u3068\u306f\u3001\u4f1a\u793e\u306e\u898f\u6a21\u304c3\u500d\u306b\u306a\u308b\u3068\u3059\u3079\u3066\u304c\u58ca\u308c\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u7279\u306b\u554f\u984c\u3068\u306a\u308b\u5f93\u696d\u54e1\u306e\u6570\u306f3\u4eba\u300110\u4eba\u300130\u4eba\u3001100\u4eba\u3001300\u4eba\u30011,000\u4eba\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br><a href=\"https:\/\/thinkgrowth.org\/something-broke-when-we-passed-the-100-employee-mark-bfa922424e6d\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/thinkgrowth.org\/something-broke-when-we-passed-the-100-employee-mark-bfa922424e6d\">\u4f1a\u793e\u306e\u4eba\u6570\u304c\u3053\u308c\u3089\u306e\u7bc0\u76ee\u3092\u8fce\u3048\u308b\u524d\u306b\u3001\u81ea\u5206\u306e\u696d\u52d9\u306e\u3084\u308a\u65b9\u3092\u8003\u3048\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b<\/a>\u3067\u3057\u3087\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c0\u30fc\u306b\u6c42\u3081\u3089\u308c\u308b\u30b9\u30ad\u30eb\u3084\u5c5e\u6027\u306f\u300110\u4eba\u898f\u6a21\u306e\u4f1a\u793e\u30681,000\u4eba\u898f\u6a21\u306e\u4f1a\u793e\u3067\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u3001\u305d\u308c\u304c\u6f5c\u5728\u7684\u306a\u5f31\u70b9\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"LTVCAC31\">LTV:CAC\u306f3:1\u4ee5\u4e0a\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308b<\/span><\/h2>\n\n\n\n<p>SaaS\u306e\u4e16\u754c\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u304c\u5e38\u306b\u6ce8\u76ee\u3057\u3066\u3044\u308b2\u3064\u306e\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001<a href=\"https:\/\/www.ben-cotton.com\/blog\/ltv-to-cac-saas-business-model\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.ben-cotton.com\/blog\/ltv-to-cac-saas-business-model\">\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u3068\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09<\/a>\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u898b\u308b\u3053\u3068\u3067\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u5065\u5168\u6027\u3068\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u5373\u5ea7\u306b\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV:CAC\u3068\u306f\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3067\u5272\u3063\u305f\u3082\u306e\u3067\u3059\u3002LTV\u306f\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u304c\u751f\u307f\u51fa\u3059\u751f\u6daf\u4fa1\u5024\u306e\u5408\u8a08\u3067\u3042\u308a\u3001CAC\u306f\u88fd\u54c1\u306e\u7dad\u6301\u306b\u4f34\u3046\u30b3\u30b9\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3001\u8ca9\u58f2\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6570\u5024\u3092\u6bd4\u7387\u3068\u3057\u3066\u898b\u308b\u3068\u3001\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u3069\u308c\u307b\u3069\u52b9\u7387\u7684\u306b\u304a\u91d1\u3092\u7a3c\u3052\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3042\u306a\u305f\u304c\u6295\u8cc7\u3057\u305f1\u30c9\u30eb\u30011\u30e6\u30fc\u30ed\u30011\u30dd\u30f3\u30c9\u3042\u305f\u308a\u306e\u30ea\u30bf\u30fc\u30f3\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002SaaS\u696d\u754c\u3067\u306fLTV\uff1aCAC\u304c3\uff1a1\u4ee5\u4e0a\u3067\u3042\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08LTV\u306f\u3088\u308a\u5927\u304d\u3044\u65b9\u304c\u671b\u307e\u3057\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff09\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"7\">\u5e74\u9593\u89e3\u7d04\u7387\u30927%\u4ee5\u4e0b\u306b\u4fdd\u3064<\/span><\/h2>\n\n\n\n<p>\u79c1\u306e\u8003\u3048\u3067\u306f\u3001\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u306f\u3059\u3079\u3066\u306eSaaS\u306e\u6307\u6a19\u306e\u4e2d\u3067\u6700\u3082\u91cd\u8981\u306a\u3082\u306e\u3067\u3059\u3002\u89e3\u7d04\u7387\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u72b6\u614b\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u5834\u5408\u306f\u30d0\u30b1\u30c4\u306b\u6c34\u3092\u5165\u308c\u7d9a\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u307e\u305a\u6c34\u6f0f\u308c\u3057\u3066\u3044\u308b\u30d0\u30b1\u30c4\u306e\u7a74\u3092\u88dc\u4fee\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u89e3\u7d04\u7387\u81ea\u4f53\u304c\u91cd\u8981\u3067\u3042\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u8a08\u7b97\u65b9\u6cd5\u3084\u539f\u56e0\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001<a href=\"https:\/\/sixteenventures.com\/saas-churn-rate\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/sixteenventures.com\/saas-churn-rate\">\u6708\u6b21\u89e3\u7d04\u3068\u5e74\u6b21\u89e3\u7d04\u306b\u306f\u91cd\u8981\u306a\u9055\u3044<\/a>\u304c\u3042\u308a\u307e\u3059\u30025%\u306e\u5e74\u9593\u89e3\u7d04\u7387\u306f\u3001\u6bce\u6708\u306e\u89e3\u7d04\u7387\u304c0.42%\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u304c\u3001\u6bce\u6708\u306e\u89e3\u7d04\u7387\u304c5%\u3067\u3042\u308c\u3070\u3001\u5e74\u9593\u306e\u89e3\u7d04\u7387\u306f46%\u3068\u3044\u3046\u975e\u5e38\u306b\u5384\u4ecb\u306a\u3082\u306e\u306b\u306a\u308b\u304b\u3089\u3067\u3059\u3002\u5225\u306e\u8a00\u3044\u65b9\u3092\u3059\u308c\u3070\u30015%\u306e\u6708\u6b21\u89e3\u7d04\u7387\u306f\u30011\u6708\u306b100\u4eba\u306e\u9867\u5ba2\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u3068\u3057\u3066\u3082\u300112\u6708\u672b\u306b\u306f54\u4eba\u306e\u9867\u5ba2\u3057\u304b\u6b8b\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3055\u3089\u306b47\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u696d\u754c\u3084\u4f01\u696d\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u6708\u6b21\u89e3\u7d04\u7387\u304c5\uff05\u3067\u3042\u308b\u5834\u5408\u3001\u305d\u308c\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306e\u57fa\u76e4\u304c\u5f62\u6210\u3055\u308c\u3066\u3044\u308b\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002\u6b63\u76f4\u306a\u3068\u3053\u308d\u3001\u305d\u306e\u3088\u3046\u306a\u72b6\u6cc1\u306b\u3042\u308b\u4f01\u696d\u306f\u307e\u305a\u5b9a\u7740\u7387\u3092\u9ad8\u3081\u3001\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3092\u6e1b\u3089\u3059\u3088\u3046\u306b\u52aa\u3081\u308b\u3079\u304d\u3067\u3059\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u305d\u308c\u306f\u6587\u5b57\u901a\u308a\u304a\u91d1\u3092\u71c3\u3084\u3057\u3066\u3044\u308b\u306b\u3059\u304e\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3001\u89e3\u7d04\u7387\u3092\u53ef\u80fd\u306a\u9650\u308a\u4f4e\u304f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u304c\u300112\u30f6\u6708\u3092\u5fc5\u8981\u3068\u3059\u308bSaaS\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u4e8b\u524d\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u306b\u3088\u308a\u5e74\u9593\u89e3\u7d04\u7387\u30927%\u4ee5\u4e0b\u306b\u6291\u3048\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c1\u30e3\u30fc\u30f3\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u306e\u30b5\u30a4\u30ec\u30f3\u30c8\u30ad\u30e9\u30fc\u3067\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3070\u304b\u308a\u6c17\u3092\u6255\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u304c\u3001\u30b5\u30fc\u30d3\u30b9\u306f\u4e88\u6e2c\u53ef\u80fd\u306a\u7d4c\u5e38\u53ce\u76ca\u304c\u767a\u751f\u3057\u305d\u308c\u3092\u7dad\u6301\u3059\u308b\u5834\u6240\u3067\u3059\u3002\u3064\u307e\u308a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306f\u7372\u5f97\u306b\u52dd\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"NPS\">NPS\u3092\u7dbf\u5bc6\u306b\u8ffd\u8de1\u3059\u308b<\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u30d9\u30fc\u30b9\u306e\u6210\u529f\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u6700\u826f\u306e\u65b9\u6cd5\u306e\u4e00\u3064\u306f\u3001<a href=\"https:\/\/en.wikipedia.org\/wiki\/Net_Promoter\" title=\"https:\/\/en.wikipedia.org\/wiki\/Net_Promoter\" target=\"_blank\" rel=\"noreferrer noopener\">\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09<\/a>\u3067\u3059\u3002\u3053\u308c\u306f\u3001-100\u304b\u3089100\u307e\u3067\u306e\u6307\u6a19\u3067\u4f01\u696d\u306e\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u63a8\u5968\u3059\u308b\u9867\u5ba2\u306e\u610f\u6b32\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>NPS\u306f\u8a73\u7d30\u3068\u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\u306f\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u72b6\u614b\u3092\u793a\u3059\u52b9\u679c\u7684\u306a\u6307\u6a19\u3068\u306a\u308a\u3001HubSpot\u3068Indeed.com\u306e\u4e21\u65b9\u3067\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002NPS\u306b\u99b4\u67d3\u307f\u306e\u306a\u3044\u65b9\u306e\u305f\u3081\u306b\u8aac\u660e\u3059\u308b\u3068\u3001\u305d\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u60aa\u3044\u8a55\u4fa1\uff080\uff5e6\u306f\u4e2d\u50b7\u8005\u306b\u5206\u985e\u3055\u308c\u308b\uff09\u306b\u306f\u5927\u304d\u306a\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u4e0e\u3048\u3001\u5e73\u51e1\u306a\u8a55\u4fa1\uff087\uff5e8\u306f\u53d7\u52d5\u7684\u306b\u5206\u985e\u3055\u308c\u308b\uff09\u306b\u306f\u4f55\u3082\u4e0e\u3048\u305a\u3001\u9ad8\u3044\u8a55\u4fa1\uff089\uff5e10\u306f\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u306b\u5206\u985e\u3055\u308c\u308b\uff09\u306e\u307f\u5831\u308f\u308c\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/invoice\/wp-content\/uploads\/2020\/10\/net-promoter-score.png\" alt=\"\" class=\"wp-image-1853\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.wootric.com\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>Source: Wootric<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>\u4f55\u304c\u300c\u826f\u3044\u300dNPS\u3092\u8868\u3059\u304b\u306f\u696d\u754c\u3084\u88fd\u54c1\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u81ea\u793e\u306eNPS\u3092\u8ffd\u8de1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4e3b\u8981\u306a\u7af6\u5408\u4ed6\u793e\u3092\u8ffd\u8de1\u3057\u3001\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306e\u8abf\u67fb\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5148\u306b\u8ff0\u3079\u305f\u3088\u3046\u306b\u89e3\u7d04\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308a\u3001<a href=\"https:\/\/www.inc.com\/dana-severson\/why-the-godfather-of-saas-admitted-he-was-wrong-about-net-promoter.html\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.inc.com\/dana-severson\/why-the-godfather-of-saas-admitted-he-was-wrong-about-net-promoter.html\">NPS\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u304c\u96e2\u8131\u306e\u30ea\u30b9\u30af\u306e\u3042\u308b\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308b\u6307\u6a19<\/a>\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u5272\u5f15\u30d7\u30ed\u30bb\u30b9\u3092\u4f5c\u6210\u3059\u308b<\/span><\/h2>\n\n\n\n<p>\u5272\u5f15\u306fSaaS\u696d\u754c\u3067\u306f\u5927\u304d\u306a\u8ab2\u984c\u3068\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3070\u305d\u308c\u306f\u6587\u5b57\u901a\u308a\u3001\u53ce\u76ca\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u5316\u3057\u305f\u308a\u3001\u640d\u5bb3\u3092\u4e0e\u3048\u305f\u308a\u3059\u308b\u6700\u3082\u8fc5\u901f\u304b\u3064\u7c21\u5358\u306a\u65b9\u6cd5\u306e\u4e00\u3064\u3060\u304b\u3089\u3067\u3059\u3002\u5272\u5f15\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u6307\u91dd\u3068\u306a\u308b\u539f\u5247\u3068\u30d7\u30ed\u30bb\u30b9\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u624b\u59cb\u3081\u306b\u3001\u3042\u306a\u305f\u306f\u6a5f\u80fd\u3084\u7279\u5fb4\u3067\u306f\u306a\u304f\u3001\u5e38\u306b\u88fd\u54c1\u304c\u751f\u307f\u51fa\u3059\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066\u8ca9\u58f2\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u4ea4\u6e09\u306e\u5834\u306b\u51fa\u304f\u308f\u3057\u305f\u5834\u5408\u306f\u3001\u300c<a href=\"https:\/\/www.saleshacker.com\/givesgets-negotiation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ae\u30d6\u30fb\u30c8\u30a5\u30fb\u30b2\u30c3\u30c8<\/a>\u300d\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3068\u308a\u3001\u5272\u5f15\u306e\u898b\u8fd4\u308a\u3068\u3057\u3066\u3001\u3088\u308a\u5927\u304d\u306a\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\uff08\u3088\u308a\u591a\u304f\u306e\u88fd\u54c1\u3001\u8907\u6570\u5e74\u5951\u7d04\u3001\u524d\u6255\u3044\uff09\u3092\u8981\u6c42\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u8ab0\u304c\u3069\u306e\u30ec\u30d9\u30eb\u306e\u5272\u5f15\u3092\u627f\u8a8d\u3067\u304d\u308b\u304b\u306b\u3064\u3044\u3066\u3082\u3001\u3042\u3089\u304b\u3058\u3081\u5236\u9650\u3092\u8a2d\u3051\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306f5\uff05\u3001\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f10\uff05\u3001\u30bb\u30fc\u30eb\u30b9\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306f10\uff05\u4ee5\u4e0a\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u539f\u5247\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u4ea4\u6e09\u306b\u5165\u308b\u969b\u306b\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u5f93\u3046\u3079\u304d\u30d7\u30ed\u30bb\u30b9\u3082\u5fc5\u8981\u3067\u3059\u3002\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306f\u53d6\u5f15\u306e\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u5024\u5f15\u304d\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>HubSpot\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u5272\u5f15\u30d7\u30ed\u30bb\u30b9\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u55b6\u696d\u62c5\u5f53\u8005\u306f\u898b\u8fbc\u307f\u5ba2\u306b\u3001\u5272\u5f15\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3046\u524d\u306b\u6700\u521d\u306e4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u5b8c\u4e86\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3092\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ol>\n<li>\u898b\u8fbc\u307f\u5ba2\u306f\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u4eca\u3059\u3050\u89e3\u6c7a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u306b\u540c\u610f\u3059\u308b<\/li>\n\n\n\n<li>\u898b\u8fbc\u307f\u5ba2\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3067\u306f\u306a\u304f\u3001HubSpot\u304c\u81ea\u793e\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306b\u540c\u610f\u3059\u308b<\/li>\n\n\n\n<li>\u898b\u8fbc\u307f\u5ba2\u306f\u3001\u5e0c\u671b\u3059\u308b\u958b\u59cb\u65e5\u3068\u8abf\u9054\u30d7\u30ed\u30bb\u30b9\u3092\u5171\u6709\u3059\u308b<\/li>\n\n\n\n<li>\u4e3b\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u8005\u306f\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u90e8\u3067\u3042\u308b<\/li>\n\n\n\n<li>\u5272\u5f15\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3067\u304d\u308b\u306e\u306f\u3001\u4eca\u3060\u3051\u3067\u3042\u308b<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-2\">\u6295\u8cc7\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6301\u3064<\/span><\/h2>\n\n\n\n<p>\u4eca\u5f8c12\u30f6\u6708\u3067\u3001\u65b0\u3057\u3044\u88fd\u54c1\u30e9\u30a4\u30f3\u3092\u69cb\u7bc9\u3057\u305f\u308a\u3001\u6700\u521d\u306e\u56fd\u969b\u30aa\u30d5\u30a3\u30b9\u3092\u958b\u8a2d\u3057\u305f\u308a\u3001\u7af6\u5408\u4ed6\u793e\u3092\u8cb7\u53ce\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u4f55\u3092\u3001\u3044\u3064\u3001\u3069\u3053\u306b\u8ced\u3051\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3042\u306a\u305f\u304c\u4eca\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u7684\u306b\u3082\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6295\u8cc7\u306e\u6307\u91dd\u3068\u306a\u308b\u30b7\u30b9\u30c6\u30e0\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u304cHubSpot\u306b\u5728\u7c4d\u3057\u3066\u3044\u308b\u9593\u3001\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u65b9\u6cd5\u3068\u3057\u3066\u76ee\u7acb\u3063\u3066\u3044\u305f2\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>1\u3064\u76ee\u306f\u3001<a href=\"http:\/\/www.markwilson.co.uk\/blog\/2011\/08\/the-theory-of-disruptive-innovation-from-the-innovators-dilemma.htm\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"http:\/\/www.markwilson.co.uk\/blog\/2011\/08\/the-theory-of-disruptive-innovation-from-the-innovators-dilemma.htm\">S\u5b57\u30ab\u30fc\u30d6<\/a>\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u88fd\u54c1\u3001\u5e02\u5834\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u6210\u9577\u3001\u6210\u719f\u3001\u8870\u9000\u3068\u3044\u3046\u4e88\u6e2c\u53ef\u80fd\u306a\u30b5\u30a4\u30af\u30eb\u3092\u305f\u3069\u3063\u3066\u3044\u307e\u3059\uff08\u30d1\u30bf\u30fc\u30f3\u304c\u300cS\u300d\u306e\u3088\u3046\u306b\u898b\u3048\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u305d\u306e\u540d\u306e\u7531\u6765\u306b\u306a\u3063\u3066\u3044\u307e\u3059\uff09\u3002\u6210\u9577\u306e\u671f\u9593\u306e\u5f8c\u3067\u3001\u4fa1\u683c\u7af6\u4e89\u304c\u767a\u751f\u3059\u308b\u306b\u3064\u308c\u3066\u6210\u719f\u304c\u59cb\u307e\u308a\u3001\u6700\u3082\u9b45\u529b\u7684\u306a\u9867\u5ba2\u304c\u7372\u5f97\u3055\u308c\u3001\u30d3\u30b8\u30cd\u30b9\u306f\u53ce\u7a6b\u9013\u6e1b\u306e\u6cd5\u5247\u3092\u76ee\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8ab2\u984c\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306b\u3001\u512a\u308c\u305f\u4f01\u696d\u306f\u3001\u7d99\u7d9a\u7684\u306b\u9769\u65b0\u3057\u3001\u65e2\u5b58\u306e\u88fd\u54c1\u306e\u6210\u719f\u3068\u8870\u9000\u3092\u76f8\u6bba\u3059\u308b\u305f\u3081\u306e\u65b0\u3057\u3044\u88fd\u54c1\u3092\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306e\u6559\u8a13\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3092S\u5b57\u30ab\u30fc\u30d6\u306e\u89b3\u70b9\u304b\u3089\u6349\u3048\u3001\u6b21\u306e\u5927\u304d\u306a\u30d2\u30c3\u30c8\u3078\u306e\u6295\u8cc7\u3092\u78ba\u5b9f\u306b\u884c\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/invoice\/wp-content\/uploads\/2020\/10\/s-curves.png\" alt=\"\" class=\"wp-image-1852\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.accenture.com\/_acnmedia\/Accenture\/Conversion-Assets\/DotCom\/Documents\/Global\/PDF\/Dualpub_23\/Accenture-Jumping-S-Curve-POV.pdf\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>Source: Accenture<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>2\u3064\u76ee\u306e\u30e2\u30c7\u30eb\u306f\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u304c\u958b\u767a\u3057\u305f<a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/enduring-ideas-the-three-horizons-of-growth\" title=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/enduring-ideas-the-three-horizons-of-growth\" target=\"_blank\" rel=\"noreferrer noopener\">Horizons Framework<\/a>\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u77ed\u671f\u3001\u4e2d\u671f\u3001\u304a\u3088\u3073\u9577\u671f\u306e\u6210\u9577\u6a5f\u4f1a\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u92ed\u3044\u76ee\u306f\u3001\u8996\u899a\u7684\u306b\u306fS\u5b57\u30ab\u30fc\u30d6\u306e\u56f3\u8868\u3068\u3044\u304f\u3064\u304b\u306e\u985e\u4f3c\u70b9\u304c\u6709\u308b\u3053\u3068\u306b\u6c17\u4ed8\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>Horizons Framework\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u52b9\u679c\u7684\u306b\u5206\u985e\u3059\u308b\u65b9\u6cd5\u3067\u3001\u4e88\u7b97\u3001\u4eba\u54e1\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u5272\u308a\u5f53\u3066\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u306f\u3001\u30db\u30e9\u30a4\u30be\u30f31\u3001\u30db\u30e9\u30a4\u30be\u30f32\u3001\u30db\u30e9\u30a4\u30be\u30f33\u306e\u3044\u305a\u308c\u304b\u306b\u5206\u985e\u3057\u3066\u3044\u304f\u4f5c\u696d\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30db\u30e9\u30a4\u30be\u30f31\u306f\u3001\u4f1a\u793e\u3067\u5bb9\u6613\u306b\u8b58\u5225\u3067\u304d\u308b\u30b3\u30a2\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u305d\u3057\u3066\u6700\u5927\u306e\u5229\u76ca\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30db\u30e9\u30a4\u30be\u30f32\u3067\u306f\u3001\u65b0\u88fd\u54c1\u3084\u8cb7\u53ce\u306a\u3069\u3001\u5c06\u6765\u7684\u306b\u5927\u304d\u306a\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u306f\u3042\u308b\u304c\u3001\u591a\u984d\u306e\u6295\u8cc7\u3082\u5fc5\u8981\u3068\u3059\u308b\u3082\u306e\u3092\u5206\u985e\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30db\u30e9\u30a4\u30be\u30f33\u306b\u306f\u3001\u5c06\u6765\u7684\u306b\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u3001\u6210\u9577\u306e\u305f\u3081\u306e\u30a2\u30a4\u30c7\u30a2\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7814\u7a76\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3001\u30d1\u30a4\u30ed\u30c3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u4ed6\u306e\u4e8b\u696d\u3078\u306e\u6295\u8cc7\u306a\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/invoice\/wp-content\/uploads\/2020\/10\/horizons-framework-1024x592.png\" alt=\"\" class=\"wp-image-1851\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/enduring-ideas-the-three-horizons-of-growth\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>Source: McKinsey<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>\u3053\u3053\u3067\u91cd\u8981\u306a\u70b9\u306f\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u5c06\u6765\u306e\u6210\u9577\u6a5f\u4f1a\u3092\u5206\u985e\u3057\u3066\u6295\u8cc7\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6301\u3064\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"CAC\">\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u306e\u63d0\u4f9b\u3067CAC\u3092\u6e1b\u3089\u3059<\/span><\/h2>\n\n\n\n<p>\u307b\u3068\u3093\u3069\u306eSaaS\u4f01\u696d\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eLTV\u3092\u9ad8\u3081\u3001CAC\u3092\u5358\u7d14\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u304c\u3001CAC\u3092\u524a\u6e1b\u3059\u308b\u305f\u3081\u306b\u65e2\u5b58\u306e\u5e02\u5834\u958b\u62d3\u6226\u7565\u3092\u6df7\u4e71\u3055\u305b\u308b\u3053\u3068\u3092\u6050\u308c\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>HubSpot\u306f\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u88fd\u54c1\u3092S\u5b57\u30ab\u30fc\u30d6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u5f53\u3066\u306f\u3081\u3001\u6210\u719f\u671f\u306b\u5165\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306f\u4eca\u3067\u3082\u540c\u793e\u306e\u6700\u5927\u306e\u30d2\u30c3\u30c8\u5546\u54c1\u3067\u3042\u308a\u3001\u6700\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u304c\u3001CAC\u306e\u9ad8\u3044\u30cf\u30a4\u30bf\u30c3\u30c1\u30bb\u30fc\u30eb\u30b9\u3067\u3042\u308a\u3001\u7af6\u5408\u4ed6\u793e\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002CAC\u3092\u4e0b\u3052\u306a\u304c\u3089\u5225\u306e\u30d3\u30b8\u30cd\u30b9\u30e9\u30a4\u30f3\u3092\u4f5c\u308b\u305f\u3081\u306b\u3001HubSpot\u306f\u30bb\u30fc\u30eb\u30b9\u3001CRM\u3001\u305d\u3057\u3066\u6700\u8fd1\u3067\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30c4\u30fc\u30eb\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bb\u30fc\u30eb\u30b9\u3001CRM\u30c4\u30fc\u30eb\uff08\u4e0b\u306e\u753b\u50cf\u53c2\u7167\uff09\u306b\u306f\u3001\u7121\u6599\u306e\u30e9\u30a4\u30c8\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<br>\u4eba\u3005\u306f\u30e9\u30a4\u30c8\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3057\u3001\u305d\u306e\u4fa1\u5024\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u6709\u6599\u7248\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/invoice\/wp-content\/uploads\/2020\/10\/hubspot-freemium-products.png\" alt=\"\" class=\"wp-image-1850\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.hubspot.com\/pricing\/crm\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>Source: HubSpot<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>\u3053\u306e\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u6226\u7565\u306e\u512a\u308c\u305f\u70b9\u306f\u3001HubSpot\u304c\u7121\u6599\u306e\u88fd\u54c1\u3092\u4f7f\u3063\u3066\u5927\u91cf\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u3046\u3061\u306e\u4f55\uff05\u304b\u3092\u5f8c\u65e5\u3001\u6709\u6599\u306e\u9867\u5ba2\u306b\u8ee2\u63db\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001HubSpot\u304c\uff08\u4ed6\u306e\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u3068\u6bd4\u8f03\u3057\u3066\uff09\u306f\u308b\u304b\u306b\u4f4e\u3044CAC\u3067\u9ad8\u5ea6\u306a\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u65b0\u3057\u3044\u30bd\u30fc\u30b9\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u3068\u3001\u3044\u304f\u3064\u304b\u306e\u7406\u7531\u3067CAC\u304c\u4f4e\u4e0b\u3057\u307e\u3059\u3002\u307e\u305a\u3001\u30d5\u30ea\u30fc\u306e\u88fd\u54c1\u306f\u958b\u767a\u6642\u9593\u3068\u7d99\u7d9a\u7684\u306a\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u6f5c\u5728\u7684\u306a\u30ea\u30fc\u30c1\u306f\u5e83\u5927\u3067\u3042\u308a\u3001\u88fd\u54c1\u306f\u4ed6\u306e\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u3088\u308a\u3082\u62e1\u5f35\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4e88\u6e2c\u306f\u56f0\u96e3\u3067\u3059\u3002\u6b21\u306b\u3001\u7121\u6599\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u55b6\u696d\u62c5\u5f53\u8005\u3068\u8a71\u3055\u305a\u306b\u30bf\u30c3\u30c1\u30ec\u30b9\u3067\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3057\u305f\u3044\u3053\u3068\u304c\u591a\u304f\u3001\u8ab0\u304b\u3068\u8a71\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u901a\u5e38\u306e\u8ca9\u58f2\u3088\u308a\u3082\u55b6\u696d\u62c5\u5f53\u8005\u3068\u306e\u3084\u308a\u3068\u308a\u304c\u5c11\u306a\u304f\u3066\u6e08\u307f\u307e\u3059\u3002\u3053\u306e\u3069\u3061\u3089\u3082CAC\u3068\u8ca9\u58f2\u6642\u9593\u3092\u77ed\u7e2e\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-3\">\u7d4c\u9a13\u3067\u306f\u306a\u304f\u3001\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u3066\u96c7\u3046<\/span><\/h2>\n\n\n\n<p>\u7a81\u304d\u8a70\u3081\u308c\u3070\u3001\u307b\u3068\u3093\u3069\u306e\u554f\u984c\u306f\u4eba\u9593\u306e\u554f\u984c\u3067\u3059\u3002\u3064\u307e\u308a\u96c7\u7528\u306e\u9762\u3067\u591a\u304f\u306e\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u6025\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u308bSaaS\u4f01\u696d\u304c\u72af\u3057\u3046\u308b\u6700\u5927\u306e\u30df\u30b9\u306e\u4e00\u3064\u306f\u3001\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u305f\u63a1\u7528\u3067\u306f\u306a\u304f\u3001<a href=\"http:\/\/themarketingstudent.com\/jason-lemkin-lessons\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"http:\/\/themarketingstudent.com\/jason-lemkin-lessons\/\">\u7d4c\u9a13\u3092\u91cd\u8996\u3057\u305f\u63a1\u7528\u3092\u884c\u3063\u3066\u3057\u307e\u3046<\/a>\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u8cc7\u91d1\u8abf\u9054\u3092\u7d42\u3048\u305f\u3070\u304b\u308a\u306e100\u4eba\u898f\u6a21\u306e\u4f1a\u793e\u304c\u3001\u30d5\u30a9\u30fc\u30c1\u30e5\u30f3500\u4f01\u696d\u306e\u55b6\u696d\u62c5\u5f53\u526f\u793e\u9577\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u52b9\u679c\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u73fe\u5728\u306e\u30d5\u30a7\u30fc\u30ba\u306e\u4ed5\u4e8b\u3092\u3059\u308b\u80fd\u529b\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u63a1\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u30d5\u30a9\u30fc\u30c1\u30e5\u30f3500\u4f01\u696d\u306e\u55b6\u696d\u62c5\u5f53\u526f\u793e\u9577\u304c100\u4eba\u898f\u6a21\u306e\u4f01\u696d\u3067\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044\u3067\u3057\u3087\u3046\u3002\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u6210\u9577\u30b9\u30c6\u30fc\u30b8\u306b\u9069\u3057\u305f\u4eba\u6750\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306f\u3001\u4e0a\u5834SaaS\u4f01\u696d\u3067\u50cd\u3044\u3066\u3044\u305f\u3068\u3044\u3046\u4e8b\u5b9f\u3067\u306f\u306a\u304f\u3001\u77ed\u671f\u7684\u304a\u3088\u3073\u4e2d\u671f\u7684\u306b\u5b9f\u884c\u3059\u308b\u80fd\u529b\u306b\u57fa\u3065\u3044\u305f\u63a1\u7528\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-4\">\u904e\u98df\u3092\u907f\u3051\u308b - \u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u3088\u308a\u5c11\u306a\u3044\u3053\u3068\u3092\u884c\u3046<\/span><\/h2>\n\n\n\n<p>HubSpot\u793e\u306eCEO\u30d6\u30e9\u30a4\u30a2\u30f3\u30fb\u30cf\u30ea\u30ac\u30f3\u6c0f\u306f\u3001\u300c<a href=\"https:\/\/thinkgrowth.org\/scale-up-leadership-lessons-i-ve-learned-over-9-years-as-hubspot-s-ceo-39521f5b7567\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/thinkgrowth.org\/scale-up-leadership-lessons-i-ve-learned-over-9-years-as-hubspot-s-ceo-39521f5b7567\">\u4f01\u696d\u306f\u98e2\u9913\u3088\u308a\u3082\u6d88\u5316\u4e0d\u826f\u3067\u6b7b\u306c\u53ef\u80fd\u6027\u306e\u65b9\u304c\u9ad8\u3044<\/a>\u300d\u3068\u5f93\u696d\u54e1\u306b\u3088\u304f\u6ce8\u610f\u3092\u4fc3\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u30cf\u30ea\u30ac\u30f3\u6c0f\u304c\u8a00\u3044\u305f\u304b\u3063\u305f\u306e\u306f\u3001SaaS\u4f01\u696d\u304c\u6210\u9577\u3059\u308b\u3068\u3001\u3088\u308a\u591a\u304f\u306e\u3053\u3068\u3092\u3057\u305f\u3044\u3068\u3044\u3046\u8a98\u60d1\u306b\u99c6\u3089\u308c\u307e\u3059\u304c\u3001\u6226\u7565\u7684\u3067\u306a\u3051\u308c\u3070\u3001\u6210\u9577\u304c\u9045\u304f\u306a\u308a\u3001\u80a5\u5927\u5316\u3057\u3001\u96c6\u4e2d\u529b\u3092\u5931\u3046\u30ea\u30b9\u30af\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p><a href=\"http:\/\/davidcummings.org\/2016\/01\/10\/mspot-strategy-document-for-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"http:\/\/davidcummings.org\/2016\/01\/10\/mspot-strategy-document-for-startups\/\">HubSpot\u306fMSPOT\u3068\u547c\u3070\u308c\u308b\u6587\u66f8\u3067\u76ee\u6a19\u3092\u4f1d\u3048\u3066<\/a>\u304a\u308a\u3001\u3053\u308c\u306f\u4f1a\u793e\u306ewiki\u3067\u516c\u958b\u3055\u308c\u3001\u8ab0\u3082\u304c\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u6226\u7565\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3001\u7701\u7565\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>Mission\uff1a\u30df\u30c3\u30b7\u30e7\u30f3 \u3081\u3063\u305f\u306b\u5909\u66f4\u3055\u308c\u306a\u3044<\/li>\n\n\n\n<li>Strategy\uff1a\u6226\u7565 \u6bce\u5e74\u5909\u66f4\u3055\u308c\u308b<\/li>\n\n\n\n<li>Projects\uff1a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8 \u5e74\u306b4\u3064\u304b5\u3064\u306e\u5927\u304d\u306a\u3053\u3068\u306b\u53d6\u308a\u7d44\u3080<\/li>\n\n\n\n<li>Omissions\uff1a\u7701\u7565 \u8cc7\u91d1\u63d0\u4f9b\u3057\u306a\u3044\u3053\u3068\u306b\u6c7a\u3081\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8<\/li>\n\n\n\n<li>Tracking\uff1a\u8ffd\u8de1 \u9806\u8abf\u306b\u9032\u3093\u3067\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u898b\u308b\u3079\u304d\u6570\u5024<\/li>\n<\/ul>\n\n\n\n<p>\u30cf\u30ea\u30ac\u30f3\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u4ed8\u3051\u52a0\u3048\u3066\u3044\u307e\u3059\u3002\u300c\u3053\u306e\u6587\u66f8\u306e\u4e2d\u3067\u6700\u3082\u91cd\u8981\u306a\u90e8\u5206\u306f\u3001\u304a\u305d\u3089\u304f \"\u7701\u7565 \"\u306e\u90e8\u5206\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u306f\u4eca\u5e74\u8cc7\u91d1\u3092\u63d0\u4f9b\u3057\u306a\u3044\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u7d44\u7e54\u304c\u79c1\u306e\u98df\u6b32\u3092\u5236\u9650\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3042\u308a\u3001\u79c1\u305f\u3061\u306b\u904e\u5270\u306a\u8cc7\u91d1\u3092\u4f9b\u7d66\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002\u300d\u3053\u3053\u3067\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u4eca\u5e74\u306e\u6226\u7565\u3068\u3001\u305d\u308c\u306b\u52a0\u3048\u3066\u3001\u610f\u56f3\u7684\u306b\u884c\u308f\u306a\u3044\u53d6\u308a\u7d44\u307f\u3092\u660e\u8a18\u3057\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u6587\u66f8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u306f\u3001\u30a2\u30e9\u30a4\u30e1\u30f3\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306f\u79c1\u304cSaaS\u696d\u754c\u3067\u306e\u7d4c\u9a13\u304b\u3089\u5b66\u3093\u3060\u30eb\u30fc\u30eb\u3067\u3059\u3002HubSpot\u3082Indeed.com\u3082\u3001\u751f\u304d\u6b8b\u3063\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u306e\u671f\u9593\u4e2d\u306b\u7e41\u6804\u3057\u3001\u8a18\u9332\u7684\u306a\u6210\u9577\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u7686\u3055\u3093\u304cSaaS\u30d3\u30b8\u30cd\u30b9\u3092\u30ea\u30fc\u30c9\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u30eb\u30fc\u30eb\u3001\u539f\u5247\u3001\u539f\u5247\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u305c\u3072\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u795e\u8a71\u3092\u6255\u62ed\u3057\u3001\u826f\u3044\u3082\u306e\u3068\u306f\u4f55\u304b\u3092\u5b9a\u7fa9\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u79c1\u306f\u3001SaaS\u696d\u754c\u306b\u306f\u307e\u3060\u6700\u9ad8\u306e\u3082\u306e\u304c\u3042\u308b\u3068\u4fe1\u3058\u3066\u304a\u308a\u3001\u7b2c2\u5e55\u4ee5\u964d\u306e\u5c55\u958b\u306b\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<section class=\"article-info mb-4\">\u672c\u8a18\u4e8b\u306f\u300c<a href=\"https:\/\/www.ben-cotton.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">Sales Enablement, SaaS &amp; Growth Blog<\/a>\u300d\u306b\u63b2\u8f09\u3055\u308c\u305f\u8a18\u4e8b\u3092\u8457\u8005\u306e\u627f\u8afe\u3092\u5f97\u3066\u7ffb\u8a33\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/section>\n","protected":false},"excerpt":{"rendered":"\u3053\u3093\u306b\u3061\u306f\u3002\u300c\u30af\u30ed\u30b8\u30ab\u8acb\u6c42\u7ba1\u7406\u300d\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u82b1\u7530\u3067\u3059\u3002 \u5143\u8a18\u4e8b\uff1aRules to Run Your SaaS Business By\u8457\u8005\uff1aBen Cotton SaaS\uff08Software as a Servi [&hellip;]","protected":false},"author":8,"featured_media":1626,"template":"","tags":[26,27],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1625"}],"collection":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":2,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1625\/revisions"}],"predecessor-version":[{"id":9151,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1625\/revisions\/9151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media\/1626"}],"wp:attachment":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media?parent=1625"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/tags?post=1625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}