{"id":1271,"date":"2020-07-16T13:39:15","date_gmt":"2020-07-16T04:39:15","guid":{"rendered":"https:\/\/kimera.jp\/?post_type=blog&#038;p=1271"},"modified":"2023-06-05T17:11:40","modified_gmt":"2023-06-05T08:11:40","slug":"%e3%82%b5%e3%83%96%e3%82%b9%e3%82%af%e3%83%aa%e3%83%97%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%ae%e6%90%8d%e7%9b%8a%e8%a8%88%e7%ae%97%e6%9b%b8","status":"publish","type":"blog","link":"https:\/\/kurojica.com\/invoice\/blog\/1271\/","title":{"rendered":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u640d\u76ca\u8a08\u7b97\u66f8"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement_main-1024x538.png\" alt=\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u640d\u76ca\u8a08\u7b97\u66f8\" class=\"wp-image-1275\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement_main-1024x538.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement_main-300x158.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement_main-768x403.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement_main.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3053\u3093\u306b\u3061\u306f\u3002<a href=\"\/invoice\/\" rel=\"noreferrer noopener\">\u300c\u30af\u30ed\u30b8\u30ab\u8acb\u6c42\u7ba1\u7406\u300d<\/a>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u82b1\u7530\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u5168\u4f53\u3067\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u4eba\u6c17\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u6700\u8fd1\u3001\u3088\u304f\u805e\u304f\u3053\u306e\u201c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u201d\u30e2\u30c7\u30eb\u3067\u601d\u3044\u3064\u304f\u306e\u306f\u3001\u500b\u4eba\u5411\u3051\u3067\u306f<a href=\"https:\/\/www.netflix.com\/jp\/\" target=\"_blank\" rel=\"noopener\" title=\"Netflix\">Netflix<\/a>\u3084<a href=\"https:\/\/www.spotify.com\/jp\/premium\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Spotify<\/a>\u3068\u3044\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9a\u984d\u3067\u914d\u4fe1\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u4f01\u696d\u5411\u3051\u3067\u306f<a href=\"https:\/\/www.microsoft.com\/ja-jp\/microsoft-365\" target=\"_blank\" rel=\"noopener\" title=\"Microsoft Office365\">Microsoft<\/a>\u3084<a href=\"https:\/\/www.salesforce.com\/jp\/\" target=\"_blank\" rel=\"noopener\" title=\"Salesforce\">Salesforce<\/a>\u304c\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5b9a\u984d\u3067\u5229\u7528\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3001\u3092\u601d\u3044\u6d6e\u304b\u3079\u308b\u4eba\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4e8b\u696d\u8005\u306f\u3069\u306e\u3088\u3046\u306a\u640d\u76ca\u8a08\u7b97\u3092\u6c17\u306b\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u3053\u3067\u306f<a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/ja_jp\/www\/documents\/ebook\/saas-founders-guide_JP.pdf\" target=\"_blank\" rel=\"noopener\" title=\"Salesforce\u300c\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ac\u30a4\u30c9\u300d\">Salesforce\u306e\u300c\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ac\u30a4\u30c9\u300d<\/a>\u3092\u53c2\u8003\u306b\u5f93\u6765\u306e\u640d\u76ca\u8a08\u7b97\u66f8\u3068\u306e\u9055\u3044\u3092\u8aac\u660e\u3057\u306a\u304c\u3089\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u305d\u3082\u305d\u3082\u4f55\u306a\u306e\u304b\u306b\u89e6\u308c\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u640d\u76ca\u8a08\u7b97\u66f8\u3068\u306f<\/a><ul><li><a href=\"#i-2\">\u5236\u5ea6\u4f1a\u8a08\u3068\u7ba1\u7406\u4f1a\u8a08\u306e\u9055\u3044\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i-3\">\u300c\u5132\u304b\u3063\u3066\u3044\u308b\u300d\u3068\u306f\u3069\u3046\u3044\u3046\u3053\u3068\u304b\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306e\u640d\u76ca\u8a08\u7b97\u66f8<\/a><ul><li><a href=\"#i-5\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3068\u306f<\/a><\/li><li><a href=\"#i-6\">\u5f93\u6765\u306e\u30bb\u30fc\u30eb\u30b9\u578b\u30e2\u30c7\u30eb\u3068\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30e2\u30c7\u30eb\u3067\u306e\u300c\u640d\u76ca\u8a08\u7b97\u66f8\u300d\u306e\u9055\u3044\u3068\u306f<\/a><\/li><li><a href=\"#2021\">2021\u5e74\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u640d\u76ca\u8a08\u7b97\u66f8\u304c\u5909\u308f\u308a\u307e\u3059<\/a><\/li><li><a href=\"#LTV\">\u9867\u5ba2\u30d5\u30a1\u30fc\u30b9\u30c8\u3067LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-7\">\u672a\u6765\u306e\u58f2\u4e0a\u3092\u4e88\u6e2c\u3059\u308b\u305f\u3081\u306b<\/a><ul><li><a href=\"#ARRAnnual_Recurring_Revenue\">ARR\uff08Annual Recurring Revenue\uff09\u3092\u7406\u89e3\u3059\u308b<\/a><\/li><li><a href=\"#i-8\">\u30c1\u30e3\u30fc\u30f3\u7387\u3068\u7d99\u7d9a\u7387<\/a><\/li><li><a href=\"#RPMRecurring_Profit_Margin\">\u5b9a\u671f\u5229\u76ca\uff08RPM\uff1aRecurring Profit Margin\uff09<\/a><\/li><li><a href=\"#Growth_Efficiency_Index\">\u6210\u9577\u52b9\u7387\u6307\u6a19\uff08Growth Efficiency Index\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-9\">\u307e\u3068\u3081<\/a><ul><li><a href=\"#i-10\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u306e\u640d\u76ca\u8a08\u7b97\u66f8\uff08\u7ba1\u7406\u4f1a\u8a08\uff09\u3092\u7406\u89e3\u3057\u3066\u6d3b\u7528\u3057\u3088\u3046<\/a><\/li><li><a href=\"#i-11\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u6709\u540d\u306a\u4f01\u696d\u306e\u6210\u9577\u4e8b\u4f8b<\/a><\/li><li><a href=\"#i-12\">\u53c2\u8003\u8cc7\u6599<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u640d\u76ca\u8a08\u7b97\u66f8\u3068\u306f<\/span><\/h2>\n\n\n\n<p>\u640d\u76ca\u8a08\u7b97\u66f8\u3068\u306f1\u5e74\u9593\u30013\u30f6\u6708\u9593\u30011\u30f6\u6708\u9593\u3068\u671f\u9593\u3092\u533a\u5207\u3063\u3066\u3001\u305d\u306e\u671f\u9593\u5185\u3067\u306e\u4f01\u696d\u306e\u6d3b\u52d5\u306e\u7d50\u679c\u3092\u793e\u5185\u5916\u95a2\u4fc2\u8005\u3084\u30b9\u30c6\u30fc\u30af\u30b9\u30db\u30eb\u30c0\u30fc\u306b\u5831\u544a\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3057\u305f\u8a08\u7b97\u8cc7\u6599\u306e\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u69d8\u5f0f\u306f\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u53ef\u80fd\u6027\u3092\u8003\u616e\u3057\u3066\u753b\u4e00\u7684\u306a\u69d8\u5f0f\u3067\u3068\u3066\u3082\u30b7\u30f3\u30d7\u30eb\u306a\u9805\u76ee\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u300c\u58f2\u4e0a\u9ad8\u300d\u300c\u58f2\u4e0a\u539f\u4fa1\u300d\u300c\u8ca9\u58f2\u7ba1\u7406\u8cbb\u300d\u305d\u3057\u3066\u300c\u55b6\u696d\u5229\u76ca\u300d\u3068\u7d9a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/invoice\/wp-content\/uploads\/2020\/07\/normal-income-statement-1024x1024.png\" alt=\"\u4e00\u822c\u7684\u306a\u640d\u76ca\u8a08\u7b97\u66f8\" class=\"wp-image-1272\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/normal-income-statement-1024x1024.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/normal-income-statement-300x300.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/normal-income-statement-150x150.png 150w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/normal-income-statement-768x768.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/normal-income-statement.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3042\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u8ca9\u58f2\u4f01\u696d\u306e\u640d\u76ca\u8a08\u7b97\u66f8\u3092\u4f8b\u306b\u8aac\u660e\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u307e\u305a\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\uff08\u30e9\u30a4\u30bb\u30f3\u30b9\uff09\u306e\u8ca9\u58f2\u306f\u300c\u58f2\u4e0a\u9ad8\u300d\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u305d\u306e\u8ca9\u58f2\u3057\u305f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u88fd\u4f5c\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u306f\u300c\u58f2\u4e0a\u539f\u4fa1\u300d\u3067\u3059\u3002\u3053\u306e\u4ed6\u306b\u55b6\u696d\u6d3b\u52d5\u306e\u8cbb\u7528\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3001\u4eba\u4ef6\u8cbb\u3084\u5bb6\u8cc3\u7b49\u3092\u300c\u8ca9\u58f2\u7ba1\u7406\u300d\u306b\u542b\u3081\u3066\u3001\u3053\u308c\u3089\u30b3\u30b9\u30c8\u3092\u58f2\u4e0a\u9ad8\u304b\u3089\u5dee\u3057\u5f15\u3044\u305f\u6b8b\u308a\u3092\u300c\u55b6\u696d\u5229\u76ca\u300d\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u3053\u306e\u55b6\u696d\u5229\u76ca\u304c\u3044\u304f\u3089\u306b\u306a\u3063\u305f\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u55b6\u696d\u5229\u76ca\u3092\u58f2\u4e0a\u9ad8\u3067\u5272\u3063\u305f\u300c\u55b6\u696d\u5229\u76ca\u7387\u300d\u306f\u9ad8\u3044\u306e\u304b\u3069\u3046\u304b\u3001\u306a\u3069\u304c\u4e00\u822c\u7684\u306a\u300c\u7d4c\u55b6\u6307\u6a19\u300d\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u55b6\u696d\u5229\u76ca\u306e\u91d1\u984d\u304c\u5927\u304d\u3044\u307b\u3069\u3001\u55b6\u696d\u5229\u76ca\u7387\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u826f\u3044\u306e\u3067\u3059\u304c\u3001\u696d\u7a2e\u30fb\u696d\u614b\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u306e\u3067\u4e00\u6982\u306b\u306f\u8a00\u3044\u5207\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-2\">\u5236\u5ea6\u4f1a\u8a08\u3068\u7ba1\u7406\u4f1a\u8a08\u306e\u9055\u3044\u3068\u306f\uff1f<\/span><\/h3>\n\n\n\n<p>\u640d\u76ca\u8a08\u7b97\u66f8\u306f\u95a2\u9023\u6cd5\u4ee4\u304c\u6c42\u3081\u308b\u300c\u5236\u5ea6\u4f1a\u8a08\u300d\u306b\u3088\u308b\u904e\u53bb\u306e\u6570\u5024\u5831\u544a\u3067\u3059\u3002\u7d4c\u55b6\u8005\u304c\u77e5\u308a\u305f\u3044\u306e\u306f\u640d\u76ca\u8a08\u7b97\u66f8\u306e\u6570\u5024\u3088\u308a\u3080\u3057\u308d\u7d4c\u55b6\u76ee\u7684\u306b\u6cbf\u3063\u305f\u60c5\u5831\u3067\u3059\u3002\u4f1a\u793e\u306b\u4f55\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b\u305d\u308c\u304c\u3069\u306e\u3088\u3046\u306a\u539f\u56e0\u306a\u306e\u304b\u628a\u63e1\u3059\u308b\u76ee\u7684\u306e\u8cc7\u6599\u3092\u300c\u7ba1\u7406\u4f1a\u8a08\u300d\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u7ba1\u7406\u4f1a\u8a08\u300d\u306f\u300c\u5236\u5ea6\u4f1a\u8a08\u300d\u3092\u57fa\u790e\u3068\u3057\u306a\u304c\u3089\u3082\u591a\u76ee\u7684\u3067\u67d4\u8edf\u306a\u5831\u544a\u3092\u53ef\u80fd\u3068\u3057\u3066\u3044\u3066\u3001\u4f01\u696d\u30fb\u696d\u7a2e\u306b\u3088\u308a\u305d\u306e\u69d8\u5f0f\u306f\u591a\u69d8\u3067\u3059\u3002\u5831\u544a\u306e\u5bfe\u8c61\u671f\u9593\u3082\u81ea\u7531\u3067\u3059\u306e\u30671\u9031\u9593\u5358\u4f4d\u3082\u3042\u308c\u3070\u30015\u5e74\u9593\u3092\u524d\u63d0\u3068\u3059\u308b\u5834\u5408\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span 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class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/invoice\/wp-content\/uploads\/2020\/07\/customer_relationships-1024x1024.png\" alt=\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u304c\u5927\u4e8b\" class=\"wp-image-1273\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/customer_relationships-1024x1024.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/customer_relationships-300x300.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/customer_relationships-150x150.png 150w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/customer_relationships-768x768.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/customer_relationships.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span 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f8\u300d\u306b\u73fe\u308c\u307e\u3059\u306e\u3067\u3001\u5f53\u5e74\u5ea6\u306e\u58f2\u4e0a\u9ad8\u3068\u5f53\u5e74\u5ea6\u306e\u9867\u5ba2\u6570\u3092\u5358\u7d14\u306b\u6bd4\u8f03\u3057\u3066\u3082\u3042\u307e\u308a\u6709\u610f\u306a\u5224\u65ad\u6750\u6599\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2021\">2021\u5e74\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u640d\u76ca\u8a08\u7b97\u66f8\u304c\u5909\u308f\u308a\u307e\u3059<\/span><\/h3>\n\n\n\n<p>2021\u5e744\u6708\u304b\u3089\u640d\u76ca\u8a08\u7b97\u66f8\u3067\u306e\u58f2\u4e0a\u8a08\u4e0a\u306b\u95a2\u3059\u308b\u8003\u3048\u65b9\u304c\u5927\u304d\u304f\u5909\u308f\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u306f\u58f2\u4e0a\u3092\u3069\u306e\u3088\u3046\u306b\u8a08\u4e0a\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u300c\u58f2\u4e0a\u9ad8\u306e\u8a8d\u8b58\u306f\u3001\u300e\u5b9f\u73fe\u4e3b\u7fa9\u306e\u539f\u5247\u306b\u5f93\u3044\u300f\u3001\u5546\u54c1\u7b49\u306e\u8ca9\u58f2\u53c8\u306f\u5f79\u52d9\u306e\u7d66\u4ed8\u306b\u3088\u3063\u3066\u5b9f\u73fe\u3057\u305f\u3082\u306e\u306b\u9650\u308b\u300d\u3068\u3044\u3046\u8aac\u660e\u304c\u3042\u308b\u3060\u3051\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3067\u3059\u304c\u4f01\u696d\u4f1a\u8a08\u57fa\u6e96\u59d4\u54e1\u4f1a\uff08ASBJ\uff09\u306f2018\u5e743\u6708\u306b\u516c\u958b\u3057\u305f\u300c<strong><a href=\"\/invoice\/blog\/604\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\/blog\/604\/\">\u53ce\u76ca\u8a8d\u8b58<\/a>\u306b\u95a2\u3059\u308b\u4f1a\u8a08\u57fa\u6e96<\/strong>\u300d\u3092\u5236\u5b9a\u3057\u30012021\u5e744\u6708\u304b\u3089\u9069\u7528\u958b\u59cb\u304c\u4e88\u5b9a\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070SaaS\u306e\u3088\u3046\u306b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092120\u4e07\u5186\u30673\u5e74\u9593\u306e\u5951\u7d04\u671f\u9593\uff08\u5e74\u5358\u4f4d\uff09\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u4eca\u5e74\u306e\u58f2\u4e0a\u306f\u305d\u306e\u5951\u7d04\u671f\u9593\u306b\u5fdc\u3058\u3066\u5206\u5272\u3057\u305f40\u4e07\u5186\u3092\u8a08\u4e0a\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u3082\u3057\u3001120\u4e07\u5186\u306e\u5951\u7d04\u306b\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u304c10\uff05\u4ed8\u3044\u305f\u306a\u3089\u3070\u3001\u4eca\u5e74\u306e\u58f2\u4e0a\u306f\uff08120\u4e07\u5186\uff0d120\u4e07\u5186\u00d710\uff05\uff09\u30923\u5e74\u3067\u9664\u3057\u305f36\u4e07\u5186\u3068\u306a\u308a\u307e\u3059\u3002\u3082\u3061\u308d\u309310\uff05\u3092\u5dee\u3057\u5f15\u3044\u305f108\u4e07\u5186\u304c\u6700\u521d\u306e\uff11\u5e74\u76ee\u306b\u5165\u91d1\u3055\u308c\u307e\u3059\u304c\u300136\u4e07\u5186\u3092\u3053\u3048\u308b\u90e8\u5206\u306f\u300c<a href=\"\/invoice\/solution\/advances-received\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\/solution\/advances-received\/\">\u524d\u53d7\u91d1<\/a>\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"LTV\">\u9867\u5ba2\u30d5\u30a1\u30fc\u30b9\u30c8\u3067LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b<\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u4e00\u5b9a\u306e\u6599\u91d1\u3092\u6255\u3046\u3053\u3068\u3067\u671f\u9593\u4e2d\u306b\u4f55\u5ea6\u3067\u3082\u30b5\u30fc\u30d3\u30b9\u304c\u53d7\u3051\u3089\u308c\u308b\u307e\u3059\u3002\u307e\u305f\u3001\u6620\u753b\u3084\u97f3\u697d\u306e\u3088\u3046\u306a\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u3001\u7d9a\u3051\u3066\u8996\u8074\u3057\u3066\u3044\u308b\u3046\u3061\u306b\u3001\u81ea\u5206\u306e\u597d\u307f\u306b\u5408\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u300c\u30ec\u30b3\u30e1\u30f3\u30c9\u300d\u6a5f\u80fd\u306b\u3088\u308b\u5225\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u65b0\u3057\u3044\u9078\u629e\u80a2\u304c\u5e83\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u81ea\u5206\u306b\u5408\u308f\u306a\u3051\u308c\u3070\u5951\u7d04\u3092\u89e3\u9664\u3067\u304d\u308b\u306e\u3082\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u307e\u3059\u306d\u3002<\/p>\n\n\n\n<p>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30fb\u30e9\u30a4\u30bb\u30f3\u30b9\u306e\u5229\u7528\u3067\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002\u5f93\u6765\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u578b\u3067\u306f\u4f8b\u3048\u3070\u30a8\u30af\u30bb\u30eb\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u304c\u3042\u308b\u305f\u3073\u306b\u65b0\u3057\u3044\u3082\u306e\u3092\u308f\u3056\u308f\u3056\u8cb7\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u4e00\u65b9\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u9867\u5ba2\u304c\u6c17\u3065\u304b\u306a\u3044\u3046\u3061\u306b\u6700\u65b0\u7248\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5c55\u958b\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3001\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u65b0\u3057\u3044\u30fb\u53e4\u3044\u3001\u3068\u3044\u3063\u305f\u7169\u308f\u3057\u3055\u304b\u3089\u89e3\u653e\u3055\u308c\u308b\u306e\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/invoice\/wp-content\/uploads\/2020\/07\/customer_first-1024x1024.png\" alt=\"\u9867\u5ba2\u30d5\u30a1\u30fc\u30b9\u30c8\u3067LTV\u3092\u6700\u5927\u5316\u3059\u308b\" class=\"wp-image-1276\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/customer_first-1024x1024.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/customer_first-300x300.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/customer_first-150x150.png 150w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/customer_first-768x768.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/customer_first.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-7\">\u672a\u6765\u306e\u58f2\u4e0a\u3092\u4e88\u6e2c\u3059\u308b\u305f\u3081\u306b<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"ARRAnnual_Recurring_Revenue\">ARR\uff08Annual Recurring Revenue\uff09\u3092\u7406\u89e3\u3059\u308b<\/span><\/h3>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u4f01\u696d\u306f\u6708\u984d\u5358\u4f4d\u3042\u308b\u3044\u306f\u5e74\u984d\u5358\u4f4d\u306a\u3069\u3067\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u6599\u91d1\u3092\u53ce\u5165\u3067\u304d\u308b\u3053\u3068\u3067\u3001\u4ed6\u306e\u696d\u614b\u306b\u6bd4\u3079\u3066\u5c06\u6765\u671f\u9593\u3067\u306e\u53ce\u76ca\u3092\u4e88\u6e2c\u3057\u3084\u3059\u304f\u306a\u308b\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u5e74\u9593\u306e\u5b9a\u671f\u53ce\u76ca\uff08ARR\uff1aAnnual Recurring Revenue\uff09\u3068\u547c\u3070\u308c\u308b\u3001\u300c\u73fe\u5728\u6642\u70b9\u304b\u3089\u898b\u305f1\u5e74\u5148\u306e\u898b\u8fbc\u307f\u53ce\u76ca\u300d\u304c\u91cd\u8981\u306a\u696d\u7e3e\u7ba1\u7406\u6307\u6a19\u3068\u3057\u3066\u63a1\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-8\">\u30c1\u30e3\u30fc\u30f3\u7387\u3068\u7d99\u7d9a\u7387<\/span><\/h3>\n\n\n\n<p>\u4e00\u822c\u7684\u306a\u5546\u53d6\u5f15\u3067\u6700\u3082\u91cd\u8981\u306a\u6d3b\u52d5\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3068\u8ca9\u58f2\u3067\u3059\u3002\u3067\u3059\u304c\u30c7\u30b8\u30bf\u30eb\u793e\u4f1a\u306b\u304a\u3051\u308b\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u578b\u306e\u53d6\u5f15\u3067\u6700\u3082\u9069\u3057\u305f\u7d4c\u55b6\u6307\u6a19\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u89e3\u7d04\u3092\u793a\u3059\u30c1\u30e3\u30fc\u30f3\uff08Churn\uff09\u7387\u3042\u308b\u3044\u306f\u7d99\u7d9a\uff08Engagement\uff09\u7387\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304b\u3089\u9577\u3044\u671f\u9593\uff08\u3067\u304d\u308c\u3070\u6c38\u7d9a\u7684\u306b\uff09\u5b9a\u671f\u5229\u7528\u6599\u3092\u3044\u305f\u3060\u304f\u305f\u3081\u306b\u306f\u3001\u5951\u7d04\u3057\u305f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7d99\u7d9a\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u3001\u9867\u5ba2\u3072\u3068\u308a\u3072\u3068\u308a\u306b\u5408\u3063\u305f\u7121\u99c4\u306e\u306a\u3044\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Google\u306f\u30af\u30e9\u30a6\u30c9\u4e0a\u3067\u306e\u30c7\u30fc\u30bf\u4fdd\u5b58\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u3001\u304a\u8a66\u3057\u3068\u3057\u306615GB\u307e\u3067\u7121\u6599\u3067\u3059\u3002\u305d\u306e\u5f8c\u306f\u4f7f\u3063\u305f\u5206\u3060\u3051\u5f93\u91cf\u8ab2\u91d1\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u30b9\u30de\u30db\u306b\u3042\u308b\u5199\u771f\u30fb\u52d5\u753b\u3092\u3053\u306e\u30af\u30e9\u30a6\u30c9\u306b\u4fdd\u5b58\u3057\u3066\u304a\u3051\u3070\u4e07\u4e00\u306e\u6642\u306b\u5b89\u5fc3\u3067\u3059\u306e\u3067\u6700\u521d\u306f\u5c11\u3057\u306e\u30c7\u30fc\u30bf\u3092\u8a66\u3057\u306b\u4fdd\u5b58\u3057\u3066\u307f\u3066\u3001\u305d\u306e\u3046\u3061\u5168\u3066\u306e\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u3057\u3066\u3044\u304f\u3088\u3046\u306b\u8a98\u5c0e\u3059\u308b\u308f\u3051\u3067\u3059\u3002\u3059\u306a\u308f\u3061\u3001\u7121\u6599\u306e\u300c\u304a\u8a66\u3057\u30d7\u30e9\u30f3\u300d\u304b\u3089\u4f53\u9a13\u3057\u3066\u3082\u3089\u3044\u3001\u57fa\u672c\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u306e\u300c\u30d9\u30fc\u30b7\u30c3\u30af\u30d7\u30e9\u30f3\u300d\u3078\u79fb\u884c\u3057\u3066\u3082\u3089\u3044\u3001\u30d8\u30d3\u30fc\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u300c\u30d7\u30ec\u30df\u30a2\u30e0\u30d7\u30e9\u30f3\u300d\u3092\u7528\u610f\u3059\u308b\u3068\u3044\u3063\u305f\u6bb5\u968e\u8a2d\u5b9a\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u5408\u3063\u305f\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"RPMRecurring_Profit_Margin\">\u5b9a\u671f\u5229\u76ca\uff08RPM\uff1aRecurring Profit Margin\uff09<\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u306e\u7ba1\u7406\u4f1a\u8a08\u3067\u306f\u7d99\u7d9a\u5229\u7528\u3092\u524d\u63d0\u3068\u3057\u305f\u5b9a\u671f\u53ce\u76ca\u304b\u3089\u89e3\u7d04\u5206\u3092\u5dee\u5f15\u304d\u3001\u58f2\u4e0a\u539f\u4fa1\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u5dee\u5f15\u304f\u3053\u3068\u3067\u5b9a\u671f\u5229\u76ca\u3092\u6c42\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<ol>\n<li>\uff0bARR\uff08\u5b9a\u671f\u53ce\u76ca\uff09<\/li>\n\n\n\n<li>\u25b2Churn\uff08\u89e3\u7d04\u5206\u306e\u53ce\u76ca\uff09<\/li>\n\n\n\n<li>\u25b2\u58f2\u4e0a\u539f\u4fa1\u3001\u4eba\u4ef6\u8cbb\u3084\u5bb6\u8cc3\u306a\u3069\u306e\u7ba1\u7406\u8cbb\u3001\u7814\u7a76\u958b\u767a\u8cbb<\/li>\n\n\n\n<li>\u5b9a\u671f\u5229\u76ca\uff08RPM\uff09\u30fb\u30fb\u30fb\u4e0a\u8a18(1)\u304b\u3089(3)\u306e\u5dee\u3057\u5f15\u304d<\/li>\n<\/ol>\n\n\n\n<p>\u306a\u305c\u7814\u7a76\u958b\u767a\u8cbb\u304c3.\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3088\u308a\u3082\u9867\u5ba2\u7dad\u6301\u306b\u3088\u308bLTV\u3092\u91cd\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306b\u7814\u7a76\u958b\u767a\u3092\u884c\u3044\u7d99\u7d9a\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u5411\u4e0a\uff08\u5b9a\u671f\u7684\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff09\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Growth_Efficiency_Index\">\u6210\u9577\u52b9\u7387\u6307\u6a19\uff08Growth Efficiency Index\uff09<\/span><\/h3>\n\n\n\n<p>\u6210\u9577\u52b9\u7387\u6307\u6a19\u3068\u306f\u3001\u4e8b\u696d\u3068\u3057\u3066\u306e\u6210\u9577\u6226\u7565\u3001\u6295\u8cc7\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u91cd\u8996\u3055\u308c\u308b\u6307\u6a19\u306e1\u3064\u3067\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u3067\u306fLTV\u3092\u91cd\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u5b9a\u671f\u5229\u76ca\u306f\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u3082\u305f\u3089\u3055\u308c\u305f\u5229\u76ca\u3068\u3057\u3066\u7ba1\u7406\u3055\u308c\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u8ca9\u58f2\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30b9\u30c8\u306f\u5b9a\u671f\u5229\u76ca\u306e\u7bc4\u56f2\u3067\u9069\u5207\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b3\u30b9\u30c8\u304c\u65b0\u898f\u306e\u5e74\u9593\u5b9a\u671f\u53ce\u76ca\uff08New ARR\uff09\u3092\u3069\u308c\u3060\u3051\u7a3c\u3050\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u304b\u3001\u3068\u3044\u3046\u8996\u70b9\u3067\u3059\u3002\u6700\u8fd1\u3067\u306f\u3053\u306e\u6307\u6a19\u306e\u8a08\u7b97\u5f0f\u3092\u300c\u8ca9\u58f2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u300d\u3092\u300c\u65b0\u898f\u5e74\u9593\u5b9a\u671f\u53ce\u76ca\uff08Net ARR\uff09\u300d\u3067\u9664\u3057\u3066\u6c42\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u52b9\u7387\u306e\u826f\u3044\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3067\u3042\u308c\u3070\u3053\u306e\u7d50\u679c\u304c1\u3092\u4e0b\u56de\u308b\u3088\u3046\u306b\uff08\u7372\u5f97\u3059\u308b\u53ce\u76ca\u3088\u308a\u3082\u30b3\u30b9\u30c8\u304c\u4e0b\u56de\u308b\u3088\u3046\u306b\uff09\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306e\u300c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u640d\u76ca\u8a08\u7b97\u66f8\u300d\u3067\u306f\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\uff0830\uff09\u00f7 \u65b0ACV30\u3067\u3061\u3087\u3046\u3069\uff11\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3067\u306f\u5177\u4f53\u7684\u306bSalesforce\u793e\u304cSaaS\u5275\u696d\u8005\u5411\u3051\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ac\u30a4\u30c9\u3067\u8aac\u660e\u3057\u3066\u3044\u308b\u7ba1\u7406\u4f1a\u8a08\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement-1024x1024.png\" alt=\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u640d\u76ca\u8a08\u7b97\u66f8\" class=\"wp-image-1274\" srcset=\"https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement-1024x1024.png 1024w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement-300x300.png 300w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement-150x150.png 150w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement-768x768.png 768w, https:\/\/kurojica.com\/invoice\/wp-content\/uploads\/2020\/07\/subscription-income-statement.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u203b\u300cSaaS\u5275\u696d\u8005\u5411\u3051\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ac\u30a4\u30c9\u300d\u3088\u308a<\/p>\n\n\n\n<p>\u8868\u306e\u300c\u7d4c\u5e38\u5229\u76ca\u300d\u3068\u306f\u3001\u524d\u8ff0\u306e\u300c\u5b9a\u671f\u5229\u76ca\u300d\u306b\u76f8\u5f53\u3057\u307e\u3059\u3002\u300c\u671f\u672bARR\u300d\u3068\u306f\u3001\u300c\u5e74\u9593\u7d4c\u5e38\u5229\u76ca\u300d\u304b\u3089\u300c\u30c1\u30e3\u30fc\u30f3\u300d\u3092\u5dee\u5f15\u304d\u3057\u3001\u300c\u65b0ACV\u300d\u3092\u52a0\u3048\u305f\u91d1\u984d\u3067\u3001\u6765\u671f\u306e\u300c\u5e74\u9593\u7d4c\u5e38\u5229\u76ca\u300d\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u671f\u9996\u306e\u7d4c\u5e38\u5229\u76ca\u3088\u308a\u3082\u671f\u672bARR\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-9\">\u307e\u3068\u3081<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-10\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u306e\u640d\u76ca\u8a08\u7b97\u66f8\uff08\u7ba1\u7406\u4f1a\u8a08\uff09\u3092\u7406\u89e3\u3057\u3066\u6d3b\u7528\u3057\u3088\u3046<\/span><\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u306e\u640d\u76ca\u8a08\u7b97\u66f8\u306e\u8003\u3048\u65b9\u306f\u5b9a\u671f\u53ce\u76ca\uff08ARR\uff09\u3092\u8ef8\u306b\u3057\u3066\u304a\u308a\u3001\u3044\u304b\u306b\u3057\u3066\u9867\u5ba2\u3092\u7372\u5f97\u3057\u6c38\u7d9a\u3055\u305b\u3066\u3044\u304f\u304b\u306b\u7740\u76ee\u3057\u3066\u3044\u308b\u70b9\u304c\u3001\u5f93\u6765\u306e\u5236\u5ea6\u4f1a\u8a08\u3067\u306e\u640d\u76ca\u8a08\u7b97\u66f8\u3068\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u521d\u306e\u9803\u306f\u5b9a\u671f\u53ce\u76ca\u304c\u5236\u5ea6\u4f1a\u8a08\u306e\u300c\u58f2\u4e0a\u9ad8\u300d\u3068\u5408\u81f4\u3057\u306a\u3044\u3053\u3068\u306b\u9055\u548c\u611f\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u6163\u308c\u3066\u304f\u308b\u3068\u4f01\u696d\u306e\u30b3\u30b9\u30c8\u69cb\u9020\u306f\u65e2\u5b58\u9867\u5ba2\u306eLTV\u306b\u5411\u3051\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u65b0\u898f\u9867\u5ba2\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u304c\u898b\u3048\u3048\u3066\u304f\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u300c\u4fa1\u5024\u306e\u9ad8\u3044\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5951\u7d04\u9867\u5ba2\u304c\u6bce\u6708\u3069\u308c\u304f\u3089\u3044\u3044\u308b\u306e\u304b\uff1f\u300d\u3092\u898b\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-11\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u6709\u540d\u306a\u4f01\u696d\u306e\u6210\u9577\u4e8b\u4f8b<\/span><\/h3>\n\n\n\n<p>\u524d\u8ff0\u306eNetflix\u306f\u7c73\u56fd\u5185\u3067DVD\u306e\u30ec\u30f3\u30bf\u30eb\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3057\u305f\u304c\u3001\u4eca\u3067\u306f\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u4e16\u754c\u4e2d\u306b\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002The New York Times\u306b\u3088\u308b\u3068\u76f4\u8fd12020\u5e74\u7b2c1\u56db\u534a\u671f\u3067\u306f15.6\u767e\u4e07\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u7dcf\u9867\u5ba2\u6570\u306f\u4f55\u3068182.8\u767e\u4e07\u4eba\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4e16\u754c\u6700\u5927\u306e\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3067\u3059\u3002<\/p>\n\n\n\n<p>Microsoft\u306fCD-ROM\u7b49\u3092\u4ecb\u3057\u305f1\u56de\u9650\u308a\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u8ca9\u58f2\u304b\u3089\u3001\u6bce\u6708\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u306b\u79fb\u884c\u3057\u305f\u3053\u3068\u3067\u3001\u8ca9\u58f2\u306e\u88fe\u91ce\u3092\u5927\u304d\u304f\u62e1\u5927\u3055\u305b\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u30022017\u5e74\u5f53\u6642\u3067\u65e2\u306b\u6bce\u67081.2\u5104\u4eba\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304cOffice365\u3092\u5229\u7528\u3057\u3001\u540c\u6642\u306b\u5168\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u540c\u3058\u30b5\u30fc\u30d3\u30b9\uff08\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30af\u30aa\u30ea\u30c6\u30a3\uff09\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u6d77\u8cca\u7248\u3084\u9055\u6cd5\u30b3\u30d4\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u60a9\u307f\u304c\u6e1b\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"i-12\">\u53c2\u8003\u8cc7\u6599<\/span><\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/ja_jp\/www\/documents\/ebook\/saas-founders-guide_JP.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/ja_jp\/www\/documents\/ebook\/saas-founders-guide_JP.pdf\">Salesforce\u3000\u300cSaas\u30b9\u30bf\u30fc\u535c\u30a2\u30c3\u30d7\u3000\u5275\u696d\u8005\u5411\u3051\u30ac\u30a4\u30c9\u3000SaaS\u30ea\u30fc\u30c0\u30fc\u304c\u4f1d\u3048\u308b\u30b3\u30f3\u30bb\u30d7\u535c\u3001\u6226\u7565\u3001\u304a\u3088\u3073\u6226\u8853\u300d<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4e8b\u696d\u8005\u306f\u3069\u306e\u3088\u3046\u306a\u640d\u76ca\u8a08\u7b97\u3092\u6c17\u306b\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u3053\u3067\u306fSalesforce\u306e\u300c\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ac\u30a4\u30c9\u300d\u3092\u53c2\u8003\u306b\u5f93\u6765\u306e\u640d\u76ca\u8a08\u7b97\u66f8\u3068\u306e\u9055\u3044\u3092\u8aac\u660e\u3057\u306a\u304c\u3089\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u305d\u3082\u305d\u3082\u4f55\u306a\u306e\u304b\u306b\u89e6\u308c\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002","protected":false},"author":8,"featured_media":1275,"template":"","tags":[44,10],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1271"}],"collection":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":3,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1271\/revisions"}],"predecessor-version":[{"id":9487,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/blog\/1271\/revisions\/9487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media\/1275"}],"wp:attachment":[{"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/media?parent=1271"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kurojica.com\/invoice\/wp-json\/wp\/v2\/tags?post=1271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}