{"id":1456,"date":"2020-09-16T10:56:59","date_gmt":"2020-09-16T01:56:59","guid":{"rendered":"https:\/\/kimera.jp\/?post_type=blog&#038;p=1456"},"modified":"2023-06-06T14:03:35","modified_gmt":"2023-06-06T05:03:35","slug":"%e3%82%b5%e3%83%96%e3%82%b9%e3%82%af%e3%83%aa%e3%83%97%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%a8%e3%83%81%e3%83%a3%e3%83%bc%e3%83%b3%ef%bc%88churn%ef%bc%89","status":"publish","type":"blog","link":"https:\/\/kurojica.com\/invoice\/blog\/1456\/","title":{"rendered":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3068\u30c1\u30e3\u30fc\u30f3\uff08Churn\uff09"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions-main-1024x538.png\" alt=\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3068\u30c1\u30e3\u30fc\u30f3\uff08Churn\uff09\" class=\"wp-image-1458\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions-main-1024x538.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions-main-300x158.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions-main-768x403.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions-main.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3053\u3093\u306b\u3061\u306f\u3002<a href=\"\/invoice\/\" rel=\"noreferrer noopener\">\u300c\u30af\u30ed\u30b8\u30ab\u8acb\u6c42\u7ba1\u7406\u300d<\/a>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u82b1\u7530\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u4f01\u696d\u3068\u9867\u5ba2\u304c\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\uff08\u4f1a\u54e1\u5236\uff09\u306e\u95a2\u4fc2\u306b\u3042\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u306e\u7dad\u6301\u69cb\u7bc9\u3092\u76ee\u7684\u3068\u3057\u3066\u624b\u9803\u306a\u4fa1\u683c\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306f\u5fc5\u8981\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u308b\u5206\u3060\u3051\u6708\u5358\u4f4d\u3084\u5e74\u9593\u5951\u7d04\u3067\u6599\u91d1\u3092\u652f\u6255\u3046\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c1\u30e3\u30fc\u30f3\u3068\u306f\u300c\uff08\u4f1a\u54e1\u5236\u30b5\u30fc\u30d3\u30b9\u306e\uff09\u89e3\u7d04\u300d\u306e\u3053\u3068\u3067\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u7387\uff08\u89e3\u7d04\u7387\uff09\u306f\u696d\u754c\u3084\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u304c\u30011\u30f6\u6708\u9593\u30673\uff5e10\uff05\u7a0b\u5ea6\u304c\u5e73\u5747\u3068\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>Salesforce\u306e\u300cSaaS\u5275\u696d\u8005\u5411\u3051\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ac\u30a4\u30c9\u300d\u306b\u3088\u308c\u3070\u3001\u4e2d\u5c0f\u898f\u6a21\u4f01\u696d\u5411\u3051\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u6708\u9593\u30c1\u30e3\u30fc\u30f3\u7387\u30922%\u4ee5\u4e0b\u306b\u3001\u5927\u4f01\u696d\u5411\u3051\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u6708\u9593\u53ce\u76ca\u30d9\u30fc\u30b9\u30671%\u4ee5\u4e0b\u306e\u89e3\u7d04\u7387\u3092\u76ee\u6307\u3059\u5fc5\u8981\u304c\u3042\u308b\u3001\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u5165\u969c\u58c1\u304c\u4f4e\u3044\u696d\u754c\u3067\u306f\u5927\u304d\u306a\u5dee\u5225\u5316\u306f\u96e3\u3057\u304f\u3001\u76ee\u79fb\u308a\u3057\u3084\u3059\u3044\u9867\u5ba2\u3092\u3044\u304b\u306b\u3057\u3066\u7dad\u6301\u3057\u7d9a\u3051\u308b\u304b\u3001\u8a00\u3044\u63db\u3048\u308c\u3070\u30c1\u30e3\u30fc\u30f3\uff08\u89e3\u7d04\uff09\u3092\u6291\u5236\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u7d4c\u55b6\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30c1\u30e3\u30fc\u30f3\u7387\u3068\u306f<\/a><\/li><li><a href=\"#i-2\">\u30c1\u30e3\u30fc\u30f3\u7387\u3068\u640d\u76ca\u8a08\u7b97<\/a><\/li><li><a href=\"#Netflix\">\u30c1\u30e3\u30fc\u30f3\u7387\u306e\u5b9f\u4f8b\uff1aNetflix\u306e\u5834\u5408<\/a><\/li><li><a href=\"#i-3\">\u30c1\u30e3\u30fc\u30f3\u7387\u306e\u6539\u5584\u65b9\u6cd5<\/a><ul><li><a href=\"#i-4\">\u53c2\u8003\u8cc7\u6599<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u30c1\u30e3\u30fc\u30f3\u7387\u3068\u306f<\/span><\/h2>\n\n\n\n<p>\u30c1\u30e3\u30fc\u30f3\u7387\u306f\u73fe\u5728\u306e\u9867\u5ba2\u304c\u89e3\u7d04\u3057\u305f\u3053\u3068\u306b\u3088\u308b\u89e3\u7d04\u7387\u3067\u3001\u8a08\u7b97\u5f0f\u3067\u306f\u5206\u5b50\u306b\u89e3\u7d04\u6570\u3001\u5206\u6bcd\u306b\u9867\u5ba2\u7dcf\u6570\u3067\u8868\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions-1024x1024.png\" alt=\"\u30c1\u30e3\u30fc\u30f3\u7387\u306e\u8a08\u7b97\u65b9\u6cd5\" class=\"wp-image-1457\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions-1024x1024.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions-300x300.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions-150x150.png 150w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions-768x768.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/09\/churn_rate_subscriptions.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u9867\u5ba2\u30c1\u30e3\u30fc\u30f3\u7387\uff09\u3000\uff1d\u3000\u89e3\u7d04\u6570\u3000\u00f7\u3000\u9867\u5ba2\u7dcf\u6570<\/p>\n\n\n\n<p>\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3\u7387\uff09\u3000\uff1d\u3000\u89e3\u7d04\u9867\u5ba2\u306e\u60f3\u5b9a\u53ce\u76ca\u3000\u00f7\u3000\u89e3\u7d04\u524d\u306e\u60f3\u5b9a\u53ce\u76ca<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u30c1\u30e3\u30fc\u30f3\u7387\u306e\u8a08\u7b97\u306b\u3042\u305f\u308a\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3067\u306f\u30c1\u30e3\u30fc\u30f3\u7387\u304c\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u7559\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u8a08\u7b97<\/li>\n\n\n\n<li>\u65e2\u5b58\u9867\u5ba2\u6570\u306b\u5bfe\u3059\u308b\u65b0\u898f\u9867\u5ba2\u6570\u3068\u89e3\u7d04\u6570\u3068\u306e\u30d0\u30e9\u30f3\u30b9<br>\uff08\u4f8b\u3048\u30701000\u793e\u306e\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066100\u793e\u304c\u5951\u7d04\u3057\u3001\u3046\u30613\u793e\u304c\u89e3\u7d04\u3057\u305f\u5834\u5408\u30682000\u793e\u306e\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066100\u793e\u304c\u5951\u7d04\u3057\u3001\u3046\u30613\u793e\u304c\u89e3\u7d04\u3057\u305f\u5834\u5408\uff09<\/li>\n\n\n\n<li>\u6708\u5358\u4f4d\u3084\u5b63\u7bc0\u3054\u3068\u306b\u5951\u7d04\u3001\u89e3\u7d04\u304c\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u5834\u5408<br>\uff08\u4f8b\u3048\u3070\u65b0\u5165\u793e\u54e1\u5411\u3051\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6642\u671f\uff09<\/li>\n\n\n\n<li>\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u8a08\u7b97<\/li>\n\n\n\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb\u90e8\u5206\uff08\u65e2\u5b58\u9867\u5ba2\u5358\u4fa1\u306e\u5897\u52a0\u5206\uff09\u304c\u7b97\u5165\u3059\u308b\u3068\u3001\u5b9f\u614b\u3088\u308a\u3082\u30c1\u30e3\u30fc\u30f3\u7387\u304c\u6539\u5584\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-2\">\u30c1\u30e3\u30fc\u30f3\u7387\u3068\u640d\u76ca\u8a08\u7b97<\/span><\/h2>\n\n\n\n<p>Salesforce\u793e\u304c\u300cSaaS\u5275\u696d\u8005\u5411\u3051\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ac\u30a4\u30c9\u300d\u3067\u8aac\u660e\u3057\u3066\u3044\u308b\u640d\u76ca\u8a08\u7b97\u66f8\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u7d99\u7d9a\u3092\u524d\u63d0\u3068\u3057\u305f\u300c\u5e74\u9593\u7d4c\u5e38\u5229\u76ca\uff08\u89e3\u7d04\u6570\u3092\u8003\u616e\u3057\u306a\u3044\u5834\u5408\u306e\u7dcf\u53ce\u76ca\uff09\u300d\u304b\u3089\u300c\u30c1\u30e3\u30fc\u30f3\uff08\u89e3\u7d04\u6570\u306b\u5fdc\u3058\u305f\u9038\u5931\u53ce\u76ca\u5206\uff09\u300d\u3092\u5dee\u5f15\u3044\u3066\u5b9f\u969b\u306e\u53ce\u76ca\uff08ARR\uff09\u3092\u8868\u793a\u3057\u3001\u305d\u3053\u304b\u3089\u58f2\u4e0a\u539f\u4fa1\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u5dee\u5f15\u304f\u3053\u3068\u3067\u300c\u7d14\u5229\u76ca\u300d\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8868\u793a\u306b\u3088\u308a\u3001\u30c1\u30e3\u30fc\u30f3\u304c\u3069\u308c\u304f\u3089\u3044\u640d\u76ca\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u304b\u304c\u3088\u304f\u5206\u304b\u308a\u307e\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u304c\u5c11\u306a\u3051\u308c\u3070\u5f53\u671f\u306e\u7d14\u5229\u76ca\u304c\u6539\u5584\u3055\u308c\u308b\u3068\u3068\u3082\u306b\u3001\u7fcc\u671f\u306e\u5e74\u9593\u7d4c\u5e38\u5229\u76ca\u306e\u7dad\u6301\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement-1024x1024.png\" alt=\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u640d\u76ca\u8a08\u7b97\u66f8\" class=\"wp-image-1274\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement-1024x1024.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement-300x300.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement-150x150.png 150w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement-768x768.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/solutions\/small-business-solutions\/resources\/SaaS-Startup-Founders-Guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u300cSaaS\u5275\u696d\u8005\u5411\u3051\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ac\u30a4\u30c9\u300d<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Netflix\">\u30c1\u30e3\u30fc\u30f3\u7387\u306e\u5b9f\u4f8b\uff1aNetflix\u306e\u5834\u5408<\/span><\/h2>\n\n\n\n<p>\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u63a8\u8a08\u5024\u306b\u3088\u308bNetflix\u306e\u30c1\u30e3\u30fc\u30f3\u7387\u306f\u30012018\u5e74\u5ea6\u306f2\uff05\u53f0\u3067\u3057\u305f\u304c2019\u5e74\u306e\u4fa1\u683c\u5909\u66f4\u3001\u304a\u3088\u3073\u7af6\u5408\uff08\u30c7\u30a3\u30ba\u30cb\u30fc\u30fb\u30d7\u30e9\u30b9\uff09\u306e\u51fa\u73fe\u306b\u3088\u308a\u30c1\u30e3\u30fc\u30f3\u7387\u304c\u4e00\u6642\u7684\u306b3.5\uff05\u524d\u5f8c\u306b\u60aa\u5316\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u30572020\u5e74\u306f\u5de3\u3054\u3082\u308a\u9700\u8981\u7b49\u306e\u5916\u7684\u8981\u56e0\u3092\u542b\u3081\u518d\u3073\u30c1\u30e3\u30fc\u30f3\u7387\u304c\u6539\u5584\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Netflix\u306e\u7af6\u5408\u4ed6\u793e\u3092\u6bd4\u8f03\u3057\u305f\u8cc7\u6599\u3067\u306f\u3001Netflix\u3084Amazon\u306e\u904e\u53bb12\u304b\u6708\u9593\u306e\u89e3\u7d04\u7387\u306f3\u301c5\uff05\u524d\u5f8c\u3001Hulu\u306f7\u301c10\uff05\u3068\u63a8\u5bdf\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u9867\u5ba2\u304c\u671b\u3080\u7279\u5b9a\u306e\u756a\u7d44\u304c\u7d42\u4e86\u3057\u305f\u5834\u5408\uff08\u4f8b\u3048\u3070\u5927\u4eba\u6c17\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u300c\u30b2\u30fc\u30e0\u30fb\u30aa\u30d6\u30fb\u30b9\u30ed\u30fc\u30f3\u30ba\u300d\u306e\u7d42\u4e86\u7b49\uff09\u3001\u89e3\u7d04\u7387\u306f9\uff05\u53f0\u306b\u306a\u308b\u3060\u308d\u3046\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001Netflix\u306f\u81ea\u793e\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u3066\u9867\u5ba2\u306b\u65b0\u3057\u3044\u30c9\u30e9\u30de\u3084\u6620\u753b\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u8fd1\u3067\u306f2019\u5e7412\u6708\u306b\u914d\u4fe1\u3055\u308c\u305f\u300c\u30a6\u30a3\u30c3\u30c1\u30e3\u30fc\uff08The Witcher\uff09\u300d\u304c\u3001\u3053\u308c\u307e\u3067\u3067\u6700\u3082\u898b\u3089\u308c\u305fTV\u30b7\u30ea\u30fc\u30ba\u306b\u306a\u3063\u305f\uff08Netflix\uff09\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\uff08\u306a\u304a\u3001Netflix\u306f\u5f93\u6765\u306e\u6307\u6a19\u300c\uff11\u3064\u306e\u756a\u7d44\u306e70\uff05\u3092\u8996\u8074\u3057\u305f\u4eba\u300d\u304b\u3089\u3001\u300c\u9078\u629e\u3057\u305f\u756a\u7d44\u3092\u5c11\u306a\u304f\u3068\u30822\u5206\u9593\u8996\u8074\u3057\u305f\u4eba\u300d\u3078\u5909\u66f4\u3057\u3066\u3044\u307e\u3059\uff09\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-3\">\u30c1\u30e3\u30fc\u30f3\u7387\u306e\u6539\u5584\u65b9\u6cd5<\/span><\/h2>\n\n\n\n<p>\u30c1\u30e3\u30fc\u30f3\u7387\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u306e\u7d99\u7d9a\u7684\u306a\u6539\u826f\u306e\u4ed6\u3001\u9867\u5ba2\u304c\u89e3\u7d04\u306b\u81f3\u3063\u305f\u7406\u7531\u3092\u5ff5\u5165\u308a\u306b\u8abf\u3079\u3001\u305d\u306e\u539f\u56e0\u5225\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u671b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>B2B\u3067\u30b5\u30fc\u30d3\u30b9\u306e\u8981\u6c42\u6c34\u6e96\u304c\u9ad8\u3044\u5834\u5408\u306e\u89e3\u7d04\u306b\u5bfe\u3057\u3066\u306f\u3001\u65b0\u3057\u3044\u6a5f\u80fd\u306e\u8ffd\u52a0\u3084\u6a5f\u80fd\u62e1\u5f35\u306b\u3088\u308b\u65b0\u3057\u3044\u30d7\u30e9\u30f3\u3001\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30d7\u30e9\u30f3\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30d7\u30e9\u30f3\uff09\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>B2C\u3067\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u5207\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306e\u89e3\u7d04\u3067\u306f\u3001\u3088\u308a\u7c21\u6613\u306a\u6a5f\u80fd\u3067\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u30d7\u30e9\u30f3\uff08\u30c0\u30a6\u30f3\u30bb\u30eb\u30fb\u30d7\u30e9\u30f3\uff09\u306e\u63d0\u793a\u304c\u6709\u52b9\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u3046\u307e\u304f\u4f7f\u3044\u3053\u306a\u3059\u305f\u3081\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u4f53\u5236\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u62e1\u5145\u3082\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u3048\u3070Netflix\u3067\u306f\u3001\u30a2\u30d7\u30ea\u304b\u3089\u65b0\u4f5c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3067\u304a\u77e5\u3089\u305b\u3059\u308b\u6a5f\u80fd\u3001\u904e\u53bb\u306e\u8996\u8074\u5c65\u6b74\u304b\u3089\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u3001E\u30e1\u30fc\u30eb\u3067\u5225\u306e\u30b8\u30e3\u30f3\u30eb\u306e\u4f5c\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u7b49\u3092\u7528\u3044\u3066\u3001\u7a4d\u6975\u7684\u306b\u9867\u5ba2\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u7372\u5f97\u306e\u88fe\u91ce\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u3001\u9867\u5ba2\u30781\u304b\u6708\u9593\u306e\u7121\u6599\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u7d0d\u5f97\u3057\u305f\u3089\u7121\u6599\u30d7\u30e9\u30f3\u304b\u3089\u6709\u6599\u30b5\u30fc\u30d3\u30b9\u306b\u79fb\u884c\u3057\u3066\u3082\u3089\u3044\u3001\u7d99\u7d9a\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3067\u3055\u3089\u306b\u9ad8\u54c1\u8cea\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u4fc3\u3059\u3001\u3068\u3044\u3046\u3088\u3046\u306b\u7d0d\u5f97\u306e\u6c34\u6e96\u306b\u5fdc\u3058\u305f\u6bb5\u968e\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u65b9\u6cd5\u3082\u691c\u8a0e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-4\">\u53c2\u8003\u8cc7\u6599<\/span><\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/medium.com\/point-nine-news\/saas-metrics-benchmarking-your-churn-rates-e9ae2c7129b5\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/medium.com\/point-nine-news\/saas-metrics-benchmarking-your-churn-rates-e9ae2c7129b5\">SaaS Metrics: Benchmarking Your Churn Rates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.benzinga.com\/analyst-ratings\/analyst-color\/20\/05\/16021558\/netflix-analyst-says-falling-churn-strong-late-april-subscriber-trends-boost-hopes\" target=\"_blank\" rel=\"noreferrer noopener\">BENZINGA\u3000\u300cNetflix Analyst Says Falling Churn, Strong Late April Subscriber Trends Boost Hopes\u300d<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gii.co.jp\/report\/park347828-subscriptions-churn-ott-video-services.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u682a\u5f0f\u4f1a\u793e\u30b0\u30ed\u30fc\u30d0\u30eb\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30f3\u3000\u300c\u4e16\u754c\u306e\u5e02\u5834\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u300d<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.businessinsider.com\/hbo-rethinks-subscriber-growth-strategy-without-game-of-thrones-2019-5\" target=\"_blank\" rel=\"noreferrer noopener\">Business Insider\u3000\u300cGame of Thrones' watch has ended, and now HBO faces a potential threat to subscriber growth\u300d<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.zuora.com\/guides\/measure-subscriber-churn\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.zuora.com\/guides\/measure-subscriber-churn\/\">Zuora\u3000\u300cHOW TO MEASURE SUBSCRIBER CHURN\u300d<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/s22.q4cdn.com\/959853165\/files\/doc_financials\/2019\/q4\/FINAL-Q4-19-Shareholder-Letter.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/s22.q4cdn.com\/959853165\/files\/doc_financials\/2019\/q4\/FINAL-Q4-19-Shareholder-Letter.pdf\">Netflix\u3000\u300cDuring December, we also launched The Witcher, which is tracking to be our biggest season one TV series ever. \u300d<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.theverge.com\/2020\/1\/21\/21075927\/netflix-the-witcher-viewer-numbers-length-metrics-q4-2019-earnings\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.theverge.com\/2020\/1\/21\/21075927\/netflix-the-witcher-viewer-numbers-length-metrics-q4-2019-earnings\">The Verge\u3000\u300cNetflix reveals that 76 million people watched at least two minutes of The Witcher\u300d<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"\u30c1\u30e3\u30fc\u30f3\u3068\u306f\u300c\uff08\u4f1a\u54e1\u5236\u30b5\u30fc\u30d3\u30b9\u306e\uff09\u89e3\u7d04\u300d\u306e\u3053\u3068\u3067\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u7387\u306f\u696d\u754c\u3084\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u304c\u30011\u30f6\u6708\u9593\u30673\uff5e10\uff05\u7a0b\u5ea6\u304c\u5e73\u5747\u3068\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\n\u53c2\u5165\u969c\u58c1\u304c\u4f4e\u3044\u696d\u754c\u3067\u306f\u5927\u304d\u306a\u5dee\u5225\u5316\u306f\u96e3\u3057\u304f\u3001\u76ee\u79fb\u308a\u3057\u3084\u3059\u3044\u9867\u5ba2\u3092\u3044\u304b\u306b\u3057\u3066\u7dad\u6301\u3057\u7d9a\u3051\u308b\u304b\u3001\u8a00\u3044\u63db\u3048\u308c\u3070\u30c1\u30e3\u30fc\u30f3\u3092\u6291\u5236\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u7d4c\u55b6\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002","protected":false},"author":8,"featured_media":1458,"template":"","tags":[44,10],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1456"}],"collection":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":3,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1456\/revisions"}],"predecessor-version":[{"id":9549,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1456\/revisions\/9549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media\/1458"}],"wp:attachment":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media?parent=1456"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/tags?post=1456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}