{"id":1491,"date":"2020-09-28T17:16:10","date_gmt":"2020-09-28T08:16:10","guid":{"rendered":"https:\/\/kimera.jp\/?post_type=blog&#038;p=1491"},"modified":"2023-06-06T16:09:20","modified_gmt":"2023-06-06T07:09:20","slug":"%e3%82%b5%e3%83%96%e3%82%b9%e3%82%af%e3%83%aa%e3%83%97%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%ae%e3%82%a2%e3%83%83%e3%83%97%e3%82%bb%e3%83%ab%e3%81%a8%e3%82%af%e3%83%ad","status":"publish","type":"blog","link":"https:\/\/kurojica.com\/invoice\/blog\/1491\/","title":{"rendered":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell-main-1024x538.png\" alt=\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\" class=\"wp-image-1492\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell-main-1024x538.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell-main-300x158.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell-main-768x403.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell-main.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3053\u3093\u306b\u3061\u306f\u3002<a href=\"\/invoice\/\" rel=\"noreferrer noopener\">\u300c\u30af\u30ed\u30b8\u30ab\u8acb\u6c42\u7ba1\u7406\u300d<\/a>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u82b1\u7530\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3082\u30af\u30ed\u30b9\u30bb\u30eb\u3082\u3001\u3088\u308a\u9ad8\u54c1\u8cea\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b\u3001\u7d4c\u55b6\u8cc7\u6e90\u306e\u8ffd\u52a0\u6295\u5165\u306b\u3088\u308b\u65b0\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u30fb\u65b0\u6a5f\u80fd\u306e\u5411\u4e0a\u306b\u3088\u308b\u8ffd\u52a0\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306b\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u5e74\u9593\u5951\u7d04\u91d1\u984d\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u9867\u5ba2\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b<\/a><\/li><li><a href=\"#i-2\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/a><ul><li><a href=\"#i-3\">\u6295\u8cc7\u53ce\u76ca\u306e\u52b9\u7387\u304c\u826f\u3044<\/a><\/li><li><a href=\"#i-4\">\u53ce\u76ca\u6027\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u56de\u53ce\u671f\u9593\u3082\u6539\u5584\u3059\u308b<\/a><\/li><li><a href=\"#i-5\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-6\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u9867\u5ba2\u3078\u7d39\u4ecb\u3059\u308b\u624b\u6cd5\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u6210\u529f\u7387<\/a><ul><li><a href=\"#i-7\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\uff08\u6210\u679c\u306e\u9054\u6210\u7387\uff09<\/a><\/li><li><a href=\"#Google_Ads_AdWords\">Google Ads \uff08AdWords\uff09\u306e\u5834\u5408<\/a><\/li><li><a href=\"#i-8\">\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u5834\u5408<\/a><\/li><li><a href=\"#i-9\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb<\/a><ul><li><a href=\"#i-10\">\u53c2\u8003\u8cc7\u6599<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u9867\u5ba2\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b<\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u306b\u7d99\u7d9a\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u306e\u6210\u9577\u3068\u3068\u3082\u306b\u3001\u4e0a\u4f4d\u6a5f\u80fd\u3078\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u4fc3\u3059\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u5225\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u8ffd\u52a0\u3067\u5951\u7d04\u3057\u3066\u3082\u3089\u3046\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3068\u540c\u69d8\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u306f\u307e\u305f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3068\u5171\u306b\u3001\u5b9f\u306f\u65b0\u898f\u9867\u5ba2\u306b\u5411\u3051\u305f\u30b5\u30fc\u30d3\u30b9\u63d0\u6848\u306e\u6a5f\u4f1a\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u3088\u308a\u9ad8\u54c1\u8cea\u3068\u6a5f\u80fd\u6027\u306e\u3042\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u65b0\u898f\u9867\u5ba2\u306e\u30b5\u30fc\u30d3\u30b9\u9078\u629e\u80a2\u304c\u5897\u3048\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3053\u308c\u3089\u306e\u55b6\u696d\u65bd\u7b56\u3092\u9867\u5ba2\u306b\u3088\u308a\u3088\u304f\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u9867\u5ba2\u304c\u671b\u3093\u3067\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u3044\u304b\u306b\u9867\u5ba2\u306b\u6c17\u3065\u3044\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u65bd\u7b56\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell-1024x1024.png\" alt=\"\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u9867\u5ba2\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\" class=\"wp-image-1493\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell-1024x1024.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell-300x300.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell-150x150.png 150w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell-768x768.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/subscriptions_up-sell_cross-sell.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-2\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>\u6b21\u306b\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-3\">\u6295\u8cc7\u53ce\u76ca\u306e\u52b9\u7387\u304c\u826f\u3044<\/span><\/h3>\n\n\n\n<p>\u65e2\u5b58\u9867\u5ba2\u3068\u306f\u53d6\u5f15\u3092\u901a\u3058\u3066\u4fe1\u983c\u95a2\u4fc2\u304c\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u65b0\u305f\u306a\u30b5\u30fc\u30d3\u30b9\u3084\u3088\u308a\u53ce\u76ca\u6027\u306e\u3042\u308b\u9ad8\u54c1\u8cea\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u6a5f\u4f1a\u306b\u6075\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Pacific Crest\u306b\u3088\u308b2016\u5e74SaaS\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30671\u30c9\u30eb\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306eCAC\uff08Customer acquisition cost\uff1a\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u306e\u308f\u305a\u304b24%\u306b\u904e\u304e\u306a\u3044\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-4\">\u53ce\u76ca\u6027\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u56de\u53ce\u671f\u9593\u3082\u6539\u5584\u3059\u308b<\/span><\/h3>\n\n\n\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u65bd\u7b56\u304c\u6210\u529f\u3057\u53ce\u76ca\u57fa\u76e4\u304c\u62e1\u5927\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3084\u6a5f\u80fd\u6539\u5584\u306e\u6295\u8cc7\u30b3\u30b9\u30c8\u306e\u56de\u53ce\u671f\u9593\u304c\u65e9\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-5\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08Life Time Value\uff09\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u3082\u305f\u3089\u3055\u308c\u308b\u751f\u6daf\u306e\u7dcf\u53ce\u76ca\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u65bd\u7b56\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u3088\u308a\u30b0\u30ec\u30fc\u30c9\u306e\u9ad8\u3044\u8ab2\u91d1\u4f53\u7cfb\u3078\u79fb\u884c\u3059\u308b\u3053\u3068\u3067\u5f93\u524d\u306e\u8ab2\u91d1\u4f53\u7cfb\u3088\u308a\u3082\u3055\u3089\u306b\u5927\u304d\u306a\u53ce\u76ca\u304c\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-6\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u9867\u5ba2\u3078\u7d39\u4ecb\u3059\u308b\u624b\u6cd5\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u6210\u529f\u7387<\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u3078\u3069\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u304b\u3001\u307e\u305a\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u52d5\u5411\u7b49\u3092\u5206\u6790\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u305d\u3057\u3066\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u63d0\u6848\u3059\u308b\u305f\u3081\u306e\u9069\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u304a\u8a66\u3057\u671f\u9593\u306e\u5834\u5408\u306b\u306f\u305d\u306e\u7d42\u4e86\u524d\u306b\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u59cb\u3081\u3066\u53d7\u3051\u305f\u9867\u5ba2\u306b\u306f\u30b5\u30fc\u30d3\u30b9\u958b\u59cb\u306e\u76f4\u5f8c\u7b49\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u9867\u5ba2\u306b\u7d39\u4ecb\u3059\u308b\u624b\u6cd5\u3068\u3057\u30662\u3064\u306b\u5927\u5225\u3057\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u300d\u578b\u306f\u3001\u691c\u7d22\u30b5\u30a4\u30c8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5e83\u544a\u3001\u81ea\u793eWEB\u30b5\u30a4\u30c8\u3067\u306e\u544a\u77e5\u3001\u30a2\u30d7\u30ea\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306a\u3069\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u7d4c\u7531\u3057\u305f\u624b\u6cd5\u3067\u4e3b\u306b\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u30aa\u30d5\u30e9\u30a4\u30f3\u300d\u578b\u306f\u3001\u4e3b\u306b\u7d19\u5a92\u4f53\u306b\u3088\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3001\u30ab\u30bf\u30ed\u30b0\u3001\u30c1\u30e9\u30b7\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30bb\u30f3\u30bf\u30fc\u306b\u3088\u308b\u96fb\u8a71\u52e7\u8a98\u7b49\u3067\u4e3b\u306b\u4e00\u5b9a\u7bc4\u56f2\u306e\u30a8\u30ea\u30a2\u3084\u4e0d\u7279\u5b9a\u30fb\u7279\u5b9a\u306e\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span 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class=\"wp-block-heading\"><span id=\"i-10\">\u53c2\u8003\u8cc7\u6599<\/span><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" target=\"_blank\" rel=\"noreferrer noopener\">Wordstream<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jdma.or.jp\/upload\/research\/20-2020-000016.pdf\" target=\"_blank\" rel=\"noreferrer 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